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What is the
Multicultural Marketing Library and Knowledge Center?
The Multicultural Marketing Resources Reference Library/Knowledge Center
serves as a resource for new and experienced marketers whose companies
target, or help others target, the Hispanic, Asian American, African American,
women, gay/lesbian and other cultural markets.
The Library houses in-depth background information on each market as well
as relevant articles and information on best practices. Library members can
access statistical data on specific ethnic and cultural groups, Census and
demographic information, books on the current trends in multicultural marketing,
and studies on consumer buying habits and buying power.
Specific reports, studies, and directories available to members include Synovate's latest U.S. Hispanic Market Report, Kang & Lee Advertising's Asian Media Reference Guide, among many others.
Also available for examination are hundreds of articles from various publications around the world. These articles cover every facet of multicultural marketing from the viewpoint of numerous industries and demographics.
Books and other literature relevant to multicultural marketing and specific ethnic and lifestyle groups are also available.
Click here for a sample of our library holdings.
What is included
in Membership?
With each membership level, you will receive a listing of the library's holdings,
a complimentary copy of The
Source Book of Multicultural Experts™ and
a year's subscription to the award-winning bimonthly newsletter, Multicultural
Marketing News™.
Will MMR,
Inc. do research projects for me or my company?
Yes! Our librarians will perform tailored research projects that meet the precise needs of Library members. These projects provide comprehensive
insight into best practices and trends through competitor and new product
assessment, customer satisfaction and loyalty measurement and industry and
ethnic market studies. The project's results would be especially useful for
pitching new business, obtaining background information for speeches and articles,
and researching business prospects and competition within the multicultural
marketing industry.
Click here for a sample of questions that we receive.
What does
a Membership cost?
Basic Library Membership - $300/yr.
Basic Plus
Library Membership - $800/yr.
Includes 2 hours librarian research time.
Advanced
Library Membership - $1,500/yr.
Includes 4 hours librarian research time.
Super
Library Membership - $2,500/yr.
Includes 10 hours librarian research time and all of the above.
Corporate sponsorships of the Library are also available by request.
How can I
get my materials included in your Library?
We continually accept new materials in our library. Please email
us or fill out our donation
application with your contact information and the materials you would
like to include in our holdings.
If you would like further information on membership or sponsorship of our Library, please email us at library@multicultural.com.
To become a member now, please click here to download an order form.
© Multicultural Marketing Resources, Inc., 2006
