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Position will focus on multi cultural marketing efforts; specifically, Hispanic and African American Communities
Ability to develop a fact based understanding of competitive landscape, consumer preferences, and unmet needs
Understanding of current organizational capabilities required to win customers from a product and service perspective
Develop a deep understanding of the customer, purchase drive, and market potential which will result in a defined set of initiatives to be deployed across the organization
Proven ability to navigate in a complex organization and drive cross-functional implementation of initiatives, resulting in increased market penetration
Ability to create thought leadership and a proactive vision to facilitate greater management focus in identifying strategies to capture market share from multi cultural communities
Formalize customer target and influencer targets, establishing measure of success, formulating marketing tactics, directing media strategy, building extensions to current marketing strategy that address various cultures, and coordinate with PR, Merchandising, Legal, and Field
Utilize a sophisticated approach to update company image and build a strong organization to move this area to a core competency for company
Assess organizational structure and maximize effectiveness
Must possess a clear understanding of organization articulation of 2009 plan, secure enrollment, triage leveraging of existing marketing strategies for 2010, activate 3 year plan, formalize partners, program growth and continuity, increase acquired scripts per dollar invested
Bachelor’s degree required. MBA preferred
10 plus years of service industry marketing experience
Experience building successful marketing programs and promotions targeted at diverse customer segments in major metropolitan centers
A proven ability to work cross functionally to leverage enterprise wide capabilities
Exceptional collaboration, communication, project management and formal presentation skills
Experience in developing strong agency relations.
CVS Caremark is a Fortune 19 company with approximately $80 Billion in revenue. CVS Caremark is the nation’s premier integrated pharmacy services provider, handling over 1 billion prescriptions a year. Our Customer Support Center located in Woonsocket, RI has approximately 3,000 employees. CVS Caremark offers an energetic, results-oriented, diverse work environment, with solid career development opportunities. We are guided by our corporate mission, to improve the lives of those we serve. We do this by being passionate and relentless in our goal to continuously innovate and improve our service to customers, work as a committed team with integrity, respect and support and strive to achieve our financial goals as well as give back to the communities we serve.
Contact:
Melissa Shaw
CVS Caremark
Senior Recruiter
One CVS Drive
Woonsocket, RI 02895
401.770.7499
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Director of Multicultural Marketing, Time
Warner Cable, New York, NY
Essential Job Functions
Will be expected to provide the Region with
leadership and expert resources in effectively extending the reach,
effectiveness, and results achieved by our growth strategies in the most
culturally diverse market in the United States. Specifically, this
individual is tasked with driving share of our video product, high-speed
Internet, and home phone service, as well as ancillary products including
in-language ethnic premium channels and a “one price” international
long-distance calling plan, develop and implement well thought-through and
well-researched plans geared to resonate with key segments, involve crafting
messages, creative, tactics and offers that address the needs, attitudes and
sensibilities of an extremely diverse set of constituencies, while also
meeting the needs and challenges of our business, analyze our current
marketing efforts to multicultural markets and identify opportunities to
accelerate growth, identify high opportunity ethnic groups and define the
strategic direction needed to acquire/retain new customers in each segment,
develop fact-based and culturally-relevant plans to earn business and to
promote customer loyalty and retention, create effective communication and
marketing plans to connect with priority segments, explore and, as
appropriate, develop alternative delivery and fulfillment channels, develop
and set strategy to drive revenue growth for all multicultural marketing and
product development efforts, motivate peers and other key stakeholders to
achieve goals, highly-collaborative individual capable of working
effectively with the rest of the Region's marketing team and other key
stakeholders. Because this is a new position, this position will not
initially have direct reports but will instead work within the constraints
of the existing marketing group. On a going-forward basis this individual
will be expected to size the opportunity, and to play a key role in
articulating the business case for an expanded Multicultural team and this
position is based in New York City.
Job Requirements/Qualifications:
The physical demands described here are those
that must be met by an employee to successfully perform the essential
functions of this position. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions. While
performing the duties of this job the employee is: Regularly required to
talk and hear; Frequently required to sit, stand and bend at the knee and
waist and walk; Required to use hand to type, handle objects and paperwork;
Required to reach and hold on to items at chest level or reach above the
shoulder; Required to use close vision and be able to focus. Finally, the
employee generally works in an indoor office environment; overtime maybe
required.
Time Warner Cable offers competitive benefits to include medical, dental,
vision, a matched 401(k) plan, tuition reimbursement, and free cable
services (in specified areas). Qualified candidates should apply in
person using the Time Warner Cable kiosk (where available) or on-line at
www.timewarnercable.com
(Equal Opportunity Employer M/F/D/V)
About Us
Time Warner Cable owns and manages cable
systems passing approximately 26 million homes in 33 states. The Company has
14.7 million customers for its video, high-speed data and residential
telephone services. This includes 13.3 million basic video subscribers and
more than 7 million customers who purchase at least two of the Company's
primary services. Time Warner Cable operates some of the most
technologically advanced and best-clustered cable systems in the country,
with nearly 85 percent of the Company's customers located in five geographic
regions: New York, Texas, Ohio, the Carolinas and southern California. It is
the largest cable provider in the nation's two largest cities, Los Angeles
and New York, and the second largest cable operator in the country. The
Company's history has been one of innovation, including pioneering
fiber-coaxial technology that set the industry standard and launching the
nation's first high-speed Internet service, Road Runner, in 1996. Time
Warner Cable leverages its leadership in innovation and quality customer
care to deliver other advanced products and services such as
video-on-demand, high-definition television, and digital video recorders,
and also delivers innovative communications solutions to business customers.
Time Warner Cable is an Equal Opportunity Employer M/F/D/V.
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Strategic Director, Quantitative Research
About
Cheskin
Cheskin (www.cheskin.com)
is a consulting firm that guides innovation through a deep understanding of
people, cultures and change. From a perspective grounded in research, design
and business consulting, Cheskin helps global companies identify new markets,
develop new products and services, and enhance brand experience in the
US and internationally.
Cheskins clients range
from technology and finance to consumer goods and professional services.
Established in 1946 and based in
Redwood Shores, CA, the
Company maintains offices in New York and Seattle and consults in over 20
countries.
Position Summary
Strategic Director is responsible for independently managing quantitative research projects from start to finish including hands-on data analysis and manipulation. Strategic Directors are expected to play a key role in project delivery, proposal writing and account development.
Candidates have the choice of working our of our office New York City office
or at the company headquarters located in the San Francisco Bay Area.
Responsibilities
- Design and propose
research strategies and budgets and recommend and explain the benefits of
specific quantitative methodologies.
- Conduct quantitative
(segmentation and A&U studies) in an efficient, accurate, timely and skilled
manner.
- Analyze and report
research findings and make appropriate recommendations to the client.
- Contribute thoughts and
opinions in a positive manner to the Cheskin project team and the company as a
whole.
- Write and cost proposals
using the Cheskin templates.
- Design appropriate study
designs for a clients objectives.
- Develop questionnaires,
establish sampling criteria, write tab plans and analyze quantitative data.
- Oversee field progress.
Requirements
- Excellent written and
oral skills
- Undergraduate degree in
statistics, marketing or psychology/sociology preferable
- Minimum of 10 years
experience conducting quantitative research studies in a consumer-based
environment, including hands-on data manipulation
- MS Office Expertise:
proficiency in MS Word, Excel, and PowerPoint
- Advanced SPSS skills
Desirables
- Understanding of
consumer behavior and strategic marketing
- Masters Degree or
equivalent; social science, marketing or business preferable
- Experience in
supply-side market research or similar experience with clients in a research
or service-oriented environment.
To apply please go to the link below, and enter your personal information directly into our database.
https://home.eease.com/recruit/?id=27609
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Hispanic Researcher & Consultant
About
Cheskin
Cheskin (www.cheskin.com)
is a consulting firm that guides innovation through a deep understanding of
people, cultures and change. From a perspective grounded in research, design
and marketing, Cheskin helps global companies identify new markets, develop
new products and services, and enhance brand experience in the US and
internationally.
Cheskins clients range
from technology and finance to consumer goods and professional services.
Established in 1946 and based in
Redwood Shores, CA, the
Company maintains offices in New York and Seattle and consults in over 20
countries.
Senior level full-service
qualitative researcher needed. Responsibilities include:
- writing proposals and
assisting the Business Development team to secure new business
- writing screeners and
discussion guides
- conducting IDIs,
moderating focus groups (in Spanish with native Spanish speakers)
- writing top lines,
reports and overseeing production of video reporting
- presenting findings and
recommendations to client team
Requirements:
- experience moderating
focus groups in a consumer setting in Spanish with native Spanish speakers
- excellent writing and
analytical skills
- minimum 3 years market
research experience
- Ability to travel
domestically and internationally
- Undergraduate degree (or
equivalent experience) in marketing or social science
- Passion for
understanding cultural nuance and developing key cultural insights from
consumer data
- Working knowledge of
quantitative research techniques ideal, but not required
To apply please go to the link below, and enter your personal information directly into our database.
https://home.eease.com/recruit/?id=27335
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Senior Account Executive
An expanding advertising agency outside Washington, DC has an immediate opening for a Senior Account Executive. You will be responsible for day-to-day coordination with the client for advertising and PR campaigns, strategic planning and coordination with Creative and Media. The agency has a great growth potential, and we'd like you to grow with us.
· Bachelor's degree in advertising or other communication related field
· Minimum of 3-4 years of experience in advertising, marketing, public relations or related field
· Excellent written and verbal communication skill
· Understanding of Chinese, Korean, or Vietnamese language and culture
· Excellent client relationship building skill
· Ability to multitask and prioritize
· Strong interpersonal skills and a positive attitude
· Experience with government or healthcare clients, a plus
Send your cover letter and resume to jobs@imsja.com
Visit us at www.imagemediaservices.com
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The primary responsibility of the Manager, Multicultural Initiatives is to develop programs, activities, relationships and processes that will assist individual Councils and the Girl Scout movement in increasing the awareness and valuing multiculturalism by reaching and engaging previously underserved markets of girls and adults. She/he serves as a consultant and technical resource to Councils in targeting, reaching and recruiting and retaining girl members and adult volunteers in designated ethnic, cultural and racial markets.
The Manager, Multicultural Initiatives works to develop and implement marketing and outreach strategies and methodologies to identify, attract, recruit and retain girls and adult volunteers from emerging and/or underserved ethnic markets with strong emphasis within the Hispanic and/or Asian community. She/he initiates relationships, makes public presentations, develops proposals, and seeks every opportunity to expand the visibility and attractiveness of the Girl Scout movement to the assigned ethnic and racial organizations and audiences.
Minimum 3 to 5 years prior
experience working in organizations (e.g., Foundations, community based
organizations, public agencies, etc.) that specifically target, attract and
recruit members of underserved ethnic populations strongly preferred.
Emphasis in the Hispanic and/or Asian community is strongly preferred.
Depending on the ethnic market
being served or targeted, fluency in a language other than English may be
required.
Must have a recent and active professional network within professional organizations, corporations, public agencies, etc. that deal specifically with issues of multiculturalism and diversity.
Must have excellent and
demonstrated platform skills in order to make presentations to diverse
organizations and groups as a way of “selling” the Girl Scout commitment to
multiculturalism. Depending on the audience being addressed, presentations
may be in a language other than English.
Excellent writing skills in order to develop presentations, proposals, etc.
Bachelors Degree in training, marketing or similar field strongly preferred. Extensive and recent experience working in grass roots organizations or corporate environments where targeting and reaching specific ethnic organizations was a primary responsibility may serve as a proxy to the formal education.
Apply online at: www.girlscouts.org/careers
EOE Committed to Diversity
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Career Opportunities with The Kaplan Thaler Group
Always looking for qualified candidates
The Kaplan Thaler Group: Bang is what we do. Nice is how we do it. You make the difference.
The Kaplan Thaler Group, headquartered in New York City and part of the Publicis Groupe, has been ranked by industry publications as one of the fastest-growing advertising agencies and is touted for breakthrough creative and immediate results.
We are always seeking talented individuals with diverse experience and backgrounds in Account Management, Broadcast Production, Print Production, and Office Support.
We offer competitive salaries, excellent benefits, 401(k), gym discounts and a casual, friendly environment. To find out more about the agency and to apply for full time positions, please visit our website at www.kaplanthaler.com.
When submitting your resume please let us know where you saw this posting. You can do this by selecting Source Type “Job Board” and then typing the name in of the Job Board in the open field provided.
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