The Greater Phoenix Convention & Visitors Bureau will host a Multicultural Tourism Summit, Sept 24-26, 1998 at the Pointe Hilton Resort at Squaw Peak, Phoenix. Designed for a broad audience, including Arizona's hospitality industry, government representatives and travel industry leaders, the conference will utilize keynote speakers, general sessions, panel discussions, cultural entertainment and a cultural trails tour to focus participants on Arizona's potential to attract the multi-billion dollar ethnic convention and leisure travel markets. Focusing on the African American, Asian, Hispanic and Native American markets, the summit will feature experts on the economic impact of multicultural tourism, cultural awareness and marketing to the ethnic consumer. One in four residents of Phoenix is from an emerging ethnic group. The CVB's Multi-Cultural Affairs Department was created to bring a greater awareness of this richly diverse cultural heritage to both visitors and residents alike. Call Karen Mulzac-Frye, Director, Multi-Cultural Affairs, 602-452-6230.

Asian Americans have the fastest population growth of any group in the U.S., the highest average household income, and the highest level of education, making this market, comprised of 10 million people, an important consumer group for marketers to reach. Kang & Lee Advertising, Inc, the largest full-service marketing communications company solely focused on linking corporate America to the Asian-American marketplace, has long been a leader in helping clients - including AT&T, Oxford Health Plans, Bank of America, Sears, Roebuck & Co, Seagram Americas and others - expertly and effectively reach this crucial market. (More Asian American market statistics are available at their quadrilingual web site, www.kanglee.com or www.Asianmarketinfo.com.) Kang & Lee Advertising Inc., established in 1985, has capitalized billings of $80 million and offices in NY and LA. Contact Saul Gitlin, Dir of Strategic Mktg Svcs, 212-889-4509 ext 114, saul_gitlin@kanglee.com.

The Nelson A. Rockefeller Center for Latin American Art, set to open at the San Antonio Museum of Art in October, is expected to become the nation's premier center for the study and appreciation of Latin American art and culture. Featured will be pre-Columbian art, folk art, Spanish Colonial/Republican art and modern/contemporary art housed in a new wing named in acknowledgment of Rockefeller's significant capital contributions, the 2500 folk art objects donated from his collection in 1985 as well as his efforts to gain recognition for Latin American culture in the US. The Center joins a long list of multicultural attractions that the city promotes in its "Puro San Antonio" marketing campaign, aimed at both the general consumer market and the Hispanic traveler. Other such attractions/events include the Latino Laugh Festival, Fiesta San Antonio, Las Posadas, Tejano Music Awards, Diez y Seis and Cinco de Mayo celebrations as well as a bilingual mariachi mass held each Sunday at the Mission San Jose. Contact Daphne Shepard, Public Information Officer, San Antonio CVB, 210-207-6700, DaphneS@sanantoniocvb.com.

The Institute for International Research's next multicultural conference will focus on a topic that is garnering much interest, "Marketing Financial Services to Multicultural Markets." A distinguished conference faculty includes representatives from Charles Scwhab, Chase, American Family Insurance, American Express Financial Advisors, John Hancock, MetLife and, as keynoter, Barbara Jack, Young & Rubicam. Sessions will cover Wall Street's Efforts to Reach Black Americans, Marketing to Net Savvy Latino Investors and Creating Corporate Recognition in the Asian American Market. The conference is moderated by Multicultural Marketing Resources, Inc and Erlich Transcultural Consultants. All attendees receive a free copy of The Source Book of Multicultural Experts. Call Anna Sauerbier, IIR, 212-661-3500 ext 3111.

Choice Abstract Corp. opened its doors on March 28th, 1994 with a staff of one. David Gorenstein has since created a prosperous growing title insurance agency writing title policies through three major national underwriters: First American Title Insurance company of New York, Commonwealth Land Title Insurance Company and Stewart Title Insurance Company. But it's the diverse, service-oriented staff - Carol Riecke, Melanie Sola, Charles Cedeno, Paul Palizzotto, Michael Candelaria, Bess Schear, Neil Sutchen, Scott Gorenstein and Amy Capo-Gorenstein - that guide the success of Choice Abstract. We furnish our clients with account representatives (not salespeople) who oversee the production of each file to ensure speed, efficiency and accuracy. Our staff has more than 75 years of combined experience in providing the real estate community with the legal expertise, top rated service and the personal touch necessary to satisfy our clients' real estate/title needs. Visit our website at www.choiceabstract. com. Call David Gorenstein, President, 212-391-0800.

Black Meetings & Tourism is the premier full-color, monthly trade publication that services the $35 billion-plus African-American convention and leisure travel market. BM&T's circulation of 25,000 with a 3x pass along rate reaches virtually every African-American organization that holds national and regional conventions, conclaves, retreats and conferences with its advertising and editorial message. Additionally, BM&T is also read by a large audience of corporate meeting planners, travel agents, tour operators, travel managers, reunion planners, incentive managers and other industry professionals who are involved in booking group and/or individual travel. Informative travel guides, how-to articles, profiles of suppliers and vendors, features on convention centers, hotel and resort properties, pertinent news on travel trends, and a calendar of events serve as a resource guide for industry professionals. Call Solomon J. Herbert, Publisher, 818-709-0646, BMandTMag@aol.com.

Vanguard Communications, a full service public relations and marketing communications agency with special expertise in multicultural markets, announces the launch of a new division, Vanguard Advertising and the appointment of Ellen Gutierrez as director. Founded in 1994, Vanguard Communications has built a reputation as a single source for client companies targeting Hispanic, African American, Asian and other diverse audiences in the United States. By establishing Vanguard Advertising, the company formally underscores the advertising services it has already provided for clients such as The Gillette Company and Tropicana North America (Dole 100% Juice,) Summit Bank and Islander Imports LLC. Esther Novak, president and founder of Vanguard Communications, said, "Now our strategic marketing and media planning and buying services are complemented with creative and production capabilities making us better positioned to be a full marketing partner." Ellen Gutierrez, who joins Vanguard from FOVA Advertising, (the Hispanic advertising division of Grey Advertising,) will spearhead Vanguard's new advertising division. As director of advertising and vice president of client services she will oversee all client account activity and manage company operations. Call Esther Novak, President, 212-626-6751, esnovak@aol.com.

López Negrete Communications, Inc has, once again, been selected as the Hispanic advertising agency of record by NationsBank, a López Negrete client since 1993. López Negrete is a leading full-service Hispanic ad agency, headquartered in Houston, TX whose client roster also includes Wal-Mart, Humana, Goya Foods, Texas Lottery and Fiesta Mart among others. López Negrete was re-selected as a result of a review following the merger of NationsBank with Barnett Bank last year. The agency will continue its work for NationsBank branding campaigns as well as for those bank products that have particular relevance to the Hispanic customer. López Negrete also announces the opening of a Miami office and the appointment of Marta M. Noa as Director of Account Services for the agency and manager of the Miami office. "Miami is not just an exciting Hispanic market, it is an exciting advertising market," said agency president Alex López Negrete. "Our presence in this market is a logical next step in keeping with our growth strategy and our mission of providing our clients exceptional service." Contact Alex López Negrete, President, 713-877-8777.

For advertising that gets to the heart of the consumer without missing a beat. Contact Samuel J. Chisholm, President. The Chisholm-Mingo Group Inc. 228 East 45th Street, New York, NY 10017 Phone: 212-697-4515 Fax: 212-661-7729

Need An Expert? Find An Expert! in The Source Book of Multicultural Experts. Coming late July Œ98, The Source Book of Multicultural Experts, a convenient, desktop reference guide, will be an invaluable tool for journalists and marketing executives alike. This handbook of resources provides contacts to experts in a wide range of industries, to business leaders who are minorities and women and to reliable sources of information on multicultural marketing and a diverse America. An alphabetical listing and index helps you find a company or individual you may have heard about and wish to locate. Or search under "Industry Area of Expertise" (ie automotive, banking, high technology, real estate, travel) or by "Business Type" (ad agency, corporation, entrepreneur, educational institution, organization, etc) or multicultural or lifestyle group (Hispanic, African American, Asian American, other.) To get your copy, call Lisa Skriloff, President, Multicultural Marketing Resources, Inc., 212 -242-3351, email: Infobrokr1@aol.com.

Diversity: It's the belief that everyone benefits from an inclusive educational system that attracts‹and keeps‹the greatest talents in the land. And it's a commitment to the idea that UW-Madison cannot reach its full potential unless all alumni, of all ages, and from all walks of life, participate in the enhancement of campus life. Now, there are many new ways for alumni to reconnect with the university. The African American; Hispanic-Latino; American Indian; Gay, Lesbian, Bisexual; Cabinet 99 Women's Initiative, and International Alumni networks have come together to serve the common goals of UW-Madison. They work to encourage a respect for diversity on campus while supporting some of UW-Madison's most promising students. Call Russell Betts, Diversity Program Coordinator, 888-WIS-ALUM.

Strategic Research Institute & True North Communications present the Fifth Annual Ethnic Marketing Event on Sept 22,23 and 24, 1998, at the University of Chicago Downtown Center. Henry G. Cisneros, Univision and Stedman Graham, Stedman Graham & Partners are the keynote speakers and Program Chair is Alfred L. Schreiber, Stedman Graham & Partners. Over 40 experts from The Miller Brewing Company, McDonald's, Campbell Soup Company, Clairol Inc., Kraft Foods Inc., Nike, Metlife, Citibank, Bristol-Myers Squibb, Hoechst Marion Roussel, Sara Lee Hosiery, Northwest Airlines, Kaiser Permanente, Home Savings Bank, The University of Chicago Hospitals and other leading advertising, research, public relations agencies will offer key insights. Call Ms. Rupa Ranganathan, Strategic Research Institute, 212-302-1800 x 252.