Top Facts about the African American Market by Howard Buford, President & CEO, Prime Access, Inc. African Americans are not a darker version of white Americans. Ethnic casting without strategic insight does not make for compelling advertising.

>> Article: Maximizing Your Share of the African American Market
by Howard Buford, President & CEO, Prime Access, Inc.

Prime Access Inc. is a full-service advertising agency that offers a unique Urban Majority™ approach to advertising, marketing and media services. Brand loyalty is a function of consumers’ value systems. We link our clients’ brands to the values of African American, Hispanic and gay consumers through a sophisticated mix of touch point management, including targeted advertising, media planning, direct marketing, event sponsorship and product placement. Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. In the gay market, we represent more Fortune 500 companies than any other agency.

Contact Howard Buford, President & CEO, 212-868-6800,
howard.buford@primeaccess.net

The following companies have information about or expertise in marketing to African American consumers, or are headed by an African American business executive.

Contact information for the below listed companies can be found on http://www.multicultural.com/experts/list.html

Advertising Agency
Draft - Cross Cultural Division
E. Morris Communications, Inc.
GlobalWorks Group
Matlock Advertising & Public Relations
Muse Communications, Inc.
Prime Access, Inc.

Consultant
Chisholm Consulting, Inc.
EthnoConnect™
SelectResources International

Health Care Marketing Education
The Neighborhood, L.L.C.

List Manager/Broker
21st Century Marketing
Estee Marketing Group, Inc.

Marketing Communications
The Eden Communications Group, Inc.
Equals Three Communications, Inc.
MEE Productions Inc.
Mosaica Multicultural Marketing
Multicultural Direct Marketing, Inc.
Ntouch Communications Group
VanguardComm

Marketing/Promotions
Impact Media
Nu America Agency, Inc.
Segmented Marketing Services, Inc. (SMSi)/Urban Call Publications

Market Research Firm
Amber Multicultural Marketing
Asia Link Consulting Group
C R Market Surveys
Campbell-Communications, Inc.
Cultural Access Group
Data Prompt International
Ebony Marketing Research, Inc.
Geoscape International
Horowitz Associates Inc./Surveys Unlimited
Miami Market Research, Inc.
MRSI (Marketing Research Services Inc.)
Multicultural Insights, Inc.
New American Dimensions
Phoenix Marketing International
Roslow Research Group
Scarborough Research
TNS Market Development

Media-Cable
Black Entertainment Television (BET)

Media-Print
DiversityInc
Los Angeles Sentinel

Media Research
Nielsen Media Research

Media-Website
Community Connect Inc.
Diversity City Media

Professional/Not-for-Profit Organization
American Advertising Federation
Meeting Professionals International Multicultural Initiative
NAMIC, Inc.
National Association of Black Journalists (NABJ)

Public Relations Firm
Circulation Expertí, Ltd.
Multicultural Marketing Resources, Inc.
Tobin & Associates Inc.

Training & HR Development
UCLA Anderson School of Management, Executive Education Programs

>> Order the complete version of The Source Book of Multicultural Experts™, which includes over 200 company profiles and articles on marketing to cultural and lifestyle markets.

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