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Our Eleventh Anniversary edition...

The Source Book of
Multicultural Experts
2008/09

Thank you for your interest in Multicultural Marketing Resources and The Source Book of Multicultural Experts.

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About The Source Book of Multicultural Experts

This desktop reference guide is a compilation of contacts and profiles of companies that have been featured in Multicultural Marketing News, an award-winning bimonthly newsletter and new listings. The Source Book, offered free of charge to over 10,000 journalists, is their invaluable guide to experts who can supply background information or to interview and quote. Marketing, human resource and purchasing executives purchase this book to find contacts for suppliers that are multicultural experts or minority- or woman-owned businesses.

Inside there are over 200 listings of ad agencies, research firms, ethnic media, professional organizations, seminars and corporate contacts who are experts in marketing to African Americans, Asian Americans, Hispanics, women and other target consumer markets.

The Source Book of Multicultural Experts is a unique directory that provides resources for marketing executives and contacts for journalists. Since our first edition, published in 1998, over 12,000 copies of The Source Book of Multicultural Experts have been distributed each year.

 

This year's listings can be repeated on our website!

Should your company be listed? The answer is YES! if you are interested in reaching marketing executives looking for new business opportunities and resources to reach multicultural markets or journalists looking for experts to quote on the Hispanic, African American, Asian American and other consumer markets.

Advertising Opportunities:

• Company Listing - Includes all contact information; company name is listed under three (3) expert categories.
• Company Listing with One-Line Description - Includes listing plus a 25-word description of company.
• Company Listing with One-Line Description and Logo - Includes above plus logo.
• Company Profile - Includes a listing plus a 125-word profile and company logo.
• Section Sponsorships - As a Sponsor of an expert category, your company receives maximum visibility in all Source Book publicity materials. Sponsorships include a full-page ad, title page, your bylined article, company profile and five (5) copies.
• Ad Page - Place your ¼, ½ or full-page ad for additional exposure.
• Purchase a Copy - For networking access to other multicultural businesses and to companies that have established diversity and multicultural marketing initiates. (Price: Regular price: $59.95 + tax, S&H.)
• All companies listed will receive one (1) free copy.

Please contact us at 212.242.3351 or email with any questions.

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Distribution

Expected distribution:

Over 10,000 Journalists are offered the Source Book at no charge (at conferences and by request)

• 2,500 Journalist subscribers to Multicultural Marketing News
• 1,500 National Association of Hispanic Journalists
• 3,500 National Association of Black Journalists
• 1,000 National Lesbian and Gay Journalists Association
• 1,000 Asian American Journalists Association
• 500 Native American Journalists Association
• 1,000 Other journalists (by request)

An estimated 2,500 copies are offered to Marketing Executives

• 1,000 Corporate subscribers to Multicultural Marketing News/Purchased copies
• 750 Multicultural marketing conference attendees
• 250 Advertiser complimentary copies/Promotion copies
• 500 Members of Multicultural Marketing Library/Knowledge Center

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About the Publisher

The Source Book of Multicultural Experts is published by Multicultural Marketing Resources, Inc., a public relations and marketing firm founded by Lisa Skriloff in 1994.

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© Multicultural Marketing Resources, Inc., 2006