Founded in 1992 by Michael Gray, G & G Advertising helps clients such as Philip Morris and Census 2000 target the 10 million people of Native American descent. There are over 550+ federally recognized tribes and 200+ individual state recognized tribes in 211 designated market areas from Alaska to Florida and Maine to California. Reservation-based businesses account for $4.4 billion in off-reservation spending for goods and services; the gaming industry is a $4.8 billion dollar industry. G & G Advertising will help target the undercounted population in the US by raising awareness, using Native specific media, of the benefits of participating in Census 2000. Based in Albuquerque, Michael Gray, a Blackfeet and Chippewa-Cree, often consults with companies about advertising copy, logos and images which might potentially offend - the Land-O-Lakes butter package, for example, uses an image of an Indian, though Indians have nothing to do with the product. For more information about the American Indian population, call Michael Gray, President, 505-843-8113, visit www.gng.net.

The National Council of La Raza will hold their 1999 NCLR Annual Conference in Houston, TX from July 24-28 at the George R. Brown Convention Center. The NCLR Annual Conference brings together more than 15,000 community leaders from across the country to focus on issues affecting the nation's thirty million Latinos. Confirmed artists are legendary singer Little Joe y La Familia, Michael Stuart and Ruben Ramos. The Latino Expo USA, which features over 300 exhibits, includes a Job Fair, Housing Fair, and Health Fair. For more information on the NCLR Annual Conference, contact David Chavez, Director of Marketing, at 816-471-4383. To register call 800-311-NCLR.

The Bravo Group: Your Information Source on The Hispanic Market The Bravo Group, established in 1980, is the nation's largest fully integrated Hispanic marketing and communications agency. Under the leadership of Daisy Expósito, President and Chief Creative Officer, Bravo's multidisciplined services include advertising, direct marketing, public relations, research, promotions and event marketing. Clients include AT&T, Bank of America, Best Foods, Blockbuster, Campbell Soup Company, Chevron, Clorox, Empire Blue Cross/Blue Shield, H&R Block, Kraft Foods, Mattel, Merck, Philip Morris USA, Sears, United Airlines, Whitehall-Robbins, the US Army, US Postal Service and the US Bureau of the Census. More than 185 employees - 90% of whom are Hispanic - are located in New York City, Miami and San Francisco offices. The Bravo Group is your source of information on: o US Hispanic Market (population, demographics, psychographics, product usage) o Culture & festivals of different Hispanic communities o Hispanic buying habits and preferences, by category (i.e. retail, banking) o Hispanic media o Fortune 500 companies targeting the Hispanic market o Census 2000 and the US Hispanic market o Hispanic Heritage Month, Sept 15 - Oct 15. Contact Carmen Sepulveda, VP, Dir of Public Relations, 212-614-6214.

As the number of Hispanics, African-Americans and Asians in the United States continues to increase, banking and insurance companies are tapping these fast growing markets for new revenue growth and greater market share. Many financial services organizations are discovering that while these markets represent growth opportunities, successful customer acquisition requires an understanding of cultural factors that may create barriers to the utilization of insurance policies, credit cards, and banking services. To turn market opportunity into revenue reality, financial services companies are turning to Access Worldwide, a single source for multilingual capabilities in customer acquisition, policy service, policy fulfillment, customer retention, and lead generation. Access Worldwide designs and conducts unique market research, inbound and outbound telesales and customer service programs in 15 different languages. The companyís state-of-the-art CTI systems provide enormous flexibility for information companies. Access Worldwide is aggressively leveraging its strengths in multicultural markets to deliver sales, shares and profits for its clients. For more information, call Christopher Purdy, Senior Vice President, Business Development at 800-522-3447, or visit the web site at www.accesscag.com.

With over 50 years experience in the consumer research field, Cheskin Research has logged conversations with hundreds of thousands of ethnically diverse consumers in the US and abroad. We are a leading full-service market research and consulting firm, recognized for contributing to competitive breakthroughs in new product development, branding, positioning, packaging and media. Specializing in the consumer technology and packaged goods industries, where consumer trends change at an alarming rate, Cheskin Research focuses on helping clients gain an intuitive understanding of their customers. In this area we have developed unique culture watching tools used to gain a deeper understanding of the lifestyle choices consumers will make in the next 1-3 years. Our extensive client list includes Pepsi, Microsoft, Hewlett-Packard, Schering-Plough and Frito-Lay among other Fortune 500 companies. Contact Denise Klarquist, Dir. Marketing, 650-596-6228 or visit www.cheskin.com.

The American Advertising Federation announces that the Business Practices Review Committee, which examines multicultural advertising practices and is chaired by Robert Wehling, global marketing officer, Procter & Gamble Company; David Bell, chairman, True North Communications; Samuel Chisholm, chairman and CEO, The Chisholm-Mingo Group, and Raul Alarcón, President of Spanish Broadcasting Systems, will hold its first meeting on July 15th in NYC and its second in Washington DC in August. The AAF Business Practices Review Committee looks at factors influencing advertisers' investments in multicultural advertising, including understanding the size and buying power of the multicultural market; awareness of the media options available to reach this target market; principles and practices that affect targeting and media planning decisions and common values to promote an inclusive business culture. The AAF is responding to long-standing claims of practices that restrict business opportunities for ad agencies and media that target multicultural consumers. Call Heide Gardner, Vice President, National Multicultural Initiatives, 202-898-0089.

Find your source in The Source Book of Multicultural Experts, a convenient, desk reference guide that is an invaluable tool for journalists and marketing executives alike. This handbook of resources, updated for 1999-2000, provides contacts to experts in a wide range of industries, to business leaders who are minorities and women and to reliable sources of information on multicultural marketing and a diverse America. An alphabetical listing helps you find a company or individual you may have heard about. Or search under "Industry Area of Expertise" (ie automotive, banking, high technology, real estate, travel) or by "Business Type" (ad agency, corporation, research firm) or multicultural or lifestyle group (Hispanic, African American, Asian American, Gay & Lesbian among others.) The Source Book of Multicultural Experts is sponsored by The Chisholm-Mingo Group, International Channel, Kang & Lee Advertising, KSCI-TV, Language Line Services, López Negrete Communications, New America Strategies Group and Prime Access, Inc. Call 212-242-3351.

Chelsea Inn, at 46 West 17th Street just west of Fifth Avenue, is in the heart of New Yorkers' New York. Nestled in two renovated 19th century townhouses, Chelsea Inn has 25 rooms: suites with a private bath and single and double rooms with private or shared baths. All rooms include kitchen facilities with a hotplate, coffee maker and refrigerator. Special summer rates, effective July 1-Aug 1, 1999, are $89/night for double occupancy on weeknights and $109/night on weekends. Featured in the travel guidebook, "New York's 50 Best Wonderful Little Hotels," Chelsea Inn attracts many international guests with its European pension ambience; 60% of the guests are from outside the U.S. Chelsea Inn is in a perfect location for tourists, suburbanites in town for the evening, business travelers, or Javitz Center convention and Toy Fair attendees. High season rates, through December. range from $119-$199/night (plus taxes.) Call Alina Skowera, 212-645-8989 or visit www.chelseainn.com.

The nonprofit International Immigrants Foundation, a 501c3 organization founded 26 years ago by Edward Juarez-Pagliocco, is a United Nations non-governmental organization with economic and social council status. Since 1973, the IIF has been providing orientation and direct immigration, naturalization and settlement counseling to immigrants from all cultures, race, religion and social status. The annual summer International Cultures Celebration, which includes the International Cultures Expo/Fest, the Passport to the World series, and the International Cultures Parade on Sept 20 in NYC, was established by the IIF in the 1980's to promote positive intercultural relations. IIF has been the leader in the fight for legalization of undocumented immigrants who entered the US prior to September 30, 1996 as coordinator of a Legalization Petition Drive, now signed by 250,000 individuals. Contact Edward Juarez-Pagliocco, Chairman, 212-302-2222.

For advertising that gets to the heart of the consumer without missing a beat. Contact Samuel J. Chisholm, President. The Chisholm-Mingo Group Inc. 228 East 45th Street, New York, NY 10017 Phone: 212-697-4515 Fax: 212-661-7729.

Kang & Lee Advertising, the largest full-service marketing communications company focused on linking corporate America to the Asian-American and diversified marketplace, has added full service capabilities to reach the Russian and Polish communities in the U.S. Kang & Lee's new Diversified Markets Group will develop Russian and Polish advertising for clients including AT&T and the U.S. Census. The Russian-speaking population of the US., more than one million concentrated in 6 markets, grew 254% since 1990. The Polish-speaking population of the US, 900,000 primarily in Chicago, NYC, Bergen-Passaic, Newark and Hartford, CT, grew 180% since 1990. Kang & Lee, with offices in NY and LA, has long been a leader in helping clients Ÿ including AT&T, Oxford Health Plans, Bank of America, Sears, Roebuck & Co, Seagram Americas, Prudential and others Ÿ expertly and effectively reach these crucial markets. Contact Saul Gitlin VP, Strategic Mktg Svcs, 212-889 4509 x114.

KSCI-TV, founded in 1976, is the preeminent Asian language TV station in the US, providing news, sports, dramas and entertainment in 14 languages including Korean, Mandarin, Cantonese, Japanese, Vietnamese and Tagalog. The station delivers upscale Asian families for advertisers such as AT&T, Colgate-Palmolive, Toyota, McDonald's, Metropolitan Life and Disneyland. The station's numerous community awards, including the Organization of Chinese Americans' Image Award and the Korean American Coalition's Community Service Award, shows its commitment to viewers. KSCI-TV was the first Asian-language station in LA to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Call Fernando Acosta, V.P., Sales & Marketing, 310-442-2724.

The Latino EXPO & Business Conference presents a unique combination of a one day consumer EXPO attracting tens of thousands of consumers and a one day business conference. The Latino EXPO on Sunday, October 24, will educate, enrich and enhance the lives of Latinos 18 years and up through Seminars and Product/Service demos in the areas of Health, Education and Finance. NYC Commissioner of Consumer Affairs, Jules Polonetsky will host the Entrepreneurial Forum. Bronx Borough President Fernando Ferrer and Congresswoman Nydia Velazquez are Honorary Chairpersons. La Mega Radio's DJs, Actor Edward James Olmos, Emmy Award Newscaster Jorge Ramos, and Hall of Fame Baseball Star Orlando Sepeda will participate. To be a corporate sponsor or an exhibitor contact Julie Frank at 212-631-7547. On Monday October 25, at The Business Conference, top marketers will present information on successful campaigns and insights on improving targeting efforts to Latinos. For more information contact Jamie Israel at 212-661-3500 ext. 3044.