Sample Holdings of The Multicultural Marketing Resources
Reference Library/Knowledge Center

African American Market Articles

• "Procter & Gamble is Giving a Higher Priority to Developing Campaigns Aimed at Black Consumers," by Stuart Elliot, The New York Times, June 13, 2003
• "Often Overlooked by Marketers, Black Consumers Seek Own Niche," by Christina Hoag, Miami Herald, April 7, 2003

Asian American Market Articles

• "Asian Markets Go Super: From Peanut Butter to Kimchi to Canary Beans, These Multicultural Stores Have Something For Everyone," by Walter Nicholls, Washington Post, May 7, 2003
• "Asian Demographics Gets Attention, GM Starts National Asian Ad Campaign," by Candice Choi, DiversityInc.com, June 5, 2001.

Disabled Market Articles

• "Untapped Potential: Marketing to People With Disabilities," by Ruth Zeilberger, DiversityInc, March/April 2003
• "What Marketers Should Know About People With Disabilities," by Kipp Cheng, DiversityInc, August 18, 2002
• "Nearly 1 in 5 Americans Have Some Level of Disability," HispanicAd, March 28, 2001

Gay and Lesbian Market Articles

• "Avis Effort Targets Gays and Lesbians," by Joan Halliday, Advertising Age, May 19, 2003
• "Gay-by Boom: Gay Families Emerge as New, Affluent Niche Market," by Kipp Cheng, DiversityInc, March 28, 2002

Hispanic Market Articles

• "39 Million Make Hispanics Largest Minority Group," by Haya El Nasser, USA Today, June 19, 2003
• "The Power of Hispanic Consumers," Hispanic Market Weekly, June 9, 2003
• "Banking on Immigrants," by Evan Perez, The Wall Street Journal, May 9, 2003
• "Ford Beats GM in Attracting Hispanics to Internet Car Shopping," Center For Media Research, May 7, 2003
• "Grocers Look To Court Hispanic Buyers," by Emily Gersema, The Associated Press, May 4, 2003
• "Hispanics' Brand Loyalty is Marketers' Dream," Miami Herald, April 7, 2003.
• Advertisers Point and Click To Find Hispanic Audiences," by Michelle Jeffers, Adweek, April 7, 2003
• "Hispanic Market Stays Hot," by Laurel Wentz, Advertising Age, February 3, 2003
• "Targeting Teens," by Jennifer Gonzalez McPherson, Hispanic, September 2001
• "Fox and CBS Unveil Diversity Initiatives," Hispanic Business, April 2000
• "When You Translate 'Got Milk' for Latinos, What Do You Get?" by Rick Wartzman, The Wall Street Journal, June 3, 1999

Multicultural Market Articles

• "Multicultural Youth; Connected Across Racial Lines," by Paul Gough, Media Daily News, May 5, 2003
• "A Multicultural Mecca," by Wayne Karrfalt, American Demographics, May 2003
• "From 'fly naked' to Serious Ethnic Marketing," by Mimi Whitefield, Miami Herald, April 7, 2003
• "Marketing in 2nd Language: Risk, Reward," by Rob Blackwell, American Banker Online, February 11, 2003
• "Race, Ethnicity and The Way We Shop," by Rebecca Gardyn and John Fetto, American Demographics, February 2003

Books

• Exploring Culture: Cultural Overviews and Insights, Erlich Transcultural Consultants, 2002
• Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups by Ronnie Lipton, HOW Design Books, 2002
• Multicultural Marketing: Selling to the New America by Alfred L. Schreiber, NTC Business Books, 2000
• Marketing to American Latinos Part I: A Guide to the In-Culture Approach by Isabel M. Valdes, Paramount Market Publishing, Inc., 2000
• Marketing And Consumer Identity in Multicultural America by Marye C. Tharp, Sage Publications, 2001
• Multicultural Marketing: Selling to a Diverse America by Rossman, Marlene L., American Management Association, 1994

Directories

• National Association of Minorities in Communications Membership Directory.
• National Directory of Asian Pacific American Organizations.
• National Association of Black Journalists Membership Directory.
• Standard Directory of Hispanic Advertising Agencies: The AHAA Red Book.
• Who's Who in Women Business Ownership, NAWBO.

Miscellaneous Literature

• "100 Questions and Answers About Arab Americans," Detroit Free Press
• "Latinos in the United States," National Association of Hispanic Journalists, 2001
• "Asian American Advertising and Public Relations Alliance 'Researching the Asian American Market'" (Presentation), Data & Management Counsel [and] Interviewing Service of America, January 27, 2000

Studies and Reports

• "2003 Latin American Market Planning Report," Synovate, 2003
• "Multicultural Marketing Survey Results, First Edition," Association of National Advertisers, Inc., 2003
• "2003 Multicultural Market Report," Market Segment Research, 2003
• "Counting the 'Other Hispanics': How Many Colombians, Dominicans, Ecuadorians, Guatemalans and Salvadorans Are There in The United States," Roberto Suro/Pew Hispanic Center/Pew Charitable Trusts/USC Annenberg School for Communication, May 9, 2002
• "American Attitudes Toward Chinese Americans & Asian Americans: A Committee of 100 Survey," Committee of 100, May 2001.
• "The Hispanic Consumer: Attitudes, Buying Behavior & Purchase Drivers," Prepared by Thomas Opinion Research for The International Dairy, Deli, Bakery Association, 2000

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© Multicultural Marketing Resources, Inc., 2006