Under the umbrella of www.employment-opps.com, two new recruitment websites match potential employers with those forgotten heroes, information technology professionals and administrative assistants, who keep companies running smoothly. By creating niche sites dedicated to just these positions, that are often the hardest--yet most crucial--to fill, the sifting and winnowing process is already done. At www.infotechwiz.com, employers can post jobs for information technology professionals. At www.admin-assistant.com, employers can post jobs for administrative and executive assistants. Monica Rodis is the founder of the parent company, Interperm Consulting, Ltd, a boutique placement firm specializing in information technology and administrative and executive assistants in the New York Metropolitan area. She launched Employment-opps.com last September because she believes that the Internet is the future of the recruiting business. Contact Monica Rodis, 212-681-0828, monica@employment-opps.com.

Chaitime, Inc., an internet media company has just launched its online network chaitime.com site targeting South Asians. Chaitime.com will provide a central place on the Internet where South Asians world-wide (from Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka) can communicate freely, share ideas, meet people, obtain and exchange information, and find goods and services. Chaitime.com's strong focus on developing creative interactive user content, incentives and promotions for members and desire to build powerful bonds within the global South Asian community, gives the company a clear competitive advantage in attracting and maintaining consumer attention. Chaitime. com will provide a lucrative and highly valuable opportunity for corporate partners to precisely target and penetrate the large and affluent demographic group of expatriate South Asians. Chaitime takes its name from the drink of choice of South Asians, chai, which is tea with spices and milk. Tea time is a natural gathering place as is the website. Founder Ms. Grover was recently featured in the Wall St. Journal. Contact Bhana Grover, 215-988-1855, bgrover@chaitime.com.

The Orbis Broadcast Group, the nation's leading producer of health and medical television programming targeting consumers and health professionals, has recently seen a marked increase in the use of Spanish language video news releases (VNR) and satellite media tours (SMT) to communicate vital health information to the growing Hispanic population in the United States. Responding to the increased demand for healthcare information in Spanish, the Orbis Broadcast Group has expanded its Hispanic market broadcast capabilities to include distribution to independent Spanish stations across the country, particularly working with Univision and Telemundo. "We are helping major healthcare associations and pharmaceutical companies communicate with millions of Spanish speaking viewers about heart disease, diabetes, breast cancer, asthma, AIDS, pediatric care and women's health issues," said Tierney Kennedy, Orbis Director of Broadcast News Publicity. The Orbis Broadcast Group, with offices in Chicago, New York and Atlanta, also produces public service announcements and patient and professional education programs. Contact Louis V. Cafiero, Senior Vice President, 212-661-9722.

Pharmaceutical market research with multicultural groups is one of the unique areas of expertise for Access Worldwide's Cultural Access Group. This leading pharmaceutical and multicultural marketing services company has conducted many market research studies focused on issues of interest to pharmaceutical companies, healthcare organizations and insurance companies with Hispanics, African Americans and Asians. These studies have included both prescription and OTC medicines. Other studies have been conducted with physicians and health care professionals to understand and address the particular needs of these growing market segments. These studies have helped pharmaceutical companies, healthcare providers, government agencies and non-profits develop in-culture patient communications programs, patient education and compliance programs, physician education programs, and managed care outreach programs. Access Worldwide's pharmaceutical and multicultural marketing services include market research and communications planning; multilingual patient information, education and communications services (15 languages); database geo-segmentation for Hispanics, African Americans and Asians; and targeted programs for managed care providers, physicians and pharmacists. Call Isabel Valdés, President, Access Worldwide Cultural Access Group, 800-671-9525, or visit the web site at www.accesscag.com.

Patti Kelly, artist and founder of Kelly Glass Studio and Gallery in NYC, has been committed to the design, fabrication and restoration of stained glass for 22 years. Her expertise in restoration in churches, synagogues, residences and commercial properties is shown in projects including the Baltimore Railroad Station, St. Mary's Star of the Sea, St. Agnus, The Mayrose Building and privately owned Tiffany Muse Window. Business improvement zones are turning to Kelly Glass Studio for help in restoring and beautifying up-and-coming neighborhoods. Homeowners might bring in a mysterious box of glass pieces and find that they are panels of an 18th century door that can be restored to their original glory and put to use. Architects and interior designers have hired Kelly Glass Studio to create windows, skylights and room divider screens, increasing natural light and bringing the warm beauty of stained glass to a home. Patti shares her passion for stained glass with students in her beginning and advanced level classes in stained glass design. Contact Patti Kelly, 212-677-9480.

The American Advertising Federation (AAF) has been working to increase the participation of people of color in advertising and to empower the industry to capitalize on diversity since 1989. Its educational non-profit affiliate, the AAF Foundation, has recently expanded programming to include AAF's Most Promising Minority Students Program - a national industry hiring initiative that has presented the industry with 175 qualified minority college graduates since its 1996 debut. Now in its 3rd year, the program¹s two-day agenda, co-sponsored by Advertising Age, Procter & Gamble, Nielsen Media Research and others, included the third annual Building Bridges for our Future awards luncheon held February 22, 1999 at the Waldorf Astoria in NYC. An Executive Roundtable on Diversity immediately followed the luncheon. Other initiatives of the Foundation¹s Advisory Committee on Cultural Diversity include the July 1998 Congressional Summit on Diversity in Washington, DC and forthcoming conferences that will bring together the CEOs of entire industries with heads of minority-owned agencies and media companies. Call Heide Gardner, Vice President, National Multicultural Initiatives, 202-898-0089.

Strategy Research Corporation announces the fifth annual Latin American Market Planning Seminar, to be held April 22, 1999 at the Miami Airport Hilton. During this full-day event, new consumer buying power figures from SRC's 1999 Latin American Market Report will be released. The registration price ($675 before 4/22, $750 at the door) includes a copy of the Report. As we enter the 21st Century, marketing professionals will face greater challenges in the global marketplace. The Latin American Market Planning Seminar is the only seminar that provides the right combination of expertise, data and insight on the region to help marketers, strategic planners and researchers succeed. Dr. Allen Hammond, strategic director of the World Resources Institute and author of "Which World? Scenarios for the 21st Century" will be the keynote speaker. Last year's program attracted over 300 participants. Sponsors of the 1999 LAMPS include CBS Telenoticias, America Economia, Charney Palacios & Co., Market Facts, Western Multicultural Group, Premier Maldonado & Associates, Latin Trade and PR Newswire International. Contact Johanna Strouss, Director of Marketing, 305-649-5400, jstrouss@marketfacts.com, www.strategyresearch.com.

For advertising that gets to the heart of the consumer without missing a beat. Contact Samuel J. Chisholm, President. The Chisholm-Mingo Group Inc. 228 East 45th Street, New York, NY 10017 Phone: 212-697-4515 Fax: 212-661-7729

The 3rd Annual Hispanic Marketing Midwest Conference, to be held May 18, at the Minneapolis Hilton and Towers, is designed to inform and assist the business community in the area to reach the soon-to-be largest ethnic market in the United States. The conference is produced by Twin Cities-based Aguilar Productions in cooperation with the Saint Paul Area Chamber of Commerce and the Greater Minneapolis Chamber of Commerce with major sponsorship from the Star Tribune. The full day conference will feature experts from the world of Hispanic advertising, marketing and research who will provide powerful information to help reach this growing segment of the U.S. Consumer market, a group that will spend $350 billion in 1999. Speakers include: Felipe Korzenny, President, Hispanic & Asian Marketing Communication Research; Ramon Pineda, President, Caballero Spanish Media; Ricardo Vallejos, President, International and Ethnic Communications and Christy Haubegger, President and Publisher, Latina Magazine. Aguilar Productions custom-designs and produces marketing seminars, conferences, workshops and special events focusing on the U.S. Ethnic markets. Registration for the conference is $375. Call Rick Aguilar, President, 651-665-0633.

Aerobics at Work, a corporate fitness company founded by Mary Conway, now offers WORK FREE/WORK LOOSE TM, a seated workshop designed for the gym phobic, inactive or anyone who dislikes the idea of "fitness." People who are completely out of shape need to simply get physical, then fitness can follow. Based on the philosophy that if you don't move now, later in life you won't be able to move, this innovative program gives students the tools they need to work on range of motion in the joints, awaken sleeping muscle groups, stretch and relieve tension in the body... without leaving them in the dust. Corporations provide a conference room or similar space, employees wear regular clothes for their workout. Conway, an expert in corporate fitness, has provided a variety of classes, including T'ai-Chi, Boxaerobices, Introductory Golf and Yoga At Your Desk, to employers such as NYC Dept of Health, J. Walter Thompson, Joseph E. Seagram & Sons, Times Mirror, Ziff Davis, USA Networks And GHI. Contact Mary Conway, 212 929 5108.

Affirmative action in America will be a focus of the UNITY `99 convention hosted by a strategic alliance of four journalists associations. UNITY: Journalists of Color, Inc., is a coalition of the four national minority journalism associations working to inspire and motivate the nation's media companies to fully embrace diversity. Its mission is to advance the growth and leadership of people of color in the global news industry. The National Association of Hispanic Journalists (NAHJ,) the National Association of Black Journalists (NABJ,) the Asian American Journalists Association (AAJA) and The Native American Journalists Association (NAJA) will bring their members together this summer at the coalition's second joint convention, July 7-11, 1999, at the Seattle King County Convention Center. The alliance recently passed a resolution calling for a "dual strategy" for the convention that explores how the media cover affirmative action and practices it in newsrooms, as well as creating opportunities for convention-goers to experience cultural enrichment and understanding. UNITY `99 is expected to draw thousands of journalists to Seattle. The first convention, held in Atlanta in 1994, attracted more than 6,000 print and broadcast journalists, media executives, news industry leaders, recruiters, educators and students. For information contact, Ms. Walt Swanston, Executive Director, UNITY '99, 703-841-9099, E- mail: Unity1999@aol.com.

KSCI-TV, founded in 1976, is the preeminent Asian language TV station in the US, providing news, sports, dramas and entertainment in 14 languages including Korean, Mandarin, Cantonese, Japanese, Vietnamese and Tagalog. The station delivers upscale Asian families for advertisers such as AT&T, Colgate- Palmolive, Toyota, McDonald's, Metropolitan Life and Disneyland. The station's numerous community awards, including the Organization of Chinese Americans' Image Award and the Korean American Coalition's Community Service Award, shows its commitment to viewers. KSCI-TV was the first Asian-language station in LA to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Call Jon Yasuda, President/COO, 310-893-2311.