Rudy Duthil, Director of Zoom Forward, Zoom Media & Marketing

Dr. Andrew Erlich, President, Erlich Transcultural Consultants

Alma Azua-Cassady offers more than 17 years of achievements in healthcare marketing. Alma’s consulting success is based upon understanding business objectives and marketplace dynamics and her keen insight into brand management. She has developed multichannel integrated campaigns, promotions and communications for both emerging and established markets. In particular she has enjoyed success in corporate branding, physician medical marketing, patient education, multicultural branding and sales training. Her commitment to Healthcare Marketing Communications Management has consistently yielded innovative programs developed on behalf of several brands of the AstraZeneca maker as well as for other leading pharmaceutical companies, like Sanofi-Aventis and Aventis-Behring.

Ms. Azua-Cassady branding consultancy practice started with a Banking Investment program for African-debt relief in the United Nations and she has worked across national and global brands such as Swatch, Humira, Sculptra, and Crestor to name a few. Global marketing is one of Alma’s professional passions. She is fluent in English, Spanish and French and having lived in three countries her global mindset helps her understand and value diverse audiences. Global marketing is one of Alma’s professional passions. Her passion for specialty branding has been reflected in marketing programs with circulation in at least 70 countries.

In 2008 Alma was the recipient of multiple industry awards in the categories of Best Customer Relationship Management Program and Best Multicultural Marketing campaign. In 2009, her work in the multicultural marketing arena was featured as Best in Class in various industry strategy forums which conveys the commitment level Azua-Cassady Consulting brings to communications in the healthcare equation.

Making a difference in healthcare communications and patient care with increasing sophistication at the forefront of treatment innovation is our business.

Alma is a graduate of the University of Americas, Puebla, Mexico where she majored in International Relations and Marketing.


Speech topics:

• Creating synergistic communications strategies in Healthcare
• Going global? Being global? Maximize your brand’s lifecycle with Multicultural Marketing Strategies
• Hispanics and Healthcare
• Healthcare Sales 2.0: CQ Creating impactful relationships for physicians with Multicultural

Contact: Alma Azua-Cassady at AzuaCassadyA@comcast.net, 215-962-1964.

____________________________________________________
 

Neeta Bhasin, President & CEO, ASB Communications

Neeta Bhasin is the President/CEO of ASB Communications, a full service multicultural communications agency dedicated to the ethnic markets, especially the South Asian (India, Pakistan, Bangladesh, Sri Lanka, and Nepal) and Middle Eastern markets, in North America. Neeta not only knows the areas of community concentration but also has a personal relationship with their leaders and the media. She believes that client needs are as diversified as they are specific and something that works for one product may not necessarily work for another. Aside from possessing psychographic insight, she also possesses insight on the psychology of this vibrant, affluent, evolved and phenomenally growing ethnic group in the USA.

 

Neeta is as well known as a media personality in the South Asian community as she is known for her television shows and for her insights into the ethnic markets. She hosts a live show on ITV, a New York/New Jersey channel dedicated to the South Asian Diaspora. She was invited as a guest lecturer at NYU, St. John’s University and many other prestigious public forums to share her insights of the South Asian market in the US. She was also recognized and awarded by the Census Board for her contribution in making Census 2000 a success. The New York City Comptroller, Allan G. Hevesi recognized and commended Neeta for her outstanding service to the South Asian community. Complementing her strengths is a group of communications professionals with cumulative experience across a vast array of industries. The personal relationships ASB has fostered over the years is what gives it penetrating access to the South Asian community. When the media specific to this population works on trust with us, our clients know they will get their message across – and it’s not a favor!

 

ASB’s expertise comes from insights gathered from over ten years of research, study, applied experiences, psychological insights, and the collective body of knowledge resources its people bring to the business. ASB Communications carries out independent non-commissioned research in the U.S. South Asian markets. It is the only agency that has prepared three white papers on the Canadian Asian-Indian Markets. ASB has more than 100 consultants and executives nationwide. Some of the clients ASB is working with or has worked with in North America are: MoneyGram, HSBC, Sahara Group (one of the largest conglomerates in India), Reliance Group (one of the top 5 conglomerates in India), Western Union and many more. 

 

Key Speech Titles:

 

"Gain insight into the South Asian population and evaluate the market potential of this ever growing ethnic group and how it differs from the overall Asian population. ”

 

"Why is This Small Approximately 4.5 Million-Strong Community so Important to Your Bottom-Line?"

 

"Understand the uniqueness of ethnic idioms for this market."

 

"Understand the growing concerns and reasons of Coronary Artery Disease (CAD) and Diabetes among South Asians."

 

For more information, please visit us at: www.asbcommunications.com.

 

Ph. 212-216-9305; Email: nbhasin@asbcommunications.com

 

_____________________________________________________

Ron Campbell, President and Chief Strategist, Campbell-Communications

Ron Campbell is the president and chief strategist for Campbell-Communications. Campbell-Communications is an expert research and consulting company, as well as, a leader in strategy development for multicultural markets.

As the founder of a professional, research, and consulting group, Ron has provided leadership to agencies and corporations eager to create targeted marketing plans for multi-cultural segments.  Ron has provided research and guidance to clients that include MDavis & Co Research, The US Census, Fannie Mae, GSD&M, Spike/DDB, and Royal Caribbean Cruise Lines,

While at “blue chip” advertising agencies Ron honed his skills developing strategies for Fortune 500 companies such as Proctor & Gamble, Richardson Vick, and Sears.

Due to Ron’s expertise and experience he has been quoted in major dailies including The New York Times, and The Baltimore Times, as well as industry specific publications such as Advertising Age and CRM Magazine. Ron has a clear vision and passion for developing successful strategies along with contributing to creative development and the overarching marketing communications strategy.

Ron holds a B.S. from New York University and an MBA from the University of Illinois.

For a complete bio, recent clients and services visit http://www.Campbell-Communications.com

Ron is an energetic and engaging presenter who speaks on various topics including:

• The Bi-Polar African American Market: Baby Boomers and Youth

• The African American Baby Boomers; A New Growth Opportunity Market

• Why Bother? African Americans Get My Baseline Message, Don’t They?

• “Strategic Blending” Maximizing Limited Marketing Resources To Reach Multicultural Markets

• Black Health Care Management and Communications

• Youth Marketing Urban or Global?

• Hip Hop Who Are You Targeting vs. Reaching?

• Measuring & Evaluating Brand Relationships

• Crisis Management Begins Before It Happens-Laying the Groundwork

Ph. 718-671-6989, Email: ron@campbell-communications.com

____________________________________________________

 

Rudy Duthil, Director of Zoom Forward

Zoom Media & Marketing 

Rudy Duthil is the Director of Zoom Forward, the first ever multicultural group at Zoom Media & Marketing the industry leader in targeted out-of-home advertising solutions.

Joining Zoom Media in 2005 and quickly executing custom marketing solutions for clients, Rudy created the Zoom Forward group in 2008.  The group is tasked with leading, developing, and executing all multicultural initiatives for Zoom’s vast list of clients. 

Growing Zoom Forward’s Graffiti Network into a major outdoor advertising industry phenomenon by utilizing the mixture of the authenticity and heritage of graffiti along with cutting edge media opportunities, has placed Zoom at the forefront of innovative media and earned Rudy the 2007 AdColor Organization’s first ever ‘Rising Star Award’ for his achievements in the field of experiential marketing. Clients programs of note include Verizon Wireless, Silk & Kashi and PepsiCo. 

Rudy has quickly become widely respected as an industry expert on alternative OOH media executions and Hispanic initiatives.  Over the past year Rudy’s articles on Hispanic advertising have appeared in Ad Age as a contributor to The Big Tent Blog. 

Speech topics include:

• Reaching the Multicultural Consumer in a Targeted Environment

• Digital Solutions for Multicultural Clients & Agencies

• Alternative OOH Media Solutions

• Leveraging Alternative Media Solutions; A Catalyst to Experimental Activations

• Beyond the Color Line: Adding Color to Your Hispanic Advertising Campaigns

• How to Break Into the Advertising Industry As A Young Person of Color

Visit: www.zoommedia.com

Ph. 401-265-8966, E-Mail: Rduthil@zoommedia.com

____________________________________________________

 

Dr. Andrew Erlich, President, Erlich Transcultural Consultants

Dr. Andrew Erlich works with companies that want to get a competitive edge by reaching out to new markets and by attracting and retaining the best employees.

 

Andy’s programs include:

Reaching Out Across Cultures - Successfully (What every salesman needs to know)

• Tap into Dr. Erlich’s 24 years of experience to understand the dynamics of America’s changing marketplace.

• Understand how culture (yours and your customers) relates to sales success.

• Learn the secrets of successfully selling to people from different cultural backgrounds.

The Culturally Competent Manager

• How to hire and retain the best employees from diverse backgrounds without letting your biases get in the way.

• Understand and avoid common mistakes managers make when they communicate with diverse employees.

• Equip your organization with the skills it needs in order to motivate across cultures.

You Think Basketball Players Are Tall? Freeing the Giant

• Learn how Andy’s 8’6 1/2" Uncle Jake turned a liability into an asset.

• Gain the awareness necessary to avoid the dangers of stereotyping.

• Discover how this silent film and vaudeville star, circus giant, artist and salesman wisely and successfully dealt with human differences.

Andy has been a Cross-Cultural psychologist, speaker, trainer, consultant, researcher and president of his firm, Erlich Transcultural Consultants, since 1979. He is an active member of the National Speakers Association, The Speakers Academy and the Arizona Speakers Association.

 

 

 

Click here for more information about Dr. Andrew Erlich and
Erlich Transcultural Consultants.

Ph. 818-623-2425, Email: aerlich@etcethnic.com, joan@etcethnic.com

 

_____________________________________________________

Jessica R. Friedman, Esq., Attorney at Law

 

Jessica R. Friedman (jrfriedman@litproplaw.com), a graduate of Princeton University (B.A., summa cum laude, Phi Beta Kappa, 1981) and Yale Law School (1984), has practiced copyright, trademark and literary property law in New York City for 20 years.  Her clients include technology, publishing, e-commerce and entertainment companies as well as individual authors. Among the matters Ms. Friedman handles are agreements concerning copyright ownership, use and transfer, such as software development and licensing agreements, content licenses in all media, publishing agreements for authors, and collaboration agreements for co-authors; Web site development agreements, terms of use and online privacy policies; fair use analyses; domestic and international trademark clearance, prosecution, licensing, and policing; joint venture and joint development agreements, acquisitions, and other corporate transactions; direct marketing matters, such as compliance with advertising, CAN-SPAM and fax laws; pre-publication review of manuscripts for libel and other legal issues; and matters related to the rights of privacy and publicity. With co-counsel, Ms. Friedman also represents clients in related disputes and litigation.

 

Ms. Friedman has lectured and chaired panels on intellectual property, publishing and new media issues in various venues, including the New York City Bar Association; the Practising Law Institute; New York University School of Law; and the New York Software Industry Association (NYSIA). She also has written many articles on copyright, trademark and other intellectual property matters. More information about Ms. Friedman’s professional expertise and experience is available at www.literarypropertylaw.com.

 

            Speech topics include:

• Web Site Rights and Wrongs: Key Legal Issues in the Creation and Operation of websites

• What’s in a Name? Choosing and Protecting Trademarks

• Basic Copyright Ownership and Transfer

• Copyright and Trademark Licensing

 

Contact: jrfriedman@litproplaw.com, www.literarypropertylaw.com

 

_____________________________________________________

Liliana A. Gil, Managing Partner & Strategic Marketing Executive

A consummate young executive, thought leader and rising star, Liliana Gil has been recognized for her passion and leadership in support of diversity, women in business and her deep understanding of the dynamic and fast growing Multicultural and Hispanic markets in the U.S. Gil’s solid career with Johnson & Johnson as the Director of Worldwide Marketing Services has provided her with a platform to influence the marketplace in the creation of innovative strategic relationships with agencies, the community and corporations alike.  
 

• Aligning Diversity, Corporate Social Responsibility and Multicultural Marketing in Healthcare: A Corporate Branding Imperative

• Developing New Products Based on US Hispanic Market’s Culture and Needs for Successful Market Penetration

• Future Direction of the U.S. Hispanic Market: The Evolving Marketing Paradigm

• Under-Recognized Multicultural Market Niches for Financial Services

• Marketing Financial Services to Multicultural Markets

• The Next Big Market Segment: Hispanic Populations

• Product Innovation Through Cross-border Opportunities in the Hispanic Market

• Segmenting Multi-Markets – Making Distinctions Between Acculturated vs. Assimilated Prospects and Customers for Financial Services

• Hispanic Teens – Finding Opportunity Between Two Worlds

   

  Ph. 917-860-0517, Email: spalacios@cheskin.com

   

  Visit www.cheskin.com.

  ____________________________________________________

  Yuri Radzievsky, CEO, GlobalWorks

   

  Radzievsky has been recognized as a trailblazer in multicultural marketing, advertising and branding for more than three decades. Three different agencies he co-founded have created, adapted and recast advertising in over 80 languages, for 100 countries, including the U.S. GlobalWorks, his current agency, pioneered the Internet-driven discipline of global brand management. The innovation streamlines the way brands create, share and distribute digital brand content across multiple languages, cultures and technological platforms, around the world. He has focused the past few years on the globalization of brands on the Web, among them Avaya, with customers in more than 120 countries. In the consumer realm, under his hand, GlobalWorks is among the first to produce award-winning multicultural campaigns that—in a stunning reversal of tradition—generated record results among mainstream markets. He has spoken widely on consumer and B-to-B branding and advertising, and authored many articles on breakthrough approaches to the multicultural marketplace, in the U.S. and across the globe. 

   

  GlobalWorks fuses language, culture and technology to grow brands across all multicultural markets, wherever client brands do business, here and abroad.  It combines, under one roof, all the resources—strategic, creative, linguistic and technological—to help brands achieve new levels of marketing productivity and profit, winning consumers of any origin and culture.

   

  Speech Topics:

  1. Multicultural: The New Definition of Mainstream

  2. Winning Multicultural Strategies: Honor Differences, Celebrate Similarities

  3. Cablevision: Translating Multicultural Success into Mainstream Victory

  4. The Net: How to Walk the Talk, Down the Street and Around the World in any Language

  5. Technology: How Avaya’s Digital Footprint Spans the Globe

  Visit www.globalworks.com.

   

  Ph. 212-252-8800; Email: y.radzievsky@globalworks.com

  ______________________________________________________

   

  Jorge E. Reynardus
  Co-founder / President
  Reynardus & Moya Advertising

  Jorge E. Reynardus is Co-founder of Reynardus & Moya. He has worked in the Hispanic Advertising industry for 18 years. Jorge has helped break barriers in Hispanic marketing and advertising for clients such as Pathmark Supermarkets, LaSalle Bank, Schering-Plough (Claritin), and ITT Tech, to name a few.

   

  Jorge offers key insights to issues faced by today’s advertisers. Speaking topicsinclude:

  • Avoiding the usual pitfalls when targeting the Hispanic market.

  • Today’s Hispanic market: What you must know to succeed.

  • Best practices and realities of the Hispanic market.

  • Developing a sound creative strategy in the Hispanic market.

  • Hispanic market nuances of today: From choosing a celebrity, considering bi-lingual packaging and the best practices in direct response.

  • The Hispanic Market: Implications and Integration.

  Jorge holds a Harvard MBA as well as a Juris Doctor degree from The University of Puerto Rico Law School. Jorge is a member of the Board of Directors of The Hispanic Federation of New York. 

   

  Visit www.reynardusandmoya.com. 

  Ph. 212-204-8360, Email: Jreynardus@reynardusandmoya.com

  __________________________________________________

  

  Sheila Robinson, Founder and Publisher of Career Network Magazine and Diversity Woman™ Magazine

   

  Sheila is recognized as a leader in her industry and is committed to creating editorial and networking opportunities to support her readers achieve their career dreams and life goals.  A 20-year veteran of corporate America, she was previously the North America Marketing Director of DuPont’s $7 billion global textiles division, and was responsible for all Marketing Communications and Public Relations functions for the apparel business, including advertising, media relations, crisis management, retail promotions and trend presentations.

   

  Sheila launched Career Network Magazine to help individuals that may be experiencing the obstacles she endured throughout her career.  The magazine provides ideas, solutions and resources to business professionals whether they are established in their profession, seeking career advancement, recent college graduates or in career transition.

   

  After two successful Women’s Leadership Empowerment Conferences, highly attended by the most diverse group of women in the country, she was urged and encouraged to create Diversity Woman™ Magazine, a business and professional magazine for executives and entrepreneurs. Leadership Empowerment for Women Who Mean Business is the tagline for the integrated print, event and online business focused on mentoring a diverse group of Woman Entrepreneurs and Corporate Leaders.  The magazine is unique in that it is the only publication of its kind that directly promotes the career and business advancement of multicultural women.

   

  She was recently hired by the National Football League as their keynote luncheon speaker for the players’ wives at the NFL Pro Bowl in Hawaii.   “Women Who Mean Business, ” was her topic as she mesmerized her audience by encouraging and inspiring them to take advantage of their opportunities as future entrepreneurs.

   

  Sheila’s presentation topics include:

   

  • Lead by Example: An Insider’s Look at How to Successfully Lead in Corporate America and Entrepreneurship

  • Networking

  • Diversity in the Workplace

  • Entrepreneurship

  • Business Leadership

  • Mentoring

   

  She serves on the Board of Directors of national organizations such as WIPP (Women in Periodical Publishing) and BPW (Business and Professional Women).  She is a member and on the speaker’s bureau of NAWBO, The National Association for Women Business Owners.  In addition she is a marketing consultant for the Dr. Johnnetta B. Cole Global Institute for Diversity and Inclusion and a member of their speaker’s bureau.

   

  To book Sheila Robinson or to request more information, please:

   

  • Call: Office (336) 279-8820 or (336) 451-4289

  • Email: publisher@diversitywoman.com

  __________________________________________________

  Alex Romanovich
  Founder and Chief Marketing Officer, Social2B (www.social2b.com), a leading Social Media Marketing Consultancy for the Enterprise

  
  Alex Romanovich has more than 20 years of leadership experience helping build domestic and international B2B brands, bring service and product innovators into new markets, and guiding top-tier companies. An accomplished business developer and corporate strategist, his vision and expertise in business performance have driven notable corporate growth in the media, technology, transportation, financial services, and professional services sectors.
  
  Offering a rare blend of creative and operational strength, Alex has achieved numerous company and product turnarounds and is recognized for his success in growing sales and profits. As Marketing and Business Development executive for companies such as IBM, Silicon Graphics, Unified Technologies, Bertelsmann and others, Alex has managed numerous sales, marketing, product launch, and market entry initiatives in US, Europe, and CIS countries with expertise in product development, marketing strategy, social media, technology, and business expansion.
  
  Alex is a regular speaker on topics of international and multicultural marketing and business strategies and has appeared on CNBC and CNN International. He has been interviewed by and quoted in a number of publications including Business 2.0, Economist, Aviation Weekly, Prague Post, Forbes and others.
  
  Alex has a degree in Engineering and Computer Science and did postgraduate marketing and public relations work at Fordham and Harvard Universities. He is fluent in three Slavic languages and enjoys international travel.  

  
  

  Alex’s speech topics include, among others:

  • Social Media Marketing – How Enterprise can leverage, track and analyze Social Media information to generate business, connect with customers, and get results
  • Social Media Technologies: From Mashups to Social Graphs to Mobile Applications – Demystifying the buzz
  • Social Multicultural Media: Multicultural is Social – American awakening to the most connected communities through Social Media
  • Social Media Marketing for Professional Service Firms – how to position expertise and client relationship to leverage new trends in ‘conversation marketing’
  • Eastern European Markets – Here and Abroad: How American Business can take advantage of this fast growing community in the US

  Ph. 646-710-5010 (office) 917-815-1151 (cell) email: alexr@social2b.com

  __________________________________________________

  Howard J. Ross

  Founder & Chief Learning Officer, Cook Ross, Inc.

   

  Howard J. Ross is founder & Chief Learning Officer of Cook Ross, Inc. and an acclaimed builder of innovations in the field of diversity and inclusion. 

  “To accelerate success, organizations need to integrate diversity applications into every function, system, and relationship.” – Howard J. Ross 

  Pioneering. A unifier of people. Inspirational. This is how clients and audiences describe Howard Ross. He is an admired advocate for high-performing organizational cultures that advance people, performance, and profits. Through the power of his ideas and convictions, Howard has emerged as one of the most influential voices on diversity topics including: the impacts of structures and systems, unconscious bias, performance assessment, smart downsizing, and managing a “diversity crisis. “ He has fostered wide-reaching breakthroughs in mutual understanding between different races, religions, and lifestyles. Howard has served more than 40 years as an influential business consultant to hundreds of organizations across the globe, specializing in leadership, diversity, and organizational transformation.  He is the respected architect of award-winning diversity training programs including ReInventing Diversity, the Diversity Toolkit, CultureVision, and Inner Journey Seminars DC.  Howard was appointed the 2007-2008 Professor of Diversity in Residence at the Johnnetta B. Cole Global Diversity and Inclusion Institute at Bennett College for Women. He served as the first white male diversity professor for an historically Black women’s college. He can be heard on National Public Radio the first Monday of every month at noon, as a regular guest on the Kojo Nnamdi Show.  

  A former teacher, school administrator, rock and roll musician, and college professor, and a father of four sons and grandfather of four granddaughters, Howard is a celebrated thought leader in building cultural competency and a vigorous advocate for personal and public renewal.  

  Recent presentation topics include:

  • Re-Inventing Diversity for the 21^st Century

  • Exploring Unconscious Bias

  • Cultural Competency in Healthcare

  • Enhancing Cross-Cultural Communication in a Diverse World

  • Strategic Whole Systems Diversity Planning

  • Managing a "Diversity Crisis"

  • Creating a Culture of Openness, Inclusiveness and Mutual Understanding

  • Overcoming the Complexity of Talent Management in Diverse Organizations

  • Core Competencies of a Diversity Literate Organization

  • Spiritual Leadership in a Tumultuous Economic Environment

  For more information, contact Howard via:

  http://www.cookross.com · (301) 565-4035 · lookingforanswers@cookross.com

  __________________________________________________

  Terry Simmons

  CEO and Managing Partner, Simmons Associates, Inc.

   

  Terry Simmons is Chief Executive Officer and Managing Partner of Simmons Associates, Inc., an internationally known Human Resources consulting firm specializing in Diversity and Inclusion headquartered in New Hope, PA. Mr. Simmons has made a series of innovative contributions to the field of Diversity and advanced the-state-of-the-art by developing Vectors™, Wall Analysis™, Diversity 360™ and many other concepts.

   

  Mr. Simmons is the primary author of The Next Phase, a diversity-related program that helped Merck & Company, Inc. win the OFCCP’s first EVE award for voluntary EEO/AA efforts. This program was later implemented in over 125 major organizations, thereby reaching over one million participants. Mr. Simmons is the writer and producer of many videos related to the topics of diversity, equal employment opportunity, and eliminating sexual harassment. Titles include “Pieces Of The Puzzle” and the award winning “Twenty Questions. ” Mr. Simmons has also participated as an Expert Panel Member for DiversityInc.’s Top Ten Companies for Diversity.  Simmons Associates clients include Accenture, BBDO New York, Edward Jones Investments, Johnson & Johnson, Lowe’s, MasterCard and PepsiCo.

   

  Mr. Simmons holds a degree in Management and Industrial Relations from New York University. He has completed additional professional training in Organization Development at Princeton University, and Industrial and Labor Relations at Cornell University. Mr. Simmons is a member of the adjunct faculty at Cornell University’s School of Industrial and Labor Relations. For more information, visit www.simmonsassoc.com. 

   

  Mr. Simmons’ available speaking topics include:

  • Executive Commitment To Diversity

  • Vectors™ - Moving Managers from Neutral to Proactive at PepsiCo

  • One Hundred Invisible Forces: Achieving Change In Diversity Related Business Behaviors

  • The Second Revelation: Getting Diversity Results from Middle Managers

  • Building Strategies and Effective Metrics for Driving Change and Commitment for Diversity

  • Developing a Pipeline of Diversity Talent for Top Leadership Positions:  Models that Work

  • Measurable Diversity Results From Line Management: The Story Of McNeil Consumer Healthcare

  • The Evolution of Diversity: 25 Years & What’s Next

  Ph. 215-862-3020, Email: terrys@simassoc.com

   

   

  ______________________________________________________

  Lisa Skriloff, President
  Multicultural Marketing Resources, Inc.
  
  Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. Multicultural Speakers Showcase is the newest MMR launch.
  
  Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and the IIR and SRI conferences on Direct Marketing to Multicultural Markets, Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She teaches "Marketing to the New Majority: How to Reach the Multicultural Consumer," at New York University’s (NYU) Center For Marketing. She teaches a workshop "How to Establish Yourself as an Expert" offered by The Seminar Center in NYC. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing, about minority and women owned businesses and regarding travel experiences in 60 countries. She has lived in Spain, Mexico, Germany and England. 

  Speaking Topics:

  • Multicultural Marketing Panel
    Meet 3-5 top experts in a panel moderated by Lisa Skriloff. Panelists will cover the following segments (choose 3-5):
    -African American
    -Asian American
    -Hispanic
    -Gay/Lesbian
    -Russian Polish
    -People With Disabilities
    -Women Business Owners
    Panel can appear as part of a conference or on site at a corporation.
    
    Diversity Day At Your Company
    We can assist in providing one speaker or a full day of speakers and presentations.
    

  • A Woman Business Owner’s Story

  Click here for full bio.

  _______________________________________________________

   

  Laura Sonderup

  Director, Hispanidad

   

  Laura Sonderup is the Director of Hispanidad, a full-service advertising agency headquartered in Denver, Colorado. 

   

  As Director, she determines optimal communication strategies and manages the development and execution of marketing messages targeting domestic Hispanic consumers. In addition, Laura coaches a number of regional and national organizations in cultural competency curriculums, including the Colorado State Patrol; Colorado Department of Transportation; National Highway Traffic Safety Administration; and the U.S. Army National Guard.

   

  Laura is a recognized ethnic marketing expert and is frequently featured as a speaker at national and international conferences.  Her writings on the subject have been featured in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine.  The American Bar Association recently published her article “The Business of Immigrant Markets: Providing Access to Financial Services” — a guide to understanding the legal ramifications of serving undocumented individuals within the financial services industry.  

   

  She serves on the Board of Directors of The Chamber of the Américas, the Board of Advisors of U.S. Travel Professionals of Color and is a Board member of the Direct Marketing Association’s Directo Council. She is an active member of the Denver Hispanic Chamber of Commerce, Colorado Business Committee for the Arts (CBCA), The Rocky Mountain Direct Marketing Association (RMDMA) and the Association of Hispanic Advertising Agencies and is a Latino youth mentor with Metro Volunteers.

   

  Speaking Topics:

   

  • “Wagering on a Winning Campaign: A Case Study on Successful Hispanic Direct Response Marketing“ (case study)

  • “¿Español o inglés? Understanding Language Preferences in the Hispanic Market”

  • “Reaching Out to Minority Communities: Developing Effective Safety Communication Plans”

  • “Marketing Financial Services to Immigrants”

  • “Getting the Message Right: Culturally-Relevant Creative for U.S. Hispanics”

  • “Hispanic 101: Marketing to a Vibrant Community”

  • “Developing Brands that Resonate with Hispanics” (case study)

  Visit: www.heinrichhispanidad.com

  Ph. 303-239-5235; Email: lsonderup@heinrich.com

  ______________________________________________________

  Luke Visconti

  Partner and Cofounder, DiversityInc 

   

  Luke Visconti is a partner and cofounder of DiversityInc Media LLC. He directs all editorial operations of the magazine, which has an audited circulation of more than 170,000, and the web site, which reaches more than 800,000 unique visitors monthly. He also oversees marketing and circulation.

   

  Mr. Visconti developed and directs the methodology for The DiversityInc Top 50 Companies for Diversity®. His blog, “Ask the White Guy, ” is a top draw on DiversityInc.com. He is a frequent senior-level lecturer on the business benefits of diversity to corporations, business groups and nonprofit organizations.

   

  He is a recognized leader in this field and has appeared on FOX, MSNBC and CNBC. Mr. Visconti is regularly quoted on diversity issues in publications such as The New York Times, Chicago Tribune, BusinessWeek, Fortune and The Wall Street Journal.

   

  Mr. Visconti and his business partner founded DiversityInc in 1998. Prior to entering the publishing industry, he was on active duty as a naval aviator and commissioned officer with the U.S. Navy from 1982 to 1990, and in the reserves until 1992. Mr. Visconti holds a bachelor of science degree in biology from Rutgers University.

   

  Mr. Visconti is affiliated with the following Associations: Trustee, Bennett College for Women; Trustee, Rutgers University; Board Member, New Jersey City University Foundation; Board Member, The PhD Project; Member, United States Navy Diversity Senior Advisory Group; Member, Trendsmart Panel, Scripps Network and Member, PRIMER (Puerto Ricans in Management and Executive Roles)

   

  Awards received include the “Bridge Builders Award” from the Rev. Jesse Jackson at the Wall Street Project conference; “Legacy of Leadership” award from Dr. Beverly Tatum, Spelman College; Member of the Year, PRIMER and was named Distinguished Alumnus by Rutgers University.

   

  Recently, Luke has been a keynote or plenary speaker at Bank of America, Cleveland City Club, Country Insurance, Daimler Chrysler, Grand Rapids Chamber of Commerce, Harrahs, Human Resources Association of Central Ohio, Conference Board, INROADS, Institute for Diversity in Health Management, Jacksonville First Coast Diversity Council of the Jacksonville Regional Chamber of Commerce, KeyBank, Kodak, Mortgage Brokers Association, NSHMBA, PricewaterhouseCoopers, Rochester Hispanic Heritage Event, Spherion, State of Delaware, the U.S. Navy, United States Air Force, United States Food and Drug Administration, Woman’s Foodservice Forum.

   

  Luke’s speaking topics include:

   

  • Why Diversity?

  • Business Case for Diversity

  • Diversity & the Bottom-line

  • Diversity-Management Best Practices

  • Diversity Return on Investment

  • Generational Diversity

  • The Cost of Being Homogenous

  • Benchmarking

  • Leadership Accountability

   

  Email: Foundation@DiversityInc.com  Telephone: 973-494-0518. Visit: www.diversityinc.com & www.diversityinc.com/foundation

  ______________________________________________________

   

  L.H. Whelchel

  Chief Talent Officer Y&R, Diversity Officer Young & Rubicam Brands

  Young & Rubicam, New York

   

  L.H. Whelchel, a former Senior Talent Acquisitions Specialist at Omnicom Group’s TBWA/Chiat/Day, Los Angeles.  In May of 2007 L.H. was enlisted to take on the global role as VP-Chief Talent Officer Y& R and Diversity Officer Young & Rubicam Brands.
  
  L.H. has over 10 years staffing experience in various industries. Mr. Whelchel, will focus on three areas for Y&R: finding and recruiting executives for the agency’s 182 offices worldwide, implementing the agency’s talent management programs focused on finding, retaining and promoting minority candidates, and developing a new corporate exchange program that will allow employees to move into jobs in other disciplines and geographies.
  
  L.H. is passionate about talent. “I got into recruiting because it offers the opportunity to reach out and make an impact on someone else’s life, ” Mr. Whelchel said. “For me, the best thing in the world is to get what seems like an impossible search. “
  
  L.H. earned a Bachelor of Science in business with a focus on Hotel Restaurants and Tourism from Morris Browns College in Atlanta, GA. Mr. Whelchel lives in Northern New Jersey with his wife Quanda and son Love, IV.

   

  Speech topics include:

   

  • From Diversity to Inclusion

  • Building Future Success

  • Building a Diverse Workplace

  • What Diversity Means to the Bottom Line

   

  Visit: www.yr.com. Contact: LH.Whelchel@yr.com, 212-210-3000  

  _____________________________________________________

  Larry Woodard, President and Chief Strategy Officer

  Vigilante Advertising

   

  Larry Woodard is a highly regarded advertising industry executive with over 25 years of agency experience. He has consistently led his agency down the path of innovation on behalf of their clients. In his own words:

  “It does not matter whether it is on your TV screen, in your hand, on the pages of a magazine, under-the-cap, on your cell phone, in your blog, in a music video and even out of the mouth of Oprah; we are always looking to create new ways to supplement and amplify the traditional advertising and marketing tool-kit.”

  Larry has created advertising for a long list of clients including General Motors, Motorola, Heineken, Sprint, Western Union, Glaxo, Smithkline, Kodak, Mars and others.
  For the past 10 years, Larry has been President and CEO of Vigilante Advertising, part of the Publicis network of companies. Under his leadership Vigilante has distinguished itself as a two-time winner of the O’Toole Award for Advertising Agency of the Year, a Gold Effie and the industry’s most prestigious award, The Cannes Gold Lion for the Oprah Car Giveaway.

  Larry has an interesting background: Born in Casablanca, Morocco and raised in Germany and Italy, he is a linguist, a cultural anthropologist and an organic idea generator. He is able to draw from a vast pool of experiences in a highly informative and equally entertaining manner.

  He is frequently published in Industry Trade Publications like BRANDWEEK. He is the co-author of: Inside The Mind: Advertising as a Branding Tool. He is a widely requested speaker and panelist.

  He serves on many boards including the New York Council of the American Association of Advertising Agencies and that of his alma mater Syracuse University.

  His favorite quote is “Everybody has a plan until they get punched in the face”. He believes the number one quality for sales success is adaptability.
   
  Recent Speaking Topics:

  • Bald Man in a Hailstorm: How to Survive the Current Economic Crisis

  • My Oprah Experience:10 Big Ideas For Your Brand

  • Multicultural Marketing – Told as Jazz

  • Badvertising™- What’s Wrong With Advertising

  For more information or to book Larry Woodard, call Veronica Coakley: 212-444-6042 (admin), 914-319-0279 (alternate); email: veronica.caoakley@vigilantenyc.com,  
  larry@vigilanteadvertising.com; vigilante@pipeline.com (alternate); visit:
  www.vigilantenyc.com and www.theideamachine.com.

   

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