The
Multicultural Marketing Resources Reference
Library/Knowledge Center
One of the Library's specialties is performing tailored research projects
that meet the precise needs of Library members. This includes locating meaningful demographic statistics and analyzing what this data
means. Our secondary research projects can provide comprehensive insight into
best practices and trends through competitor and new product assessment, customer
satisfaction and loyalty measurement, and industry and ethnic market studies.
Project results would be especially useful for pitching new business, obtaining
background information for speeches and articles, and researching business
prospects and competition within the multicultural marketing industry.
Below is a sampling of some information requests that the Library has
received, all of which are easily answered through a tailored research
project prepared by the Library. If you have a similar question of your own
and would like a tailored research report prepared for you, please contact
The Multicultural Marketing Resources Reference Library/Knowledge Center to become a Library member. Contact Lisa Skriloff, 212-242-3351, library@multicultural.com.
African American
- Which African
American advertising agencies are minority-owned?
- Which corporations
recognize and celebrate black history month for their employees?
- African American
demographic information with emphasis on vehicle purchasing power/preferences.
- Information
on African American market, travel, tourism, and entertainment among multicultural
markets.
- Which market
research firms specialize in African American research?
Asian American
- Asian American
market info by geographic location, media consumption, and income.
- Information
on Asian demographics, media usage, computer usage, etc.
- Which Asian
newspapers are available in America today?
- Information that relates to Asian American communities and ad industry.
- Demographic
information on Asian population in California.
- What brand
of beer do Chinese Americans prefer?
- Latest data
on the number of Cantonese speakers in New York State vs. non-Cantonese
speakers.
- Telecommunications
preferences for Chinese Americans.
Hispanic
- General information
and announcements relative to Hispanic ad agencies.
- Beverage preferences
for Hispanic teens.
- Most recent
number of Hispanic digital cable TV and Hispanic satellite TV subscribers.
- Information
about Latina women in online marketing area and Hispanics in Internet start-ups.
- What are the
top ranking Hispanic ad agencies?
- Latest information
on Hispanic market and current trends.
- Quantitative
and qualitative research on Hispanic markets in the U.S.
Multicultural
- Which health
fairs attract community customers?
- Information
regarding Asian, Hispanic, and African American consumers and how to market
to them.
- Information
on the untapped, "unbanked" ethnic population.
- Which seminars
relate to African-American, Asian, Hispanic, Chaldean, and Arabic Market
segments?
- What are the
major local ethnic TV channels in US (Persian, Indian, Chinese, Korean,
Taiwanese Etc.)?
- Information
on cultural competency in businesses.
- Information
about Hispanic and women business owners.
- Ethnic marketing/intercultural
communications, firms interested in collaborative/professional partnership.
- General information
on marketing to diverse cultures.
- Information
on advertising articles, conferences, and details about ethnic media.
- Statistics
on how profitable it is to market to Hispanics and minority- and women-
owned businesses.
- Demographic
information/buying preferences on Hispanics and African American skincare
consumers.
If you would
like further information on membership or sponsorship of our Library, please
email us at library@multicultural.com.
To become a member
now, please click
here to download an order form.
©
Multicultural Marketing Resources, Inc., 2006
