¡Exito! (Success) newspaper, the Hispanic publication of the Chicago Tribune, will present the "United Americas Marketing Symposium: Reach the Hispanic Market with Success," a day-long conference featuring presentations by leaders in Hispanic advertising, marketing, and research. The November 11 event will educate and inform advertisers, advertising agencies, and corporations on the growing U.S. Hispanic market. Topics to be presented include Hispanic Market Analysis; Event Marketing and Community Relations; Latinos Online; Purchasing Habits of the Hispanic Community; Recruiting Hispanic Professionals as well as successful Hispanic marketing case studies presented by Francis Ryan, VP, Public Relations, Banco Popular and Ana Iglesia, Latin America Manager, American Airlines. Other speakers include Monica Gadsby, Sr VP, Dir of Hispanic Media, Starcom/Leo Burnett; Hernand Gonzalez, VP, Marketing, Cardenas Fernandez & Associates; Robert Espiritu, Dir of Marketing , QuePasa.com; Marlene Garcia, Partner/EVP, La Agencia de Orci & Asociados; Linda Swanger, Sr. Manager of Corporate Development & Client Services, Market Development, Inc. and Georgre Herrera, President/CEO, US. Hispanic Chamber of Commerce. ¡Exito! is the premier source of news and information for Chicago's Hispanic community. Admission cost is $349. Call 312-654-3035.

The Association of Asian American Advertising Agencies (aka A5) has been established with a mission to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the community and further the professionalism of the industry. Membership in the organization is open to Asian American advertising agencies as well as agency strategic partners including ethnic media, research firms, corporations and other interested parties. Eliot Kang, President and CEO of Kang & Lee Advertising is president of the association. Other officers and board members include Wei-Tai Kwok, President, Dae Advertising; Joseph Lam, President, L3 Advertising Inc.; Zan Ng, President, Admerasia; Shelley Yamane, Vice President, Strategic Services, Muse Cordero Chen & Partners; Greg Macabenta, President, Minority Media Services and Julia Huang, President, Intertrend. The Asian American market of 10.8 million is growing faster than any other group in the United States and has the highest average household income and level of education as compared to all other consumers. For a membership application or more information call, 212-242-331.

The increase in multicultural Internet consumers is transforming the look and feel of traditional websites. Hispanics, Asians and African-Americans are capitalizing on the information revolution and creating a demand for in-culture and in-language websites. The lower cost of computers continues to contribute to the Internet's broadening web. Companies are working to gather targeted and personalized information on the preferences of multicultural consumers. A study conducted by Cultural Access Group shows that the primary avenue for Internet usage by all ethnic groups is at work or at school. Computer usage and Internet access is on the rise among Hispanic families with children, more so than among couples with no children. Cultural Access Group is assisting clients with understanding and following these trends. Our Fall 1999 Culture Markets Report will focus on Hispanic Internet users. For more information, call Jennifer Lynch, Director of Marketing and Sales, 650-965-3859.

Nationwide, only a handful of Hispanic publications have reached this milestone, even fewer under the same ownership that founded them. Rogelio Noriega started El Mexica in 1974 with a simple mission: to provide Spanish-dominant Hispanics with an informative, educational and entertaining news source they would come back to week after week. To celebrate its 25th anniversary, El Mexica will publish a special commemorative edition on Dec 16, 1999 with a minimum circulation of 100,000 (approximately 65,000 will be home delivered.) Perhaps because of the obvious name association, or because Noriega is the only local publisher who shares a common heritage with 90% of Houston's Hispanics, it's no surprise that El Mexica has such a strong connection with its readers. A true success story, in 1983 El Mexica became the first Hispanic weekly in the U.S. to own and operate its own publishing plant; something it accomplished strictly on its strength and dominance in the local market. Advertisers in the special anniversary issue will find a responsive readership with compelling demographics. For more information contact Jaime Luynes Noriega, 713-674-5501, elmexica@pdq.net.

American Lawyer Media, Inc, (ALM) a leading integrated media company focused on professional markets, has formed a Diversity Publishing Group, a new unit designed to create and support joint publishing and information ventures with associations, professional organizations and other entities which advocate and support diversity efforts within the legal and business community. Edna M. Messick has been named to head the group, whose first partner will be the Minority Corporate Counsel Association (MCCA). ALM and MCCA will jointly publish and distribute the quarterly magazine Diversity and the Bar to association members and subscribers of ALM's Corporate Counsel magazine. The Diversity Publishing Group will also publish the Minority Law Journal's annual National Directory of Minority Attorneys. MCCA is a professional, non-profit organization dedicated to serving minority corporate attorneys and corporate law departments. ALM owns and publishes 22 national and regional magazines and newspapers, including The American Lawyer, The National Law Journal and The Daily Deal; publishes books and newsletters and produces legal trade shows and conferences. Contact Edna M. Messick, 212-545-6008, emessick@amlaw.com.

The Bravo Group, established in 1980, is the nation's largest fully integrated Hispanic marketing and communications agency. Under the leadership of Daisy Expósito, President and Chief Creative Officer, Bravo's multidisciplined services include advertising, direct marketing, public relations, research, promotions and event marketing. Clients include AT&T, Best Foods, Blockbuster, Campbell Soup Company, Chevron, Empire Blue Cross/Blue Shield, H&R Block, Kraft Foods, Mattel, Merck, Philip Morris USA, Sears, United Airlines, Whitehall-Robbins, the US Army, US Postal Service and the US Bureau of the Census. More than 185 employees -- 90% of whom are Hispanic -- are located in New York City, Miami and San Francisco offices. The Bravo Group is your source of information on: EUR US Hispanic Market (population, demographics, psychographics, product usage) EUR Culture & festivals of different Hispanic communities EUR Hispanic buying habits and preferences, by category (i.e. retail, banking) EUR Hispanic media Fortune 500 companies targeting the Hispanic market EUR Census 2000 and the US Hispanic market EUR Hispanic Heritage Month, Sept 15 - Oct 15. Contact Carmen Sepulveda, VP, Dir of Public Relations, 212-614-6214.

Since 1983, ISA has been one of the most recognized firms for multilingual marketing research in the U.S.A and worldwide. Located in Los Angeles, ISA operates 254 telephone stations and collects quantitative research in 61 different languages. (24 hours a day for local/national/international calling.) Qualitative Insights, an ISA company, handles all focus groups, qualitative research and outside field functions. Over 16 years ago, Michael Halberstam, President of ISA, recognized the tremendous growth within minority, multilingual and cultural markets. Since that time, the ISA team has been continuously refining and developing the research techniques and staff to conduct research with these emerging populations. Years of experience with multicultural groups and in the market research industry in general, has taught ISA the nuances involved in collecting opinions and penetrating these diverse and important markets. In addition to data collection, ISA's team of experts provides questionnaire design and analysis, translations and data processing. Contact Michael Halberstam, 818-989-1044.

What strategies and tools are top financial organizations using to develop profitable relationships with consumers in growing Asian, Hispanic and African-American communities? Attend this year's conference to find out about the latest developments in this growing market. Created by the Institute for International Research, this program brings together top marketers from banks, investment firms, insurance companies and other financial services organizations. A distinguished faculty of speakers will discuss issues such as: identifying new areas of opportunity, developing culturally sensitive communications, refining direct marketing techniques, evaluating requirements for customer service integration and directing online initiatives. Speakers from Allstate, Chase Manhattan, Metlife, Harris Bank, Charles Schwab, and Bank of America.

For multicultural marketing executives, the Internet could very well be the last frontier. Consumers are hungry for culture-specific information and products. IIR's newest conference, Multicultural Marketing Online will address the challenges inherent in setting up a presence and conducting effective marketing online to Hispanic, African American and Asian consumers. Speakers include Peter Blacker, StarMedia Network; John Jay Steere, Cyverasia, Inc.; Mary Ann Klimas, Fannie Mae Foundation; Howard Dade, Charles Schwab Int'l and Beverly Greene, Netnoir. Attendees will learn from the experts how to build online communities, select content for a multicultural website, employ culturally sensitive advertising and capitalize on shifting online demographics.
Both conferences will be co-chaired by Multicultural Marketing Resources, Inc. All attendees will receive a free six-month subscription to this newsletter. Conference fee: $1,495 for each conference. For more information call IIR at 212-661-3500 ext 3044.

KSCI-TV, founded in 1976, is the preeminent Asian language TV station in the US, providing news, sports, dramas and entertainment in 14 languages including Korean, Mandarin, Cantonese, Japanese, Vietnamese and Tagalog. The station delivers upscale Asian families for advertisers such as AT&T, Colgate-Palmolive, Toyota, McDonald's, Metropolitan Life and Disneyland. The station's numerous community awards, including the Organization of Chinese Americans' Image Award and the Korean American Coalition's Community Service Award, shows its commitment to viewers. KSCI-TV was the first Asian-language station in LA to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Call Fernando Acosta, V.P., Sales & Marketing, 310-442-2724.

The American Advertising Federation Foundation, in partnership with Advertising Age, will present the 4th annual AAF's Most Promising Minority Students Program on February 24-25, 2000 at the Waldorf-Astoria in NYC. The two day program is the ad industry's premier initiative and has presented the industry with over 200 qualified minority college students since its 1996 debut. Students and their faculty advisers are flown to New York and provided accommodations as guests of sponsors. Events include the gala Building Bridges for our Future luncheon salute to 25 finalists from colleges and universities across America. The objectives are to provide interview opportunities for talented minority advertising and marketing students, to build national awareness of the importance of cultural diversity and multicultural advertising, and to facilitate the exchange of ideas between promising students and industry leaders. Sponsorship opportunities, which include luncheon tables, and begin at $2,500 are available. Call Heide Gardner, VP, Diversity & Strategic Programs, 202-898-0089.

Diversity and Multiculturalism are buzzwords you will hear more often as we enter the next millennium. Many advertisers have already recognized the importance of targeting diverse segments of the population. As we approach the year 2000 and beyond, it will be increasingly more important to reach this ethnic marketplace. International Channel Networks already reaches more than 8 million viewers from more than 20 language groups. International Channel Networks' programming targets this nation's rapidly growing Asian and Latino populations, as well as reaching Middle Eastern and European groups. The cable television channels offered by International Channel Networks include global news, sports and entertainment - channels ethnic groups throughout the United States turn to for programming in their native tongue and from their homelands. International Channel -- the only ad-supported nationwide cable television channel offering 24-hour ethnic programming is among those services. International Channel Networks is your link to ethnic consumers nationwide. Call Paul Singman, VP Advertising Sales, 212-527-9917 X204.