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Alphabetical Listing of Multicultural Experts
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This section contains the complete contact information for companies, executives and marketing experts who know how to reach Hispanic, Asian American and African American consumers. Also included are business owners and corporate executives who are minorities and women or who are responsible for marketing to them. Be sure to look at the "market" and "industry of expertise" sections where companies are cross-referenced. Need more help locating a source? Just give us a call at 212-242-3351 and we will be glad to suggest a few contacts for you.
A1750 New HighwayAAAZa, Inc.
Farmingdale, NY 11735 Ph. 631-306-5264
Fx. 631-293-8974
rblume@21stcm.com
www.21stcm.com
50 employees
Rick Blume, VP, Multicultural Marketing
4322 Wilshire Blvd., Ste. 301Accentmarketing
Los Angeles, CA 90010
Ph. 213-380-8333
Fx. 213-380-5333
jeaninek@aaaza.com
www.aaaza.com
6 employees, 100% minority-owned
Jeanine Kim, Pres.
800 Douglas Rd., Ste. 100AdAsia Communications, Inc.
Coral Gables, FL 33134
Ph. 305-461-1112
Fx. 305-461-0071
info@accentmarketing.com
www.accentmarketing.com
125 employees, 51% minority-owned
Lisette Hoyo, SVP, Group Account Dir.
85 Fifth Ave., 7th Fl.AIM Tell-A-Vision / American Latino TV
New York, NY 10003
Ph. 212-871-6886
Fx. 212-871-6883
jbyun@adasia-us.com
www.adasia-us.com
20 employees, 100% minority-owned
Julie Byun, Dir., New Bus./Strategic Services
201 East 16th St., 5th Fl.Amber Multicultural Marketing
New York, NY 10003
Ph. 212-627-3192
Fx. 212-255-9232
info@aimtv.tv
www.aimtv.tv
20 employees
Robert Rose, CEO
516 Bloomfield Ave.Améredia
Montclair, NJ 07042
Ph. 973-783-0300
Fx. 973-783-5555
ambermktg@aol.com
www.distinctivemktg.com
10 employees, 100% minority-owned
Diane Spencer, Pres./CEO
1 Saint Francis Pl., Ste. 1203American Advertising Federation
San Francisco, CA 94107
Ph. 415-618-0212
Fx. 415-449-3411
info@ameredia.com
www.ameredia.com
10 employees, 100% minority-owned
Pawan Mehra, Pres.
1101 Vermont Ave., NW, Ste. 500The American Advertising Federation's Mosaic Center on Multiculturalism is responsible for executing the organization's diversity and multicultural initiatives, which include the Mosaic Awards and Summit, Mosaic Minority Vendor Database, Most Promising Minority Students program and promoting to industry corporations the benefits of endorsing the Mosaic Principles and Recommended Practices.
Washington, DC 20005
Ph. 202-898-0089
Fx. 202-898-0159
cfrazier@aaf.org
www.aaf.org
30 employees
Constance Frazier, EVP
311 South Wacker Dr., Ste. 5800ANA
Chicago, IL 60606
Ph. 312-542-9076
Fx. 312-922-1394
rballschmiede@ama.org
www.marketingpower.com
80 employees
Richard Ballschmiede, Advertising Sales Dir.
708 Third Ave., 32nd Fl.
New York, NY 10017
Ph. 212-455-8055
Mobile: 646-369-4928
mdidomizio@ana.net
www.ana.net
36 employees
Marco DiDomizio, Director, ANA Member Services
The Association of National Advertisers' (ANA) mission is to be the Center of Excellence for Marketing - to provide industry leadership and proprietary resources that enable members to build brands, improve marketing productivity and drive business results. The ANA has several multicultural initiatives. Its Multicultural Marketing Committee educates and informs members on multicultural issues. Committee meetings combine roundtable discussions of case histories, benchmarking and best practices with presentations from industry experts and fellow members. The annual ANA Multicultural Marketing Conference brings together marketers and agency practitioners to discuss best practices in reaching America's growing ethnic markets. It has grown to become the foremost multicultural conference for marketers. The ANA Multicultural Excellence Awards honor outstanding multicultural advertising. The trade association represents 340 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising. For more information visit www.ana.net.P.O. Box 3967Award-winning, best selling author, consultant, conference speaker; trainer; OPRAH, Regis, TIME 400+ media; Asian/multicultural/entrepreneurial sales/marketing, stress relief, feng shui, cancer survivorship, inspirational/motivational.
Palos Verdes, CA 90274
Ph. 310-541-8818
Fx. 310-791-9069
angi@fengshuilady.com
www.fengshuilady.com
6 employees, 100% minority-owned
Betty Rombro, Public Relations
96-17 69th Ave.ASB Communications
Forest Hills, NY 11375
Ph. 718-544-0151
Fx. 718-544-0757
info@aragonadvertising.com
www.aragonadvertising.com
8 employees, 100% minority-owned
Michelle Aragón, Pres.
108 West 39th St., Ste. 805ASB Communications is a leading communications agency providing services towards the South Asian (Indian, Pakistani, and Bangladeshi) markets in North America. Some of ASB's present and past clients include Western Union, HSBC, New York Life, CRY America, Primus Comm etc.
New York, NY 10018
Ph. 212-216-9305
Fx. 212-216-9306
nbhasin@asbcommunications.com
www.asbcommunications.com
7+ employees, 51% minority-owned
Neeta Bhasin, Pres./CEO
10 West 66th St.
New York, NY 10023
Ph. 212-721-5825
Fx. 212-595-1993
www.asialinkny.com
40+ employees, 100% minority-owned
Wanla Cheng, Pres.
Asia Link Consulting Group is an award-winning full-service multicultural marketing research and marketing consulting company with expertise in diverse segments (Asian, Hispanic, African American, Eastern European, Middle Eastern, general market). Asia Link conducts quantitative and qualitative market research in ten languages including English in the U.S. and Canada. Asia Link also consults firms on diversity issues relating to staff mentoring, training and retention. Founded in 1992 by Wanla Cheng, Asia Link boasts a long list of top Fortune firms as clients. Asia Link is especially known for advising clients on moving their business forward. Website: www.asialinkny.com.P.O. Box 64232Asian American Journalists Association
Los Angeles, CA 90064
Ph. 213-622-6513
info@3af.org
www.3af.org
Bill Imada, Pres.
1182 Market St., Ste. 320
San Francisco, CA 94102
Ph. 415-346-2051
Fx. 415-346-6343
national@aaja.org
www.aaja.org
9 employees
Rene Astudillo, Exec. Dir.
Founded in 1981, the Asian American Journalists Association (AAJA) is a non-profit professional and educational organization with more than 2,300 members today. AAJA serves Asian Americans and Pacific Islanders by encouraging young people to consider journalism as a career, developing managers in the media industry, and promoting fair and accurate news coverage. AAJA is committed to diversity in order to incorporate different viewpoints into newsrooms across the country. AAJA is an alliance partner in UNITY: Journalists of Color, along with the Native American Journalists Association, National Association of Hispanic Journalists, and National Association of Black Journalists.P.O. Box 578Asian Journal Publications, Inc.
Haymarket, VA 20168
Ph. 703-753-8295
info@asianfortune.com
www.asianfortune.com
3 employees, 100% minority-owned
Jay Chen, Publisher
1150 Wilshire Blvd.
Los Angeles, CA 90017
Ph. 213-250-9797
Fx. 213-481-0854
info@asianjournal.com
www.asianjournal.com
40 employees, 100% minority-owned
Cora Oriel, Pres.
The Asian Journal Publications, Inc. publishes the Los Angeles Asian Journal, the Las Vegas Asian Journal, Asian Journal - Northern California and the Philippine-USA Journal. The Los Angeles Asian Journal published its maiden issue in 1991 to serve the largest Filipino-American community outside the Philippines. In 1995, the Los Angeles Asian Journal became a bi-weekly publication, a first in North America. The Las Vegas edition was also established the same year. In 2002, the Northern California Edition was launched to cater to the needs of readers from the Bay Area, including Reno, Nevada; Sacramento and adjacent cities in central California. By publishing newspapers, the Asian Journal Publications continues to build bridges for the fast-growing Filipino-American community throughout California and Nevada. 3525 Sage Rd., Ste. 509Association of Hispanic Advertising Agencies
Houston, TX 77056
Ph. 713-626-2600
Fx. 713-626-9232
editorial@saigontexnews.com
www.saigontexnews.com
9 employees
Barry Warner, Pres.
8201 Greensboro Dr., Ste. 300
McLean, VA 22102
Ph. 703-610-9014
Fx. 703-610-9005
info@ahaa.org
www.ahaa.org
100% minority-owned
Horacio Gavilan, Exec. Dir.
The Association of Hispanic Advertising Agencies is fostering understanding among top corporate, organization and government decision-makers of the economic value of Hispanic advertising and marketing and the need to use the specialized agencies most qualified to reach this massive market. With billings of over $3.5 billion, and nearly 95 percent of the Hispanic advertising market, AHAA agencies lead the industry and have the professional experience and credibility to get results. No one knows how to market to America's 40 million Hispanic consumers better than AHAA member agencies. AHAA has two conferences each year that explore the synergy and business opportunities in Hispanic markets.570 Lexington Ave., 36th Fl.
New York, NY 10022
Ph. 212-527-9917
Fx. 212-527-9915
bill.georges@azntv.com
www.azntv.com
75 employees
Bill Georges, VP, Advertising Sales
AZN Television brings the best entertainment and news programming from Asia together with original shows produced in the U.S. onto one cable-exclusive channel serving the Asian American audience.520 E. Wilson Ave., Ste. 210
Glendale, CA 91206
Ph. 818-552-4503
Fx. 818-550-7635
advertising@balita.com
www.balita.com
100% minority-owned
Luchie Mendoza-Allen, CEO
Established in 1990, Balita Media Inc. targets Filipino-American readers throughout California with two popular weekly newspapers and specialty supplements featuring seasonal issues. Together with www.balita.com, BMI publications "Weekend Balita" and "USA Balita" represent the most effective way to reach the rapidly growing Filipino-American community, the largest Asian American group in California. For well over a decade, BMI has served the Filipino American community as the preferred media of choice. Independently audited, and with combined publication figures of over 160,000 copies per week, BMI boosts the largest readership of any Asian media group in the USA. With an estimated pass-on readership of four for every copy, over 640,000 read BMI publications each week. BMI is proud to be the leading source of news and information for the Filipino American community in Southern California. 225 S Main St.Barreto & Brightwell Associates, Inc. - Hispanic/Latin America Public Relations and Marketing Communications
Menasha, WI 54952
Ph. 800-291-1171
Fx. 920-751-7954
ggruber@banta.com
www.banta.com
7066 employees
Gustavo Gruber, Bus. Development Mgr., Emerging Markets
1 West St., Ste. 100U.S. Hispanic/Latin America public relations and marketing communications agency specializing in healthcare, pharmaceutical, medical, hotel industry, non-profit and foundation communications. Offices: New York and Miami.
New York, NY 10004
Ph. 212-581-5536
Fx. 212-581-9064
martinbar@barbright.com
www.barbright.com
5 employees, 100% minority-owned
Martín Barreto, Pres./CEO
1235 W St. NEBodkin Associates, Inc.
Washington, DC 20018
Ph. 202-608-2292
Fx. 202-608-2481
brucetta.williams@bet.net
www.bet.com
350 employees
Brucetta Williams, VP, Off-Channel Marketing
1555 West Oak St., Ste. 100The Bravo Group
Zionsville, IN 46077
Ph. 317-733-1555
Fx. 317-733-1545
clyde@teambodkin.com
www.teambodkin.com
14 employees, 100% minority-owned
Clyde D. Bodkin, Pres.
20 Cooper Square
New York, NY 10003
Ph. 212-780-5820
Fx. 212-780-0936
jeffry.fuentes@brvo.net
Gary Bassell, CEO/Chairman
The Bravo Group, a Young & Rubicam Brands company, is one of the leading U.S. Hispanic integrated communications agencies. Established in 1980, The Bravo Group creates award-winning programs that incorporate advertising; research and strategic planning; interactive, direct, promotional and event marketing; media planning/buying and public relations. The company is headquartered in New York and has offices in San Francisco, Chicago, Miami, Los Angeles and Irvine, California. 401 E. Houston St.
San Antonio, TX 78205
Ph. 210-244-2000
Fx. 210-244-2401
info@bromcomm.com
www.bromcomm.com
150 employees, 51% minority-owned
Marco Garsed, New Business Dir.
Bromley
Communications continues to be a leader in the evolution of the Hispanic advertising
industry since 1981, and a two-time winner of Adweek's Regional Agency of the
Year — the only ethnic agency to receive this honor. Bromley Communications
is the leading Hispanic and multicultural communications services company in
the U.S with headquarters in San Antonio and regional offices in Miami, Los Angeles
and New York. Through innovative advertising, media planning/buying, promotions,
public relations, research and direct marketing, the agency is committed to expanding
its understanding and dialogue with the growing Hispanic market. Clients include:
Procter & Gamble, Nestle, Burger King, Continental Airlines, Coors Brewing Co.,
Payless ShoeSource, Circuit City, Bell South, American Legacy Foundation, Astra
Zeneca and Alcoa.Universal City Offices, 9510 S. Constance Ave., Ste. C-6Campbell-Communications, Inc.
Chicago, IL 60617
Ph. 800-882-1983 x1
Fx. 773-933-0558
clientservices@crmarketsurveys.com
www.crmarketsurveys.com
4 employees, 100% minority-owned
Cherlyn Robinson, Project Dir.
140 Debs Pl., 17th Fl.A strategic multicultural research company offering insights and strategy development tools for all markets, particularly African American. Our mission is to deliver actionable insights and strategies.
New York, NY 10475
Ph. 718-671-6989
Fx. 718-671-0359
ron@campbell-communications.com
www.campbell-communications.com
3 employees, 100% minority-owned
Ron Campbell, Pres.
4318 Woodcock Dr.
San Antonio, TX 78228
Ph. 210-696-1099
Fx. 210-696-4299
potentialclient@thecartel.com
www.thecartel.com
82 employees, 100% minority-owned
John Doscher, SVP, Bus. Development & Strategic Planning
The Cartel Group is a bridge, the hyphen between your brands and the lucrative multicultural and youth markets. We approach multicultural marketing in a new more inclusive way...a way that connects your brand to not only Latino-Americans, African-Americans and Asian-Americans but to Anglo-Americans as well.275-A McCormick Ave., Ste. 100Castells & Asociados Advertising
Costa Mesa, CA 92626
Ph. 714-918-8200
Fx. 714-918-8295
toscasg@casanova.com
www.casanovapendrill.com
71 employees
Dan Nance, Pres./CEO
865 S. Figueroa St., Ste. 1100
Los Angeles, CA 90017
Ph. 213-688-7250
Fx. 213-688-7067
info@adcastells.com
www.adcastells.com
50 employees, 30% minority-owned
Liz Castells-Heard, Pres./CEO
Castells & Asociados is a full-service, national Hispanic advertising agency. Our mission is to provide business-building ideas with an edge, while acting as a high energy marketing partner. Our Clients get fresh creative and strategic plans that stand out and result in measurable ROI.336 Diffenbaugh Bldg., Florida State UniversityCheskin
Tallahassee, FL 32306
Ph. 850-644-8766
hmc@comm.fsu.edu
hmc.comm.fsu.edu
Dr. Felipe Korzenny, Dir.
255 Shoreline Dr., Ste. 350
Redwood City, CA 94065
Ph. 650-802-2100
Fx. 650-593-1125
info@cheskin.com
www.cheskin.com
70 employees
Pam Paradiso, Sales/Marketing
Cheskin is a strategic research and consulting firm grounded in marketing and design. We recognize that success rests on in-depth understanding of people, their cultures, and the influences that motivate them. Cheskin helps clients relate customer experience to business issues, and in turn define new products, processes, and communication strategies. We believe that trust drives lasting customer relationships, which is the basis of our work for much of the Fortune 500, from technology and life sciences to consumer goods and professional services. With the support of a diverse research staff representing over 20 countries and cultures and fluent in more than a dozen languages, we've developed a specialized expertise in multicultural markets, helping clients benefit from opportunities in diverse markets in the U.S. and internationally.9 Park Pl., 2nd Fl.A leading media group that serves the global Chinese community; publishes Chinesenewsnet.com (news), Newstarnet.com (living, entertainment and consumer information), Duowei Times in NY, NJ, PA, DC & GA, Chinese Consumer Weekly in NY and NJ, and Duowei Monthly in Hong Kong.
Great Neck, NY 11021
Ph. 516-466-6213
Fx. 516-570-8629
sales@chinesenewsnet.com
www.chinesenewsnet.com
30+ employees, 35% minority-owned
Jing Chang, Chief Operating Officer
1127 High Ridge Rd.Circulation Expertí, Ltd.
Stamford, CT 06905
Ph. 203-968-0187
Fx. 203-968-0187
schisholm@chiscon.com
www.chiscon.com
5 employees, 100% minority-owned
Samuel Chisholm, CEO
707 Westchester Ave., Ste. 309
White Plains, NY 10604
Ph. 914-948-8144
Fx. 914-948-1332
agency@experti.com
www.experti.com
15 employees, 100% minority-owned
W. Garrison Jackson, Pres./CEO
A marketing - public relations agency, Expertí's mission is to build relationships that enhance the environments and empower the communities in which our clients do business.5375 Mira Sorrento Pl.CMN, An Event Marketing Company
San Diego, CA 92121
Ph. 800-866-6520
Fx. 858-550-5800
info@claritas.com
www.claritas.com
474 employees
Carol Fitsimmons, AVP, Marketing
2434 W. Division St.Comadres, Inc.
Chicago, IL 60622
Ph. 773-227-7059
Fx. 773-227-7201
elena@cmnevents.com
www.cmnevents.com
15 employees, 100% minority-owned
Elena Sotomayor, VP, Event Marketing
205 N. Michigan Ave., Ste. 1614Community Connect, Inc.
Chicago, IL 60601
Ph. 312-933-0607
Fx. 312-946-1450
ecalderon@comadres-inc.com
www.comadres-inc.com
15 employees, 100% minority-owned
Enna Calderon-Burris, Pres.
205 Hudson St., 6th Fl.
New York, NY 10013
Ph. 212-431-4477 ext. 525
Fx. 212-505-3478
info@communityconnect.com
www.communityconnect.com
110 employees, 40% minority-owned
Kelly Ko, Marketing Mgr.
Community Connect Inc. is the industry leader of online communities for U.S. ethnic audiences. Our sites are AsianAvenue.com, BlackPlanet.com and MiGente.com. We offer marketers and advertisers the opportunity to reach the three largest audiences of multicultural consumers–Asian Americans, African Americans and Hispanic Americans. We offer online consumers our proprietary technology tools that enable them to form and engage in culturally-oriented communities. More than just content, our sites offer members instant communication and networking opportunities, resulting in a highly personalized and meaningful community experience.584 Castro St., Ste. 834Consumer Connection, Inc.
San Francisco, CA 94114
Ph. 415-437-3800
Fx. 415-552-5104
info@communitymarketinginc.com
www.communitymarketinginc.com
5 employees
Thomas Roth, Pres.
9055 SW 166 Ave.cruz/kravetz:IDEAS
Miami, FL 33196
Ph. 786-522-3534
Fx. 786-522-3534
info@consconnect.com
www.consumerconnectionresearch.com
2 employees, 100% minority-owned
Elba Valle, Sr. Partner
11858 LaGrange Ave.
Los Angeles, CA 90025
Ph. 310-312-3630
Fx. 310-312-9013
jefe@ckideas.com
www.ckideas.com
30 employees, 56% minority-owned
Carl J. Kravetz, Chairman/CEO
Leadership in thought. Discipline in action. Since 1991, cruz/kravetz:IDEAS has created imaginative integrated marketing programs for a select group of progressive companies which appreciate the power of independent thinking to significantly impact their operational and marketing outreach to Latino consumers and businesses. We don't just focus on advertising. We live your business to identify and correct any operational issues that could get in the way of building profitable relationships with Hispanic consumers. We work closely with you to craft a powerful, innovative strategy. And we follow through with a disciplined approach to delivering your singular message. Our mission is to inspire you to greater growth and profitability in an irrevocably changed America. Our commitment is to providing you with a solid Return On Ideas.445 S. Figueroa St., Ste. 2350
Los Angeles, CA 90071
Ph. 213-228-0300
Fx. 213-489-2602
info@accesscag.com
www.accesscag.com
30 employees
Raul Lopez, Pres./COO
Led by experienced, diverse researchers in Chicago, Los Angeles, Miami, and New York, Cultural Access Group provides unparalleled understanding of the U.S. multicultural market. 2 Wynmor Rd.Experts in helping companies understand international markets from a consumer and customer perspective, using best techniques and methods for each market, including US Hispanic segments.
Scarsdale, NY 10583
Ph. 914-722-4240
Fx. 914-472-1229
info@culturalvision.com
www.culturalvision.com
7 employees, 50% minority-owned
Lisa Bella, Exec.VP/Partner
922 S. Alamo St.D
San Antonio, TX 78205
Ph. 210-226-2827
Fx. 210-226-6827
denise@cuttingedgesa.com
www.cuttingedgesa.com
15 employees, 100% minority-owned
Denise Herrera-Wieters, Pres./Owner
8361 Westminster, Ste. 200Dae Advertising
Westminster, CA 92683
Ph. 714-903-0047
Fx. 714-903-0047
datadvertising@yahoo.com
100% minority-owned
Dat Vovan, Pres.
580 California St., 3rd Fl.
San Francisco, CA 94104
Ph. 415-341-1280
Fx. 415-296-8378
info@dae.com
www.dae.com
25 employees
Vicky Wong, Pres.
An EFFIE award-winning, fully integrated Asian marketing and communications agency. Founding member of Asian American Advertising Federation. Services: Traditional media and interactive. Major Clients: Wells Fargo, Albertsons, Southwest Airlines.939 8th Ave., Ste. 300Strategic, Creative and Editorial Services for Hispanic market - over 30 years of direct marketing and publishing experience. Original DM concept, copy and design; creative adaptations.
New York, NY 10019
Ph. 212-682-0333
Fx. 212-682-9833
gonzalezda@aol.com
3 employees, 100% minority-owned
Dan Gonzalez, Pres.
360 N. Michigan Ave., Ste. 1610DCA Professional Search, LLC
Chicago, IL 60601
Ph. 312-423-4100
Fx. 312-423-4101
info@datapromptintl.com
www.datapromptintl.com
150 employees, 100% minority-owned
Marilyn Dent, Exec. Dir.
175 Georgian Dr.Dieste Harmel & Partners
Coppell, TX 75019
Ph. 214-626-0149
Fx. 972-745-1616
doris@dcaprosearch.com
www.datapromptintl.com
1 employee, 100% minority-owned
Doris C. Aguirre, Pres.
3102 Oak Lawn, Ste. 109
Dallas, TX 75219
Ph. 214-800-3500
Fx. 214-800-3555
wharmel@dieste.com
www.diesteharmel.com
188 employees
Warren Harmel, Pres.
Fastest growing Hispanic ad agency. Two-time Advertising Age Multicultural Agency of the Year; AdWeek Southwest Agency of the Year; two-time ANA Multicultural Excellence Award Winner. 225 West 3rd St., Ste. 203Diversity City Media is an African-American Marketing and Public Relations firm. They provide online advertising/sponsorship opportunities on BlackNews.com and BlackStudents.com, and an extensive press release distribution service through BlackPR.com
Long Beach, CA 90802
Ph. 562-209-0616
dante@diversitycity.com
www.diversitycity.com
5 employees, 100% minority-owned
Dante Lee, Pres.
317 George St., Ste. 420
New Brunswick, NJ 08901
Ph. 732-509-5200
Fx. 732-509-5225
lvisconti@diversityinc.com
www.diversityinc.com
40 employees
Luke Visconti, Partner/Co-founder
DiversityInc publishes a magazine (9 times/year) and web site (updated daily) that provide education and clarity on the business benefits of diversity. Our diversity benchmarking tools are the most comprehensive available. Our on-line Career Center is the only job board that offers employers access to diverse, highly-qualified candidates.305 Seventh Ave., 6th Fl.Dominican Times Magazine
New York, NY 10001
Ph. 212-594-6000
Fx. 212-594-8848
sales@divyabhaskarusa.com
www.divyabhaskarusa.com
5 employees, 100% minority-owned
Sunil Hali, Publisher
21-21 41st Ave., Ste. 4ADong-A Daily News, (aka Korean Daily Tribune, Inc.)
Long Island City, NY 11101
Ph. 718-472-5538
Fx. 718-472-5587
jguillen@dominicantimes.com
www.dominicantimes.com
8 employees, 100% minority-owned
Juan Guillen, Publisher
1330 Willow Ave., Ste. 101Draft - Cross Cultural Division
Elkins Park, PA 19027
Ph. 215-935-5000 x101
Fx. 215-565-2888
bohlim@dongausa.com
www.dongausa.com
25 employees, 100% minority-owned
David Bo Lim, Pres./Publisher
919 Third Ave.DRAFT Cross Cultural offers integrated African American and Hispanic communications/strategies —Advertising, Direct Marketing, and Experiential. Our strategic tools and unmatched access to the IPG resources help clients better target these key market segments.
New York, NY 10022
Ph. 212-546-8643
Fx. 212-546-7805
ctaylor-hines@draftnet.com
www.draftworldwide.com
18 employees
Charlee Taylor-Hines, SVP Group Account Dir.
820 N. Orleans
Chicago, IL 60610
Ph. 312-943-2900
Fx. 312-943-5856
bizdev@emorris.com
www.emorris.com
40 employees, 100% minority-owned
Reginald Ponder, VP/Acct. Dir., Business Development
E. Morris Communications, Inc., is a full service agency specializing in the African American consumer market. EMC's team of dedicated professionals offers expertise in research and account planning, creative, media, sales promotion, event marketing and public relations. Our proprietary audience segmentation tool has helped us develop successful communications programs that "talk to the soul" of our consumer, and have produced significant results for our client's brands. EMC's blue chip client roster includes Wal-Mart, American Family Insurance and Tyson Foods.2100 Bartow Ave., Ste. 243
Bronx, NY 10475
Ph. 718-320-3220
Fx. 718-320-3996
bkirkland@ebonymktg.com
www.ebonymktg.com
15 employees, 100% minority-owned
Bruce Kirkland, VP
Ebony Marketing Research has over two decades of marketing research experience. Our expertise is concentrated on multicultural/ethnic markets. Our offices are in NY, NJ, Washington DC and Miami.515 Valley St.Healthcare education agency skilled in crosscultural communications and patient advocacy partnerships targeting professional and patient audiences with full multimedia capabilities (eg, meetings, Web, print).
Maplewood, NJ 07040
Ph. 973-275-6500
Fx. 973-275-9792
eden@edencomgroup.com
www.edencomgroup.com
Rebecca Spence, VP/Strategic Planning
6380 Wilshire Blvd., Ste. 125
Los Angeles, CA 90048
Ph. 310-473-5954
Fx. 310-473-5963
tari@einsofcommunications.com
www.einsofcommunications.com
Tari Susan Hartman-Squire, Founder/CEO
Tari Susan Hartman-Squire's EIN SOF Communications: A strategic marketing/PR firm specializing in disability, diversity and public policy. Clients: Bank of America; Cingular Wireless; Microsoft; AOL; Macy's West; Universal Studios Home Entertainment (DVS® Enhanced DVD of RAY for blind audiences); Enable America (producing roundtables to help Corporate America embrace disability market/employees); Mitsubishi Electric America Foundation; Disability Funders Network; Career Opportunities for Students with Disabilities; PBS' FREEDOM MACHINES; PAX-TV; Nickelodeon; Kennedy Center; Mattel/Toys ® Us Becky® (Barbie® wheelchair-user friend) launch. EIN SOF and Nielsen NRGi (our market research provider) are creating "Disability Community Market Research Initiatives" to help build business cases for marketing with and employment of people with disabilities. Her 1989 MY LEFT FOOT promotion launched disability-marketing campaigns. She assists AP STYLEBOOK with disability semantics.
345 Hudson St., 13th Fl.El Diario/La Prensa, founded in 1913, is the oldest Spanish-language daily newspaper in America and the #1 read newspaper in New York with 243,125 daily readers.
New York, NY 10014
Ph. 212-807-4600
Fx. 212-807-4788
RoRosado@eldiariolaprensa.com
www.eldiariony.com
Rossana Rosado, Publisher & CEO
305 Seventh Ave., 6th Fl.EMG (Ethnic Marketing Group, Inc.)
New York, NY 10001
Ph. 212-242-5400 ext. 26
Fx. 212-714-1183
npadrai@elephantadv.com
www.elephantadv.com
5 employees, 100% minority-owned
Nayan Padrai, COO
26074 Ave. Hall, Ste. 20EMG is a full-service, independent Hispanic agency that creates culturally relevant, fully integrated advertising, marketing and promotional campaigns which build strong and profitable brands.
Valencia, CA 91355
Ph. 661-295-5704
Fx. 661-295-5771
sroth@emgad.com
www.emgad.com
14 employees, 100% minority-owned
Steve Roth, VP, New Business Development
11911 San Vicente Blvd., Ste. 324Equals Three Communications, Inc.
Los Angeles, CA 90049
Ph. 310-440-5363
Fx. 310-472-4099
rochelle@enlacecomm.com
www.enlacecomm.com
20 employees, 100% minority-owned
Rochelle Newman-Carrasco, CEO
7910 Woodmont Ave., Ste 200Strategic marketing communications agency that helps clients build businesses, change lives and improve communities. Results-driven work through research, advertising, grassroots, partnerships and public relations.
Bethesda, MD 20814
Ph. 310-656-3100
Fx. 301-652-5264
kmusumeci@equals3.com
www.equals3.com
45 employees, 70% minority-owned
Kris Musumeci, Exec. VP
270 North Ave., Ste. 805Ethnic Business Partners
New Rochelle, NY 10801
Ph. 914-235-7080
Fx. 914-235-6518
info@esteemarketing.com
www.esteemarketing.com
8 employees
Chris Ragusa, Pres.
580 Thames St., Ste. 233
Newport, RI 02840
Ph. 401-847-3715
Fx. 401-633-6200
vtoledo@ethnicbusiness.com
www.ethnicbusiness.com
51% minority-owned
Vanessa Toledo, Managing Dir.
Ethnic Business Partners connects you with the Hispanic market by providing information and expert advice to help you build and execute your Hispanic market plan.4929 Wilshire Blvd., Ste. 760
Los Angeles, CA 90010
Ph. 323-964-9001
Fx. 323-964-9801
sandralee@ethnicsolutions.com
www.ethnicsolutions.com
12 employees, 100% minority-owned
Sandra Lee, Pres./CEO
Established in 1999, Ethnic Solutions is a leading innovator in the new wave of Asian-American agencies. The agency is known for its unique E-Solutions division, which specializes in Events and Promotions, as well as its 360-degree service for clients.19 Pine Valley Pl.
San Ramon, CA 94583
Ph. 800-417-7325
Fx. 925-905-0437
seminars@netvista.net
www.ethnoconnect.com
20 employees, 90% minority-owned
Michael Lee, Pres.
Marketing is useless without customizing sales presentations, products and services for the $2 trillion multicultural market. Sell more to minorities through our unique training and consulting.
Excend Hispanic Consulting
45 W 10000 S. Ste. 411
Sandy, UT 84070
Execuseek International, LLC
P.O. Box 1668Execuseek delivers cross-cultural recruiting and retention programs for general and specialty market advertising agencies and their clients. E+I, a joint venture division of the firm, specializes in diversity initiatives for marketing and media related companies who are committed to change.
Wall, NJ 07719
Ph. 732-280-3770
Fx. 732-556-9564
jaf@execuseek.net
www.execuseek.net
3 employees
Jim Frye, Managing Partner
31486 Huntington Ave., Ste. 300Focus Latino - Qualitative Consumer Research
So. San Francisco, CA 94080
Ph. 650-872-8650
Fx. 650-872-8651
mail@filipinasmag.com
www.filipinasmag.com
6 employees, 100% minority-owned
Mona Lisa Yuchengco, Publisher
1617 Cabinwood CoveFox Sports en Español
Austin, TX 78746
Ph. 512-306-7393
Fx. 512-328-6844
gcafocuslatino@austin.rr.com
3 employees, 100% minority-owned
Guy Antonioli, Pres.
10000 Santa Monica Blvd.
Los Angeles, CA 90067
Ph. 310-286-6329
Fx. 310-286-6389
valvarez@foxsportsintl.com
60 employees
Patrick Ilabaca, Dir. Marketing and Communications
Fox Sports en Español - Spanish-language sports network featuring exclusive soccer tournaments and leagues from across Latin America, the U.S. and Europe, championship boxing and Major League Baseball postseason.
G
Galindo Publicidad, Inc.
10677 NW 48th St.
Coral Springs, FL 33076Ph. 954-255-5620
Fx. 954-255-5615100% minority-ownedMartha Elena Galindo, Pres./CEO
Geoscape International, Inc.
1395 Coral WayGlobalWorks Group
Miami, FL 33145
Ph. 305-860-1460
Fx. 305-860-6161
geoscape@geoscape.com
www.geoscape.com
César Melgoza, Pres./CEO
220 Fifth Ave., 11th Fl.
New York, NY 10001
Ph. 212-252-8800
Fx. 212-252-0002
w.ortiz@globalworks.com
www.globalworks.com
50 employees, 60% minority-owned
William Ortiz, Pres., Multicultural Division
GlobalWorks Group is a multicultural branding, marketing and advertising agency. Across the divides of language, culture and media, the agency builds "brands without borders®", here and abroad. HispanicWorks, its largest division, focuses on America's fastest growing, most diverse market segment. The agency is an acknowledged leader and pioneer in multicultural marketing. It has helped AT&T, Western Union, MetLife and other brands become household names among ethnic consumers. GlobalWorks' multicultural technology group has developed solutions and tools to create, share and manage multicultural marketing programs online for such consumer giants as JPMorgan Chase, Verizon Wireless and Fleet. The Agency's expertise in business-to-business marketing has attracted clients like Ernst & Young, Hughes Network Systems, AVAYA and Lucent. GlobalWorks' award-winning approach builds on commonalities while celebrating cultural differences. A Tri-Generational Approach to Hispanic MarketingHill, Holliday Hispanic
500 North Michigan Ave., Ste. 300
Chicago, IL 60611
Ph. 312-962-5800
Fx. 312-962-5800
info@hispanicity.com
www.hispanicity.com
Evan Gordon, Pres.
404 Washington Ave., Ste. 620Hispanic Market Weekly
Miami Beach, FL 33139
Ph. 305-604-3000
Fx. 305-604-3099
hispanic@hhcc.com
www.hhcc.com
16 employees
José López-Varela, VP/Managing Dir.
2625 Ponce de Leon Blvd., Ste. 285
Coral Gables, FL 33134
Ph. 305-448-5838
Fx. 305-448-6573
info@hmwonline.com
www.hmwonline.com
5 employees, 100% minority-owned
Arturo Villar, Publisher
HMW online is the essential source for executives interested in all aspects of the U.S. Hispanic market. Subscribers have access to the Monday newsletter, Hispanic Market Weekly; the HMW Alerts during the week; the 8-year HMW Searchable Archives; the Market Profiles of the top 40 Hispanic DMAs; the Research Updates, a guide to the most important research available in the Hispanic market with synopses of reports in six research categories; the Industry Snapshots, a weekly in-depth glance at a different industry advertising in the Hispanic market; the Accounts Directory, an updated listing of all brands active in the Hispanic market with the agencies that handle them; and the Media Directory, listing all Hispanic media properties in the top 21 Hispanic DMA's with contact information. To experience all this, visit www.hmwonline.com. 8665 Burton Way, PH #2HispanicWorks
Los Angeles, CA 90048
Ph. 310-285-9969
Fx. 310-285-9979
tms@hispanictouchtalent.com
www.hispanictouchtalent.com
100% minority-owned
Tina Maria Salinas, Pres.
220 Fifth Ave., 11th Fl.HispanoClick.com, Inc.
New York, NY 10001
Ph. 212-252-8800
Fx. 212-252-0002
w.ortiz@hispanicworks.com
www.hispanicworks.com
23 employees, 60% minority-owned
William Ortiz, Pres.
100 De Gaspe St., Ste. 801Horowitz Associates, Inc./Surveys Unlimited
Verdon, Quebec H3E 1E5
Ph. 514-768-9076
Fx. 514-768-1642
anamaria@hispanoclick.com
www.hispanoclick.com
10 employees, 75% minority-owned
Ana Maria De La Cruz, Mgr.
1971 Palmer Ave.Expertise in social, cultural and ethnic marketing research on cable programming, entertainment, Internet/broadband services, and technology since 1985. Quantitative and qualitative services, ethnography, focus groups.
Larchmont, NY 10538
Ph. 914-834-5999
Fx. 914-834-5998
info@horowitzassociates.com
www.horowitzassociates.com
12 employees
Howard Horowitz, Pres.
2555 E. Colorado Blvd., Ste. 205
Pasadena, CA 91107
Ph. 626-486-1400
Fx. 626-486-1404
info@hmr-research.com
www.hmr-research.com
Amy Siadak, Pres.
Multilingual and multicultural focus group and interviewing research. Expertise in the Asian, African American, Hispanic and Gay & Lesbian market. We cover all of the Los Angeles area plus provide national project and field management.53 West Baltimore PikeICR's Multicultural Insights Group and HispanicEXCEL national omnibus service enables us to meet our clients' needs with both custom and omnibus research solutions.
Media, PA 19063
Ph. 800-633-1986
Fx. 484-840-4599
info@icrsurvey.com
www.icrsurvey.com
500+ employees, 3% minority-owned
Gilbert Barrish, Pres./CEO
19 West 44th St., 9th Fl.Impact Media
New York, NY 10036
Ph. 212-869-4288
Fx. 212-869-4285
mhuh@iatv.tv
www.iatv.tv
65 employees, 100% minority-owned
Michael Huh, VP, Marketing & Strategic Development
1101 Green St., Ste.1003ImpreMedia
San Francisco, CA 94109
Ph. 415-771-4888
Fx. 415-441-9716
rcook@impact93.com
www.impact93.com
Roy Cook, Pres.
345 Hudson St., 13th Fl.ImpreMedia is the leading publisher of Spanish language newspapers in the US, publishing El Diario La Prensa in NY, La Opinión in LA and La Raza in Chicago.
New York, NY 10014
Ph. 212-807-4785
Fx. 212-807-4746
erich.linker@impremedia.com
www.impremedia.com
Erich Linker, Sr. VP National Advertising
933 MacArthur Blvd.The Indian Express North American Edition
San Leandro, CA 94577
Ph. 510-383-1140
Fx. 510-383-1155
news@indiawest.com
www.indiawest.com
15 employees, 100% minority-owned Bina Murarka, Editor
305 Seventh Ave., 6th Fl.INQ7 Interactive, Inc.
New York, NY 10001
Ph. 212-594-6000
Fx. 212-594-8848
sales@iexpressusa.com
www.iexpressusa.com
20 employees, 100% minority-owned
Sunil Hali, Publisher
368 Imperial Way, Ste. 240InterEthnica
Daly City, CA 94015
Ph. 650-992-7187
Fx. 650-757-1146
emchavez@inq7.net
www.inq7.net
45 employees, 100% minority-owned
Esther Chavez, U.S. Publisher Representative
7951 Rosewood Ave.International Trade Information, Inc.
Los Angeles, CA 90048
Ph. 323-655-5857
Fx. 323-655-5398
mail@InterEthnica.com
www.InterEthnica.com
4 employees, 100% minority-owned
Kerstin Goetz, Pres.
23241 Ventura Blvd., Ste. 308interTrend Communications, Inc.
Woodland Hills, CA 91364
Ph. 818-591-2255
Fx. 818-591-2289
dcsiti@aol.com
www.internationaltradeinformation.com
4+ employees
Denyse C. Selesnick, CEO
555 E. Ocean Blvd., 9th Fl.Founded in 1991, interTrend is the source of innovative ideas that build businesses in the Asian American market. Our integrated marketing services include: creative development, media planning/buying, interactive marketing, PR, events, promotions, strategic planning, research, and account management. We serve clients such as Toyota Motor Sales, JCPenney, State Farm Insurance, and Western Union.
Long Beach, CA 90802
Ph. 562-733-1888
Fx. 562-733-1889
jych@intertrend.com
www.intertrend.com
43 employees, 100% minority-owned
Julia Huang, CEO
15400 Sherman Way, 4th Fl.ISA HQ
Van Nuys, CA 91406
Ph. 818-989-1044
Fx. 818-756-7489
mhalberstam@isacorp.com
www.isacorp.com
850 employees
Michael Halberstam, Pres.
Michael Halberstam, Pres.
Sarah White Stickeler - swhite@isacorp.com
Francine Cafarchia - fcafarchia@isacorp.com
Gregg Stickeler - gstickeler@isacorp.com
Washington DC - 410-827-4855
Polly Kleissas - pkleissas@isacorp.com
Chicago Office - 312-335-9004
Karen Flannery - kflannery@isacorp.com
Texas Office - 817-354-7154
Tony Soares - tsoares@isacorp.com
New York Office - 212-473-0718
Gabe Oshen - goshen@isacorp.com
Seattle - Customer Sat/IVR - 866-IVR-SRVY
Peter Cole - pcole@isacorp.com
Qualitative Insights - Los Angeles
Linda Giniewicz
lginiewicz@q-insights.com
818-988-5411
ISA is one of the country's largest marketing research data collection and processing companies specializing in Asian, Hispanic and emerging market in-language interviewing and sampling. We also collect and process data internationally via the Internet, IVR and telephone. Our headquarters and three of our phone centers are clustered in Los Angeles, giving us access to highly educated people who speak virtually all the languages of the world. We also have data collection and processing in New Delhi, India and Canada. Our 400 telephone stations are equipped with state-of-the-art computer and telephone systems that help us work efficiently, allowing us to cost-effectively serve our clients. Qualitative Insights, an ISA company, handles all focus groups, qualitative research and field management functions. QI has a large national database for effective recruiting of your focus groups. Since ISA opened in 1982 we have trained our staff, built systems and refined the techniques needed to research minority populations and worldwide markets. In 1983 ISA recognized the minority and emerging market trend. We are one of the very few companies that has developed the expertise and quality controls to research these markets. As a result, we are able to apply our knowledge and experience every day to guide our clients in the right direction and help eliminate costly cultural snafus. Our research services include: National and International dialing - 24 hours a day; Data Collection in 65 languages; Assistance in questionnaire, study design and analysis; Full cultural and idiomatic translation services; Multiple sources for U.S. and International samples; Native-speaking bilingual supervisory and data collection team; In-language Internet and IVR/Customer Sat programs; Complete, in house, data processing.14455 Preston Rd., Ste.230Isabel Valdés Consulting
Dallas, TX 75254
Ph. 972-490-0038
Cell 303-807-3986
ilasky@concentric.net
100% minority-owned
Isaac Lasky, Founder/Pres.
1329 Waverley St.IW Group, Inc.
Palo Alto, CA 94301
Ph. 650-322-1922
Fx. 650-321-6657
isabel@isabelvaldes.com
www.isabelvaldes.com
100% minority-owned
Isabel Valdés, Principal
8687 Melrose Ave., Ste. G540
West Hollywood, CA 90069
Ph. 310-289-5500
Fx. 310-289-5501
bimada@iwgroupinc.com
www.iwgroupinc.com
50 employees, 51% minority-owned
Bill Imada, Chairman/CEO
Ranked among the top U.S. Asian Marketing firms, IW offers a variety of services, including advertising, public relations, marketing, crisis management, corporate and community outreach, media planning/buying, strategic planning and research, promotions and cross-cultural sensitivity training. IW Group has a proven track record and extensive experience in designing and executing comprehensive campaigns. With offices in Los Angeles, San Francisco and New York and capabilities in over 8 languages, IW's client experience includes McDonald's, Wal-Mart, Washington Mutual, Comcast, MetLife, GlaxoSmithKline, Pacific Gas & Electric Company, AT&T, The American Legacy Foundation, California Department of Health Services, among others.1275 12th Ave. NW, Ste. 14Jungle Communications, Inc.
Issaquah, WA 98027
Ph. 425-392-8660
Fx. 425-391-9190
jcushman@jc-a.com
www.jc-a.com
3 employees
Judith Cushman, Pres.
1750 Montgomery St., Ste. 1108K
San Francisco, CA 94111
Ph. 415-584-8844
Fx. 415-584-4427
info@webjungle.com
www.webjungle.com
6 employees, 50% minority-owned
Juan M. Santana,
20 Cooper Sq., 4th Fl.
New York, NY 10003
Ph. 212-375-8130
Fx. 212-375-8255
saul_gitlin@kanglee.com
www.kanglee.com
Saul Gitlin, EVP, Strategic Marketing Services / New Business
Kang & Lee Advertising is the nation's leading multicultural marketing consulting and communications agency specializing in reaching the Asian American markets. Kang & Lee also has full service capabilities to target Russian, Polish and Arabic-speaking Americans. Headquartered in New York, Kang & Lee's current roster of clients includes AT&T, HSBC, Pernod-Ricard USA, Allstate Insurance Co., The New York Times, US Dept. of the Treasury, Sears, Western Union, The NBA, and others. In September 2004, Kang & Lee's work won the prestigious American Advertising Federation's (AAF) Mosaic Award, the top national honor for Asian American marketing effectiveness. In 2005, Kang & Lee celebrates its 20th anniversary as the pioneer in Asian American marketing.89 Fort Ave., Ste. OneKTSF-TV
Boston, MA 02119
Ph. 617-427-0046
Fx. 617-427-0035
kc4info@aol.com
www.kelleychunn.com
3 employees, 100% minority-owned
Kelley Chunn, Principal
100 Valley Dr.
Brisbane, CA 94005
Ph. 415-468-2626
Fx. 415-467-7559
msherman@ktsftv.com
www.ktsf.com
90 employees, 95% minority-owned
Michael Sherman, General Manager
KTSF is the only source of news and entertainment television programming for more than 1.4 million Northern California Asian-Americans. Since 1976 KTSF programming has been a mirror image of the diverse Asian communities in the San Francisco market. The station carries programming in twelve languages including Mandarin, Cantonese, Taiwanese, Vietnamese, Tagalog, Japanese, Korean and Hindi. Included in the lineup are two hours of live Chinese news programming each weeknight. KTSF places a high value on research and has commissioned in-language consumer and viewership studies since 1986. In 2005 KTSF became the first Asian media outlet in the nation to provide Nielsen local people meter ratings to its clients. View the entire database of KTSF consumer research questions by selecting the "Research" button on the station website at ktsf.com. KTSF maintains its leadership position by being actively involved with community groups, creating innovative programming, pioneering audience and consumer research, and helping advertisers reach new markets. 115 Bowery, 3/FLa Agencia De Orcí & Asociados
New York, NY 10002
Ph. 212-966-7050
Fx. 212-431-1282
cynthia-bondoc@L3Advertising.com
www.L3Advertising.com
15 employees, 100% minority-owned
Cynthia Bondoc, Account Mgr.
11620 Wilshire Blvd., 6th Fl.
Los Angeles, CA 90025
Ph. 310-444-7300
Fx. 310-478-3587
dtgarcia@laagencia.com
www.laagencia.com
106 employees, 100% minority-owned
Dilys Tosteson Garc’a, Dir., Business Development
An integrated communications agency providing advertising, public relations, promotions and direct marketing services. Orcí specializes in making brands number one with U.S. Latino consumers.700 S. Flower St., Ste. 3000La Opinión was founded in 1926 and is the country's leading Spanish-language daily newspaper. It is distributed throughout Southern California and reaches 484,695 daily readers.
Los Angeles, CA 90017
Ph. 213-622-8332
Fx. 213-896-2080
monica.lozano@laopinion.com
www.laopinion.com
470 employees
Monica Lozano, Publisher/CEO
6001 N. Clark St.La Raza is the # 1 Spanish-language newspaper in Chicago with 166,043 readers per week and the largest Sunday Hispanic publication in the US.
Chicago, IL 60660
Ph. 773-273-2900
Fx. 773-273-2926
armband@laraza.com
www.laraza.com
Robert Armband, Publisher & CEO
35 West Wacker Dr., 12th Fl.
Chicago, IL 60601
Ph. 312-220-5000
Fx. 312-220-6212
lapiz@lapizusa.com
www.lapiz-advertising.com
30 employees
Dolores Kunda, Pres./CEO
Lápiz is a premier Hispanic marketing communications agency. Considered one of the fastest growing multicultural agencies, Lápiz - which means "pencil" in Spanish - taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer. Its leaders have decades of experience, which allows its clients to understand all the details that combine to make a unique Hispanic marketplace. Lápiz ranks as one of the top Hispanic agencies in the country, and is a division of Leo Burnett, USA, a Publicis Groupe agency.
Latin3
4000 Hollywood Blvd., Ste. 270-N
Hollywood, FL 33021Ph. 954-893-7305Fx. 954-893-7307150 employees, 100% minority-ownedMatias Perel, CEO
LatinoEyes
500 N. Michigan Ave.
Chicago, IL 60611
Ph. 312-828-9200
Fx. 312-527-3113
info@LatinoEyes.com
www.LatinoEyes.com
Miguel Gomez-Winebrenner, Marketing and Account Mgr.
LatinoEyes, a division of C&R Research, is devoted to offering genuine cultural insights into the Latino market in the U.S. and LATAM.316 Congress Ave.
Austin, TX 78701
Ph. 512-479-6200
Fx. 512-479-6024
info@latinworks.com
www.latinworks.com
42 employees, 100% minority-owned
Manny Flores, CEO and Managing Partner
Headquartered in Austin, Texas-the live music capital of the world-LatinWorks is a new breed of Hispanic agency. Founded in 1998 by two former marketing executives from Anheuser-Busch, the shop is positioned as a creatively driven, but strategically grounded organization, whose senior team possesses a strong balance of agency and client-side experience. This allows them to deliver a practitioner-based approach that adds great value to clients and is unparalleled in the industry. LatinWorks has built its reputation on the strength of its creative. This is the result of a disciplined and rigorous strategic process that results in insights rarely captured in the Hispanic marketing space. Big brands have taken notice: LatinWorks currently serves clients such as Gillette, Anheuser-Busch, ConAgra Foods, ESPN, Coca-Cola (Fanta), U.S. Cellular, and Möet Hennessy USA. For new business inquiries, please contact President & Managing Partner, Alejandro Ruelas.65 East Wacker Pl., Ste.1410Leo Burnett USA, Inc.
Chicago, IL 60601
Ph. 312-280-1224
Fx. 312-280-8424
cbenitez@lazoslatinos.com
www.lazoslatinos.com
5 employees, 100% minority-owned
Cristina Benitez, Pres.
35 W. Wacker Dr.
Chicago, IL 60601
Ph. 312-220-5739
Fx. 312-220-6507
gene.wright@chi.leoburnett.com
www.leoburnett.com
2000 employees
Gene Wright, Small Business Liaison Officer
Leo Burnett USA (www.leoburnett.com) builds brands for many of the world's most successful marketers, including McDonald's, Disney, Procter & Gamble, Kellogg, Nintendo and the U.S. Army.
Levitan and Palencia BJL
López Negrete Communications
3336 Richmond Ave., Ste. 200
Houston, TX 77098
Ph. 713-877-8777
Fx. 713-877-8796
pr_lnc@lopeznegrete.com
www.lopeznegrete.com
95 employees, 100% minority-owned
Alex López Negrete, Pres./CEO
Since 1985, Lopez Negrete has been offering a full range of advertising and marketing services to industry leaders such as Wal-Mart, Microsoft, Tyson Foods, Bank of America, GEICO Direct, VISA USA, Azteca Milling/MASECA, Fiesta Mart and various others. Lopez Negrete has created a series of unique and innovative proprietary tools and resources, which make it possible for Lopez Negrete to understand consumer dynamics, priorities, and attitudes in a deep, meaningful and applicable manner. These tools enable the design and implementation of fully integrated communications programs which successfully create a bond between the brand and the Hispanic consumer. The result? A relationship built on a full understanding of the client's offerings, a sense of trust, value and community which take a brand from "unknown" to "tried," and from "preferred" to "loved." Lopez Negrete creates award-winning advertising, marketing, public relations and promotions that are culturally attune, situationally relevant and continuously proven to effectively deliver market share and sales increases for all its clients. 3800 Crenshaw Blvd.M
Los Angeles, CA 90008
Cell: 917-502-4419
Fx. 323-223-7575
sentinelbl@att.net
39 employees
Bernard Lloyd, National Account Manager
362 East Grand Ave.Mari Hispanic Research & Field Services
South San Francisco, CA 94080
Ph. 650-876-0410
Fx. 650-873-4335
advent@teamlbc.com
www.mbulletin-usa.com
8 employees, 100% minority-owned
Patricia Garcia, Managing Dir.
2030 E. Fourth St., Ste. 254MASS Hispanic Marketing and Promotions
Santa Ana, CA 92705
Ph. 714-667-8282
Fx. 714-667-8290
mari.h@ix.netcom.com
www.marihispanic.com
15+ employees, 100% minority-owned
Lance Lindemann, VP
8400 NW 52nd St., Ste. 203Matlock Advertising & Public Relations
Miami, FL 33166
Ph. 305-351-3600
Fx. 305-663-8970
info@massinc.com
www.massinc.com
29 employees
Alicia Martinez-Fonts, CEO/Co-Founder
1545 Peachtree St. N.E., Ste. 300MEE Productions Inc.
Atlanta, GA 30309
Ph. 404-872-3200
Fx. 404-876-4929
marla.jones@matlock-adpr.com
www.matlock-adpr.com
30 employees, 100% minority owned
Marla Jones, General Manager
340 N. 12th St., Ste. 503Meeting Professionals International Multicultural Initiative
Philadelphia, PA 19107
Ph. 215-829-4920
Fx. 215-829-4903
wjuzang@meeproductions.com
www.meeproductions.com
15 employees, 100% minority-owned
William Juzang, VP of Bus. Development
3030 LBJ Freeway, Ste. 1700Meeting Professionals International's Multicultural Initiative (www.multicultural.mpiweb.org) focuses on educating the multi-billion-dollar meetings and hospitality industries about conducting multicultural business as a strategic advantage.
Dallas, TX 75234
Ph. 972-702-3033
Fx. 972-855-2033
kschulz@mpiweb.org
www.mpiweb.org
19,000 employees
Kelly Schulz, Dir. of Communications
394 Pacific Ave., Ste. 310Miami Market Research, Inc.
San Francisco, CA 94111
Ph. 415-333-3800
Fx. 415-333-6888
lspivey@meridianglobal.com
www.meridianglobal.com
30+ employees
Lisa Spivey, Dir. of Business Development
6840 SW 40th St., Ste. 201AMillward Brown USA, Inc.
Miami, FL 33155
Ph. 305-666-7010
Fx. 305-666-7960
miamktrsch@aol.com
www.miamimarketresearch.com
20 employees, 100% minority-owned
Luis Padron, Pres./Owner
535 East Diehl Rd.MosaicaMD
Naperville, IL 60563
Ph. 630-955-8694
Fx. 630-245-5871
irma.clark@us.millwardbrown.com
www.millwardbrown.com
Irma Gonzalez-Clark, VP, Multicultural Practice
20 Cooper SquareMosaica was established in 1990 and today is part of The Bravo Group, the multicultural communications group of companies, operating as a separate brand of Young & Rubicam Brands, a WPP Company. The Agency's philosophy and mission is to propel client's success within America's growing multicultural marketplace in a manner that is fresh, impactful and relevant. Key clients include Citibank, Unilever, Novartis and Payless ShoeSource.
New York, NY 10003
Ph. 212-780-5823
Fx. 212-780-0602
nilda.velez@mosaicamd.com
Nilda Velez, General Manager
720 East Pete Rose Way, Ste. 200MRSI's experienced researchers provide consumer and B2B companies with quantitative, qualitative, Hispanic, and online research that delivers the insight necessary to develop effective marketing strategies.
Cincinnati, OH 45202
Ph. 513-579-1555
Fx. 513-562-8819
info@mrsi.com
www.mrsi.com
100 employees
Miguel Martinez-Baco, VP Hispanic Services
850 N. Kings Rd., Ste. 307
West Hollywood, CA 90069
Ph. 888-658-7220
Fx. 888-658-7220
agency@multimarketmedia.com
www.multimarketmedia.com
4 employees, 100% minority-owned
W. Everett Hauck, III, Pres./CEO
An advertising agency that comprehends and communicates your message better in the gay market. So, you can connect with everyone and cultivate your business.3550 Wilshire Blvd., Ste. 1425Multicultural Direct Marketing (mdm) is a direct marketing company, providing customized alternative marketing solutions at a grass roots level through our nationwide distribution network, targeting multicultural ethnic markets.
Los Angeles, CA 90010
Ph. 213-388-9977
Fx. 213-388-9973
jyoon@asianmarketsource.com
www.asianmarketsource.com
8 employees, 100% minority-owned
Jeffrey C. Yoon, VP
1144 Narragansett Blvd.Multicultural Insights, Inc.
Cranston, RI 02905
Ph. 401-461-6342
Fx. 401-461-9004
mfhainfo@mfha.net
www.mfha.net
7 employees
Gerald Fernandez, Pres./Founder
4000 Ponce de Leon Blvd., Ste. 470Multicultural Marketing Resources, Inc.
Coral Gables, FL 33146
Ph. 305-445-2211
Fx. 305-777-0201
svidal@multicultural-insights.com
www.multicultural-insights.com
10 employees, 52% minority-owned
Sylvia Nieto-Vidal, Managing Partner, Operations
286 Spring St., Ste. 201
New York, NY 10013
Ph. 212-242-3351
Fx. 212-691-5969
lisa@multicultural.com
www.multicultural.com
Lisa Skriloff, Pres.
Multicultural Marketing Resources, Inc., established in 1994, is a public relations and marketing company specializing in promoting multicultural news. We represent the nation's leading experts in marketing to Hispanic, Asian American, African American and other multicultural consumers as well as experts who are women or minority business owners. MMR publishes the bi-monthly newsletter, Multicultural Marketing News; the Multicultural e-newsletter, MMRNews; the annual directory, The Source Book of Multicultural Experts and has established a Multicultural Speakers Showcase and The Multicultural Marketing Resources Reference Library/Knowledge Center open to communications professionals.6100 Wilshire Blvd., Ste. 1600Muse Communications Inc. is a full-service multicultural advertising agency specializing in marketing communication solutions. Muse Communications is dedicated to translating the impact of culture for the benefit of the brand.
Los Angeles, CA 90048
Ph. 323-954-1655
Fx. 323-954-9171
jo@museusa.com
www.museusa.com
45 employees, 100% minority-owned
Jo M. Muse, Chairman/Exec. Creative Dir.
336 West 37th St., Ste. 302National Association of Black Journalists (NABJ)
New York, NY 10018
Ph. 212-594-5985
Fx. 212-594-8391
info@namic.com
www.namic.com
10 employees
Beatrice Robbio, Dir., Marketing & Communications
8701-A Adelphi Rd.
Adelphi, MD 20783
Ph. 301-445-7100
Fx. 301-445-7101
nabj@nabj.org
www.nabj.org
10 employees, 100% minority-owned
Tangie Newborn, Exec. Dir.
The role of the National Association of Black Journalists (NABJ) has never been more important than it is today. We sensitize all media to the importance of balanced coverage and fairness in the workplace, encourage black journalists to become entrepreneurs, provide professional development and competitive training services to benefit members worldwide. Founded in 1975, NABJ provides empowerment and support to its members through many services, including: Professional development forums; Special interest Committees and Task Forces; Fellowships, Internships & Scholarships; Special Honors Awards; an Online job bank; Annual Convention & Career Fair; NABJ Journal (a quarterly magazine) & E-newsletters. NABJ provides leadership and groundbreaking educational opportunities to keep you ahead in today's competitive workplace. NABJ advances careers, grows leaders, and shapes news.1000 National Press Bldg., 529 14th St., NW
Washington, DC 20045
Ph. 202-662-7145
Fx. 202-662-7144
nahj@nahj.org
www.nahj.org
12 employees
Ivan Roman, Exec. Dir.
NAHJ is dedicated to the recognition and professional advancement of Hispanics in the news industry. Established in April 1984, NAHJ created a national voice and unified vision for all Hispanic journalists. NAHJ has approximately 2,300 members, including working journalists, journalism students and educators, and other media-related professionals. The goals of the association are: 1. To organize and provide mutual support for Hispanics involved in the gathering or dissemination of news. 2. To encourage the study and practice of journalism and communications by Hispanics. 3. To promote the fair treatment of Hispanics by the media. 4. To further the employment and career development of Hispanics in the media. 5. To foster a greater understanding of Hispanic media professionals' special cultural identity, interests, and concerns. 8405 Greensboro Drive, Ste., 800National Lending Corporation (NLC)
Mclean, VA 22102
Ph. 703-506-3268
Fx. 703-506-3266
national@nawbo.org
www.nawbo.org
Erin M. Fuller, Exec. Dir.
36-09 Main St., Ste. 3CNational Lesbian & Gay Journalists Association
Flushing, NY 11354
Ph. 718-321-3213
Cell 914-476-7863
Fx. 718-321-2040
skyworldplanet03@yahoo.com
www.mynlc.com
10+ employees
Ana Diaz, Mortgage Consultant- A14280
1420 K St. NW, Ste. 910
Washington, DC 20005
Ph. 202-588-9888
Fx. 202-588-1818
info@nlgja.org
www.nlgja.org
6 employees
Pamela Strother, Exec. Dir.
The National Lesbian & Gay Journalists Association is an organization of journalists, online media professionals, and students that works from within the journalism industry to foster fair and accurate coverage of lesbian, gay, bisexual and transgender issues. NLGJA opposes workplace bias against all minorities and provides professional development for its members. Since its founding in 1990, NLGJA has grown to a 1,300 member, 24 chapter organization in the United States with an affiliate in Canada and Germany and continues to ensure that the issues of same-sex marriage, gay families, parenting and adoption, gays in the military, sex education in schools, civil liberties, gay-related ballot initiatives, domestic partnership benefits, gay bashing and anti-gay violence continue to be covered fairly and accurately in the media.8601 Six Forks Rd., Ste. 400The Neighborhood, L.L.C.
Raleigh, NC 27616
Ph. 888-689-8896
Fx. 919-573-9584
info@minoritymarketshare.com
www.minoritymarketshare.com
6 employees, 100% minority-owned
Shelley Willingham-Hinton, Founder/Pres
11858 LaGrange Ave.
Los Angeles, CA 90025
Ph. 310-312-3630
Fx. 310-312-9013
carl@TheNeighborhoodhealth.com
www.TheNeighborhoodhealth.com
10 employees, 28% minority-owned
Carl J. Kravetz, CEO
The Neighborhood is a one-of-a-kind multicultural agency focused on the healthcare and pharmaceutical industries. It employs the tools of marketing and education to provide a one-stop solution for targeting multicultural patients, consumers and the physicians and health professionals who treat them. The Neighborhood has a strategic collaboration with the Washington, D.C.-based Association of Academic Health Centers (AHC), which represents more than 100 major university health complexes nationwide. The agency also provides professional and patient education programs for Univision's "Entérate" and BET's "HEAL" community health initiatives. The Neighborhood uses its unique resources to create programs that respect and honor multiple cultural perspectives, thus directly impacting the quality of healthcare received in diverse communities across the country. The Neighborhood. At the intersection of education and marketing.6955 La Tijera Blvd., Ste B
Los Angeles, CA 90045
Ph. 310-670-6800
Fx. 310-670-7158
dmorse@newamericandimensions.com
www.newamericandimensions.com
15 employees, 51% minority-owned
David Morse, Pres./CEO
New American Dimensions is a full-service multicultural research firm designed to provide rich, actionable marketing intelligence on all dimensions of the U.S. Multicultural marketplace.
275 9th St., 3rd Fl.Nielsen Media Research
San Francisco, CA 94103
Ph. 415-503-4170
Fx. 415-503-0970
mediaservices@ncmonline.com
www.ncmonline.com
40 employees
Len Fong, Dir., Strategic Planning
770 Broadway
New York, NY 10003
Ph. 646-654-8300
Fx. 646-654-8990
info@nielsenmedia.com
www.nielsenmedia.com
Jack Loftus, Sr. VP Chief Communications Officer
Nielsen Media Research is the leading provider of television audience measurement in the U.S. Nielsen provides audience estimates for all national and local program sources, including broadcast networks, Spanish-language television, cable networks, syndicators, television stations and local cable outlets. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus, and Internet usage through Nielsen//NetRatings. Nielsen Media Research is a subsidiary of VNU, one of the world's largest media and information companies. Areas of Expertise In Hispanic Research: Nielsen Media Research regularly reports the viewing estimates of Hispanic and African-American audiences, the two largest ethnic groups in the U.S., while custom analyses are available on other ethnic segments of the television audience upon request. In 1992, Nielsen launched the first national and local Hispanic-American television measurement services, where separate samples of Hispanic-American homes are used to collect information about television viewing to Spanish-language television.1060 State Rd.Conducted by phone in Spanish and English, NOP World's Hispanic OmniTel™ is the most affordable way to survey a nationally representative sample of Hispanic Americans.
Princeton, NJ 08540
Ph. 609-683-6100
Fx. 609-683-6211
bbarr@nopworld.com
www.nopworld.com
1500 employees
Bruce Barr, VP, Omnibus Services
21700 Northwestern Highway, Ste. 915Nu America Agency, Inc.
Southfield, MI 48075
Ph. 248-423-9205
Fx. 248-423-9209
chudson753@msn.com
www.ntouchgroup.com
8 employees, 100% minority-owned
Cheryl Hudson, Pres./CEO
113 E 125th St., 2nd Fl.Nu America Agency is the Urban and Youth marketplace; helping clients develop a 360-degree perspective and communicate to consumers through advertising, marketing, promotion and events.
New York, NY 10035
Ph. 212-360-1818
Fx. 212-360-0944
bwright@nuamericaagency.com
www.nuamericaagency.com
15 employees, 100% minority-owned
Brett Wright, CEO
450-106 State Rd. 13 North, Ste. 125O
Jacksonville, FL 32259
Ph. 904-287-5610
Fx. 904-287-2802
jrodrigu@comcast.net
www.nutrispan.com
100% minority-owned
Judith Rodriguez, Nutrition Consultant
2551 North Clark St., Ste. 301Opinion Access Corp.
Chicago, IL 60614
Ph. 773-388-8839
Fx. 413-460-5995
info@opendoorsnfp.org
www.opendoorsnfp.org
Eric Lipp, Exec. Dir.
31-00 47th Ave.
Long Island City, NY 11101
Ph. 718-729-2622
Fx. 718-729-2444
j.rafael@opinionaccess.com
www.opinionaccess.com
200+ employees, 100% minority-owned
Joe Rafael, Chairman
Opinion Access Corp. is a one-stop shop for telephone/internet data collection and data processing needs specializing in multilingual interviewing utilizing CfMC and TelAthena software on 200+ stations.2001 N. Lamar St., Ste. 500
Dallas, TX 75202
Ph. 214-999-9322
Fx. 214-922-8830
victor.ornelas@ornelas.com
www.ornelas.com
40 employees, 100% minority-owned
Victor Ornelas, Pres./CEO
It's not about language and casting, it's about culture, mindsets, and motivations. We do this by partnering with America's leading brands such as Blockbuster and Corona to drive traffic and sales to America's fastest growing consumer group. We utilize a proprietary segmentation process to identify the optimal psychographic target for our clients to focus their communication efforts. We develop the "big idea" based on cultural insights and drive that idea via a totally integrated communications platform. We are passionate about our agency, our clients and our consumer. We make the connection with an important and growing market through insightful work that penetrates the consumer's heart and soul. We immerse ourselves in our clients' world and embrace their issues as our own. 3701 Wilshire Blvd., Ste. 800
Los Angeles, CA 90010
Ph. 213-427-1370
Fx. 213-383-6729
pmoon@pancom.com
www.pancom.com
37 employees, 100% minority-owned
Paul Moon, EVP - Dir. of Account Planning
PanCom is a full-service ad agency specializing in Asian-American consumers. Since its inception in 1981, PanCom has offered result-driven marketing and advertising services to Fortune 100 companies, such as Ford Motor Company, Volvo Cars of North America, SBC Communications, UPS, House Foods, and AXA Advisors as the agency of record. Its ROI-driven multilingual campaigns have been recognized by mainstream advertising society, such as CLIO, TELLY, and AAAA.America's #1 Gay and Lesbian Travel MagazinePew Hispanic Center
243 West 30th St., 12th Fl.
New York, NY 10001
Ph. 212-594-6520
Fx. 212-594-3489
editor@passportmagazine.net
www.passportmagazine.net
8 employees, 100% minority-owned
Don Tuthill, Publisher
1615 L St., NWThe Center's mission is to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the entire nation.
Washington, DC 20036
Ph. 202-419-3600
Fx. 202-419-3608
info@pewhispanic.org
www.pewhispanic.org
8 employees
Roberto Suro, Dir.
6423 Montgomery St.
Rhinebeck, NY 12572
Ph. 845-876-8228
Fx. 845-876-8284
michelle.barile@phoenixmi.com
www.phoenixmi.com
Michelle Barile, Dir., Marketing
Phoenix is one of the industry's fastest growing market research firms with over 100 clients worldwide and partner to many of the Fortune 100 companies in the financial services, consumer package goods, automotive and travel and leisure industries. Phoenix offers a unique combination of skills, methods and consulting services, combining primary and syndicated marketing research expertise with database analytics and modeling proficiency. Applying this information assists clients in improving profit dynamics of their business. Diversity plays an important role in these dynamics. Demographic changes over the last forty years have profoundly altered the ethnic and cultural complexion of the United States and continue to unfold at a rapid pace. Census figures demonstrate that ethnic populations Ð primary Latino, African American, and Asian Americans are continuously the fastest growing consumer markets in the country. Thus, Phoenix has recently acquired Juice Market Research which identifies the consumer mindsets, purchase habits and brand preferences of African Americans and the Cultural Access Group, possessing unmatched ethnic and cultural expertise about the Next American Nation.345 Seventh Ave.
New York, NY 10001
Ph. 212-868-6800
Fx. 212-868-9495
contact@primeaccess.net
www.primeaccess.net
36 employees, 100% minority-owned
Howard Buford, Pres./CEO
Prime Access Inc. is a full-service advertising agency that offers a unique Urban Majority™ approach to advertising, marketing and media services. Brand loyalty is a function of consumers' value systems. We link our clients' brands to the values of African American, Hispanic and gay consumers through a sophisticated mix of touch point management, including targeted advertising, media planning, direct marketing, event sponsorship and product placement. Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. In the gay market, we represent more Fortune 500 companies