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EthnikPR
NEEDED: South Asian American Marketing Rockstar
You know the players. You
know the talk. You know the way it works. Now apply that knowledge to emerging
brands looking to build a presence among the South Asian American community.
EthnikPR, a
division of VSC Consulting, an award-winning strategic public relations firm
and digital marketing boutique may be looking for you. Currently EthnikPR is
located in San Francisco and abroad and is one of the only standalone firms
specializing in the South Asian market working their clients to leverage the
growth market in a way that is culturally sensitive and relevant.
We are looking for an experienced consultant for our team in support of our global communications clients in:
Building awareness in market segments with targeted publicity tactics
Developing business partnerships with regional and local resources for distribution deals
Building grassroots programs to ramp user acquisition
Assisting with planning of non-traditional media buys and marketing avenues
Event conception and execution
Developing marketing and brand campaigns
Conducting general PR and media outreach
Managing street marketing, volunteers and local marketing agencies
Business contacts should include organizations like South Asian American media outlets, college groups, non-profits, consumer brands, financial institutions, and new media companies.
The position also requires
at least 5 years of experience in marketing to South Asian Americans.
The right person
will be a self-starter, reliable, organized, aggressive, independent, a multi-tasker
and a joy to be around. Previous experience with Sales force a plus.
The position will be via
telecommuting but onsite services may be needed for meetings in San Francisco.
For more
information on EthnikPR, check:
http://www.ethnikpr.com
To apply please send a:
1. resume
2. cover letter
3. list of current
business relationships
4. (4) links,
copies, or attachments of recent projects
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Associate Director, Online Media Sales at Rediff.com India Ltd.
Rediff.com
(NASDAQ: REDF) India’s leading portal is looking to hire a dynamic, Internet
savvy sales professional for our Media Sales team in NY. This candidate must
have a thorough understanding of the online industry – both from a business
and technology perspective.
Location: New York City
Key Responsibilities:
-Manage and
grow revenue. Take full responsibility of new revenue generation management.
-Manage deal analysis and negotiations
-Research and evaluate market trends
-Ensure achievement of corporate and sales team goals
-Responsible for hiring, coaching and management of team
-Build and solidify relationships with top industry-specific direct
advertisers and agencies
-Develop and evolve best practices for selling (i.e. market snapshot,
competitive benchmarking)
-Ensure compliance with corporate policies and procedures
Qualifications:
-An extensive experience in building a sales team, structuring and closing
deals
-Minimum of 3 to 5 years work experience (2 years in internet sales)
-Ability to effectively influence and communicate cross functionally
To apply, contact Ashish Mehrotra, Vice President - Human Resources & Corporate Development at Ashishm@rediff.co.in.
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OCTAGON
Position Title: Director (Account Director or Group Director) of Multicultural Marketing
Octagon is a premier global sports and entertainment marketing company and
a division of The Interpublic Group of Companies, one of the world's largest advertising and marketing communications groups. We are proud to have been ranked the Number One agency in corporate consulting and marketing services
by Sports Business Journal in 2006.
Position Summary:
The primary responsibility of this position is to lead and oversee multicultural programming at Octagon Worldwide: a sports, events, entertainment and lifestyle marketing company based in Norwalk, CT with additional offices in Los Angeles, Atlanta and Charlotte. Responsible for leading the agency and subsequently account teams in the development and execution of effective and engaging ethnic marketing strategies for clients. Tasked with understanding and interpreting client brand objectives, and developing programs that bring those brand values to life through Octagon’s strategic event marketing expertise and sponsorship experience. Additionally, responsible for managing the Multicultural division’s P&L while growing the division’s annual revenue. This person will be a key member of the Octagon senior management team, and will participate in the annual business and strategic planning process.
Interested candidates, please send resume and salary requirements to hrmna@octagon.com. An Equal Opportunity Employer.
Responsibilities and Duties:
· Lead the development of integrated multicultural marketing strategies, plans and programs targeting Hispanic, African American, and Asian consumers that support client brand goals and strategies while contributing to divisional revenue targets
· Track and foresee multicultural trends in consumer behavior and preferences plus changes in the industry and marketplace in order to anticipate threats and capitalize on opportunities on behalf of our clients
· Liaise with Research department to analyze key data-driven findings and creatively apply them to strategies that address client needs
· Lead on-going new business pitches and continued growth of the Multicultural division
· Participate on Interpublic Group/internal committees, as well as various multicultural industry organizations and committee’s on behalf of Octagon
· Manage, direct and lead divisional staff of five, ensuring their continual development and growth
· Travel within the US and internationally, as required
One of unquestioned personal and professional ethics and integrity
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Chicago, IL and Detroit, MI
Considered one of the fastest growing multicultural marketing communications agencies, Lapiz taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer.
Lapiz ranks as one of the top Hispanic agencies in the country. Lapiz operates independently within the Leo Burnett Worldwide, Inc. network, which is a wholly owned subsidiary of Paris-based Publicis Groupe, the world’s fourth largest marketing communications holding company.
Lapiz is looking for a highly organized, proactive, creative thinker to join
our Account team. He/she will have daily contact
with the Clients, oversee an AAE in the delivery of integrated communication
(includes TV, Radio, Print, Merchandising). Candidates should be versed in
overseeing the broadcast production experience, but more importantly, Lapiz is
looking for a proactive account person...someone that is going to bring ideas
to the team and contribute to all phases of the work.
Required skills:
• 3 years marketing/advertising experience
• Strong strategic skills background
• Creativity
• Leadership
• Maturity
• Strong Problem Solving/Analytical Skills
Experience/Qualifications:
• Print production experience
• Strategy/brief development experience
• Ability to lead projects from start to finish independently but working
closely with
various Agency and client teams (Media, strategy development, creative development
and broadcast production)
• Ability to present/have presence in front of senior level clients
• Strong organizational skills
• Bilingual with strong oral and written Spanish skills is a plus.
Apply online at http://www.leoburnett.com/.
Click careers and register and apply to open positions.
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Troy, MI
Considered one of the fastest growing multicultural marketing communications agencies, Lapiz taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer.
Lapiz ranks as one of the top Hispanic agencies in the country. Lapiz operates independently within the Leo Burnett Worldwide, Inc. network, which is a wholly owned subsidiary of Paris-based Publicis Groupe, the world’s fourth largest marketing communications holding company.
Lapiz is looking for a bilingual (Spanish), highly organized, proactive, creative thinker to manage our Account team. He/she will manage the overall account, account team, and relationship with agency counterparts. This person will assist the VP/AD in growing the client relationship and client’s business by identifying and/or creating opportunities.
PRIMARY RESPONSIBILITIES:
· Participates in the development of plans and programs to meet clients' marketing needs. Supervises the implementation of those plans and programs to assure they are completed within agreed timeframes and budgets.
· Grows in understanding of assigned client's business and industry. Works with the VP/AD in establishing Lapiz as a key partner in the client's business.
· Establishes credibility and develops sound business relationships with client counterparts.
· Trains direct report(s) and monitors their growth; delegates appropriate responsibilities to direct report(s), using performance management tools as a guide.
· Works with direct report(s) in development of overall strategic direction for plans and programs. Provides overall direction to project team, supervises development, assures creative implementation is consistent with approved strategy.
· Educates direct report(s) in internal procedures and monitors performance/compliance;
· Develops presentations and works with direct report(s) to implement.
· Reviews all copy, layout, keylines and proofs, and either approves or gains approval according to project status.
· Approves budgets, client estimates and invoices.
· Works with VP/AD to seek out opportunities to expand Lapiz’s participation in the client's business.
· Shares client activity information with VP/AD and direct reports; communicates to VP/AD any concerns that could or will affect the relationship.
· Works with AD in development of annual Lapiz plans.
REQUIREMENTS:
· BA/BS degree.
· 5-7 years agency/marketing services-related experience which includes 2+ years Hispanic marketing experience.
· Prior management/supervisory experience.
· Bilingual: Oral and written, English and Spanish.
· Automotive experience a plus.
Apply online at http://www.leoburnett.com/.
Click careers and register and apply to open positions.
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TITLE: Director, Multi-Cultural Market Planning & Management, Cablevision
LOCATION: Bethpage, New York (suburb of NYC)
POSITION:
The Director is responsible for the development of the overall multi-cultural marketing plan and all associated marketing campaigns to achieve budgeted sales, penetration, revenue and cash flow goals. This position develops, monitors and modifies strategic marketing programs in support of product objectives including branding, positioning, acquisition, retention, revenue enhancement, customer communications/education, advertising, direct marketing and promotions. Additionally he/she works with Consumer Product Management, Programming, and Sales groups to define digital, high speed internet and voice products in order to market them to existing customers and new acquisitions.
Specific responsibilities include:
Working with advertising and direct marketing agencies to define brands, introduce new products and develop marketing programs.
Integrating plans across C&C and identifying bundling opportunities where possible while maximizing the efficiency and effectiveness of customer touches.
Ensuring timely and accurate implementation of marketing tactics, and managing the results of all multi-cultural campaigns to drive bottom-line business goals of subscriber acquisition, growth and RGUs.
Maintaining fiscal responsibility of the marketing budget.
Tracking/analyzing performance of marketing programs against established subscriber, sales, penetration, revenue and cash flow goals.
Managing and developing a staff of marketing professionals.
Ensuring that all products (digital, high speed internet and voice) are integrated into a marketing plan that delivers maximum sales at an efficient cost with a positive customer experience.
QUALIFICATIONS:
5 plus years of multi-cultural marketing experience with an established record of success.
Cable TV, Media, Agency, Entertainment and/or Publishing experience preferred.
Consumer advertising and direct marketing experience required.
Teambuilding/managerial experience with budget responsibility required.
College degree or equivalent work experience
Bi-Lingual/Multi-Lingual Preferred
Experience managing multiple marketing programs and advertising campaigns simultaneously.
Strong analytical, project management, and communication skills
Ability to managing cross-functional teams and to build consensus across multiple constituencies.
Extensive experience in a high-tech or communications company and an exceptional technical understanding of product.
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In partnership with the board of directors, a president/CEO is needed for a statewide non-profit organization, to develop and implement primary goals, operating plans, policies, and short and long term objectives for the organization. The president/CEO will establish organizational structure and delegate authority to subordinates. This position serves as the chief fundraiser and provides insight to potential donors on how partnerships will be mutually rewarding. The incumbent will serve as the primary communicator in conjunction with the chairman of the board of Indiana Black Expo, Inc. (IBE). In summary, the incumbent must have a management style and the ability to advance the organization through internal development, fundraising, external partnership building and legislative relations.
A BA/BS in business administration, public administration, education, fund development, human resources administration, finance or a related field is required. A MA/MS/JD or other applicable advance degree is also preferred. Additionally, s/he will have a track record that demonstrates proven ability leadership capabilities, evidence of a thorough knowledge of political environment on the local, state, national, and international level. Flexibility, experience in working in a team environment, excellent verbal communications and writing skills are imperative. The candidate must also be proficient and knowledgeable of current computer and information systems and software applicable to finance and major organizational operations. The candidate must be analytical with the ability to manage and track multiple projects with self-direction and flexibility. S/he must be a highly ethical person with a strong commitment to the organization.
Interested candidates who meet the qualifications for the position are encouraged to send their resumes by Wednesday, November 14, 2007 to:
Executive Search
6505 16th Street N. W.
Washington, D.C. 20012
Email: stuckerassoc@aol.com
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KPMG LLP, the audit, tax and advisory firm (www.us.kpmg.com), is the U.S. member firm of KPMG International. KPMG International’s member firms have 113,000 professionals, including more than 6,800 partners, in 148 countries. We offer our clients industry insights and a multidisciplinary range of services. We are currently seeking an Inclusion Project Manager to join us in our Montvale office.
Responsibilities:
· Manage affinity/network groups’ operational needs
· Conduct research that allows the firm to assume a leadership role in women’s initiatives
· Develop presentations, communications, and materials to support firmwide diversity and women’s initiatives
· Manage national conferences and events as needed
· Provide tactical leadership in the development and promotion of internal communication plans related to Diversity and Women’s Initiatives on policies and processes
Qualifications:
· Three years of experience with diversity, women’s initiatives, affinity/network group management, or Human Resources
· Bachelor’s or Master’s degree from an accredited college/university or equivalent experience
· Strong project management skills
· Able to organize, plan and create timeline, implement, track status, manage communications, and conduct project evaluation
· Very strong verbal and written communication skills
· Ability to travel twenty-five percent
KPMG offers and supports flexible work arrangements as well as part-time schedules. We also offer a comprehensive compensation and benefits package.
Interested? We strongly encourage you to apply online at: www.kpmgcareers.com and search for requisition 15675 or click the job link below.
KPMG. A great place to build your career.
No phone calls or agencies, please.
KPMG Affirmative Action, Equal Opportunity Employer, M/F/D/V.
© 2007 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved.
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Senior Content Manager-Digital Media, History.com & Bio.com
Stamford, CT
POSITION SUMMARY
Lead the top-level creation, programming, implementation and management of content initiatives for History.com and Biography.com. Directly support the Sr. Director in the daily management and operation of the department. Work with marketing, ad sales, and programming departments to implement sweepstakes, exhibits, mini-sites and other custom content. Liaise with programmers at both networks to fulfill programming and promotional requirements.
Bi-lingual candidates (Spanish) preferred
RESPONSIBILITIES
Develop strategies for new content areas for History.com & Biography.com
A. Create strategic vision for all mini-sites, marquees, and exhibits.
B. Manage research and designers in content creation.
C. To disseminate a plan for increasing our online offerings and promoting shows on the networks, so that more users are attracted to visit and view video on the sites, leading to increased ad sales.
Support the Sr. Director in the daily operations of the department
A. Provide operational back-up for the Sr. Director in overall management and direction of the department
B. Work closely with Sr. Director on budgets, content plans, production processes, etc.
C. To allow the Sr. Director to focus more on strategic development and to provide supervisory presence when the Sr. Director is in other offices or out of the office
Content Development for History.com and Biography.com
A. Initiate new areas of content. Manage brainstorming sessions to develop ideas for specific shows and topic areas.
B. Inspiring and helping others think creatively and generating ideas.
C. To create better content and interactivity to promote shows, promote the site, and increase advertising.
Oversee relationship with programming departments of The History Channel and The Biography Channel
A. Conduct meetings with programmers and others at The History Channel and The Biography Channel to create mini-sites and in-house banner promotions.
B. Oversee the gathering of assets and set creative direction online.
C. To promote the network shows and bring both more users to the sites and more viewers to the network.
Oversee the relationship with other departments to create custom content
Manage, research & create copy for History.com & Biography.com
REQUIREMENTS
Bachelor's Degree in relevant area.
5+ years working in interactive media. Content development experience, budget creation experience, HTML, knowledge of Web design.
Knowledge of web technologies. Demonstrated writing skills for online.
Understanding of content management systems, particularly Interwoven.
Demonstrated skills in
content development and management of projects and products. Experience in
creative idea generation and communication of ideas to peers and management.
Experience with project management techniques and with developing and managing
budgets
Ability to read and write
Spanish.
Highly desirable if candidate has a strong understanding/familiarity with
Hispanic culture.
Please apply on line at our website
www.aetn.com.
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Millions depend on our trusted brand names every day.
Wyeth Consumer Healthcare
L. Gohde
gohdel@wyeth.com
5 Giralda Farms
Madison, NJ 07940
Fax: 973-660-7508
We are an Equal Opportunity Employer M/F/D/V
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Account Executive, TNS
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TNS is a market information group.
We are the world's largest custom research company and a leading provider of
social and political polling. We are also a major supplier of consumer panel,
TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000
people. We provide market information and measurement, together with insights
and analysis, to local and multinational organizations.
We combine our specialist sector knowledge with expertise in the areas of new
product development, motivational research, brand and advertising research and
stakeholder management to bring our clients up-to-the minute, internationally
consistent information.
We think differently to help our clients build competitive advantage, making
TNS the sixth sense of business.
Responsibilities:
Proactive application of pre-existing knowledge and experience of
Multicultural marketing
Advertising
Consulting
Market research
to establish new revenue producing client relationships and expand revenue within existing clients in line with forecasts.
Apply a marketing problem identification/solution approach to develop client proposals that would include:
Research design
Project estimation/pricing
Make recommendations culminating in the sale of appropriate TNS products and services.
The candidate must have sufficient experience to lead this effort and provide guidance to team members as appropriate.
Requires the individual to be a confident self-starter able to drive to goal achievement while working collaboratively and effectively within a matrixed sales structure.
Competencies:
Applying learning, knowledge, and skills to deliver client deliverables of highest quality, and on time.
Understanding and producing the highest quality work to ensure a best of breed client relationship.
Working effectively in a team environment including supporting client facing management as well as production staff.
Knowledge, Skills and Abilities
Ability to listen and understand client business issues such that they can be translated into TNS Multicultural business solutions.
Strong analytic skills preferably in designing, pricing and managing marketing research projects.
Strong attention to detail in both written and oral analysis and communications.
Proven proficiency with MS Word, MS PowerPoint and MS Excel.
Completion of corporate or external presentation skills program.
Ability to speak fluent Spanish preferred.
Must be US citizen
3- 5 years of quantitative or qualitative experience within multicultural marketing, advertising, consulting, planning or marketing research among Fortune 500 consumer oriented firms is required.
Particular preference for prior experience with consumer packaged goods, financial services, or telecommunications categories.
Work Environment
Normal office environment
For more information contact: ray.barrante@tns-global.com
© Multicultural Marketing Resources, Inc., 2007
