Top Facts about the Asian American Market by Saul Gitlin, EVP - Strategic Marketing Services / New Business, Kang & Lee Advertising, A Young & Rubicam Brands / WPP Company The Asian-American market is a market of superlatives. Asians enjoy the highest median household income of all groups, including Caucasians.

>>Article: The Asian-American Market: Midway Between Census 2000 and 2010, by Saul Gitlin, EVP - Strategic Marketing Services/New Business, Kang & Lee Advertising

Kang & Lee Advertising

20 Cooper Square, 4th Fl.
New York, NY 10003
Ph. 212-375-8130
Fx. 212-375-8255
saul_gitlin@kanglee.com
www.kanglee.com
Saul Gitlin, EVP, Strategic Marketing Services / New Business

Kang & Lee Advertising is the nation's leading multicultural marketing consulting and communications agency specializing in reaching the Asian American markets. Kang & Lee also has full service capabilities to target Russian, Polish and Arabic-speaking Americans. Headquartered in New York, Kang & Lee's current roster of clients includes AT&T, HSBC, Pernod-Ricard USA, Allstate Insurance Co., The New York Times, US Dept. of the Treasury, Sears, Western Union, The NBA, and others. In September 2004, Kang & Lee's work won the prestigious American Advertising Federation's (AAF) Mosaic Award, the top national honor for Asian American marketing effectiveness. In 2005, Kang & Lee celebrates it's 20th anniversary as the pioneer in Asian American marketing.

The following companies have information about or expertise in marketing to Asian American consumers, or are headed by an Asian American business executive.

Contact information for the below listed companies can be found on http://www.multicultural.com/experts/list.html

Advertising Agency
AAAZa, Inc.
AdAsia Communications, Inc.
Améredia
Bodkin Associates, Inc.
d.a.t. Advertising Group, Inc.
Dae Advertising
Elephant Advertising
Ethnic Solutions, Inc.
GlobalWorks Group
interTrend Communications, Inc.
IW Group, Inc.
Kang & Lee Advertising
L3 Advertising Inc.
PanCom International, Inc.
Ten Communications
Time Advertising

Consultant
EthnoConnect™
SelectResources International

Diversity Consultant
Angi Ma Wong Intercultural & Feng Shui Consulting & Training

Health Care Marketing Education
The Neighborhood, L.L.C.

List Manager/Broker
21st Century Marketing

Marketing/Communications
Jungle Communications, Inc.
Mosaica Multicultural Marketing
Multicultural Direct Marketing, Inc.
TsaiComms

Market Research Firm
Asia Link Consulting Group
Cheskin
Cultural Access Group
Data Prompt International
Erlich Transcultural Consultants
Geoscape International
House of Marketing Research
Interviewing Service of America
New American Dimensions
Opinion Access Corp.
Phoenix Marketing International
Roslow Research Group
TNS Market Development

Media-Broadcast
KTSF-TV

Media-Cable
AZN Television
ImaginAsian TV

Media-Print
Asian Fortune Newspaper
Asian Journal Publications, Inc.
Asian Southwest Media/Saigon Tex News
Balita Media, Inc.
DiversityInc
Dong-A Daily News, (AKA Korean Daily Tribune, Inc.)
Filipinas Magazine
India-West Publications, Inc.
Manila Bulletin USA, DBA Advent Publications, Inc.

Media Research
Nielsen Media Research

Media-Website
Chinese Media Net, Inc.
Community Connect Inc.
INQ7 Interactive, Inc.
SINA.com Online

Professional/Not-for-Profit Organization
American Advertising Federation
Asian American Advertising Federation
Asian American Journalists Association

Public Relations Firm
Multicultural Marketing Resources, Inc.

Telemarketing
Vision - X Inc.

Training & HR Development
Meridian Global

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© Multicultural Marketing Resources, Inc., 2006