Multicultural
Marketing News
November/December 2009
___________________________________________________________________
| |
Mitigate Supply Chain Risk, Collaborate With Suppliers and Improve Your Bottom Line
Institute for Supply Management™ (ISM), the first and largest supply management association, has three upcoming summits to help invigorate your supply chain and increase the bottom line. The theme for each summit is Fueling the Recovery.
(All summits are co-located at the Omni San Diego Hotel in San Diego, CA.)
Get an economic update with strategic solutions that can be integrated into your supply chain. Discover new strategies and best practices from leading executives in procurement and supply management. Each summit has its own set of workshops but general sessions are together. This gives you the added benefit of networking time with your colleagues attending the other summits. Students are also invited to attend. Register at www.ism.ws or call 800-888-6276 or 480-752-6276, option 8.
___________________________________________________________________
| |
MUSE Communications: Multicultural Marketing Experts
Muse Communications is a full-service multicultural marketing communications firm. Our brand communications stems from a unique blend of cultural intelligence and cogent perspectives. Our strategic thinking is the foundation of our recommendations and message solutions. The agency has extensive experience in helping clients understand cultural nuances and creating impactful campaigns that resonate with multicultural audiences for greater product trial and purchase consideration. Muse continues as one of the leading agencies that addresses diverse target market segments, including African Americans, Hispanics and Asians and Pacific Islanders. Multicultural marketing is crucial to the future of consumer product marketing and the value of reaching out to ethnic consumers in a way that will increase brand awareness and product sales. The agency continues to craft message for general media, targeted media and non-traditional media platforms including web based branded storytelling. For more information please contact Shelley Yamane, President, Chief Strategic Officer, 323-960-4080, shelley@museusa.com or Jo Muse, Chairman and Chief Creative Officer, 323-960-4080, jo@museusa.com.
___________________________________________________________________
| |
Ethnic Technologies Continues to Raise the Bar
In 2009, Ethnic Technologies, LLC, a direct marketing business solutions provider, released E-Tech Version 7.2, a major step forward in ethnic identification software. E-Tech now achieves an industry leading 96% match rate when applied to most residential/consumer lists. E-Tech 7.2 includes an improved version of Ethnic Technologies’ Enhanced Neighborhood Analytics (ENA) product, which corrects known discrepancies in census data and then applies the corrections at a more granular level with greater specificity. Ethnic Technologies, LLC also released and improved their product that works in conjunction with E-Tech Version 7.2. The product "Assimilation Index" is for the Hispanic and Asian ethnicities of Chinese, Japanese, Khmer, Korean, Laotian, Thai, Vietnamese, Philippines, Indian and Pakistani populations, breaking down into 4 separate indexes the degree of assimilation of each individual. Ethnicity, language preference, income, socioeconomic status, dwelling unit size and geographic locators are used as variables, along with expert system rules, to match a Hispanic or Asian individual with one of the assimilation index codes. E-Tech can identify within each level of assimilation, the individuals spending habits, socioeconomic status, communication preference and how the individuals other lifestyle characteristics differ. Ethnic Technologies, LLC also improved their Gender enhancement product. The NEW G-Tech 3.0 classifies the first names on your file by their proper gender. In 2010, Ethnic Technologies’ Product Roadmap calls again to raise the bar for match rates to 98%, improving accuracy of matched data from "at least 95%" to "over 95%", and extending the new products such as Assimilation Indexes to apply to other applicable ethnicities. Ethnic Technologies is striving to improve their E-Tech Canada product and is researching how to differentiate country of origin from an individual’s ethnicity. With developments such as advanced name parsing in E-Tech’s future they are sure to secure their spot at the top of the multicultural business solutions industry. To learn more please visit our website at www.ethnictechnologies.com. Contact Candace M. Kennedy, Sales and Marketing Director at 866-333-8324 ext. 106. E-Tech ® and The EthniCenter ® are registered trademarks of Ethnic Technologies, LLC.
___________________________________________________________________
| |
DiversityInc
DiversityInc is the leading publication on diversity and business. DiversityInc’s CEO and owner is Luke Visconti. DiversityInc was founded in 1998 as a web-based publication; our print magazine was launched in 2002. We reach more than 1 million unique monthly visitors on DiversityInc.com, and the magazine has circulation of over 340,000. DiversityInc.com has the largest dedicated career center for diverse professionals. We also publish DiversityIncBestPractices.com, a web site dedicated to the in-depth knowledge of diversity management and best practices, edited by Barbara Frankel, senior vice president and executive editor. DiversityInc also holds monthly webinars and has two annual national events. For more information on DiversityInc contact publisher@DiversityInc.com or visit www.DiversityInc.com/AboutUs.
|
|
|
|
© Multicultural Marketing Resources, Inc., 2007
| | |
