Gotta minute? Then you have just enough time to learn something about entrepreneurship, relationships, AIDS, financial planning, domestic violence, cooking, stress reduction and much more from Jennifer Keitt, television producer, writer and broadcaster. For 60 seconds each weekday, "The Today's Black Woman Radio Show with Jennifer Keitt," airs on WHQT in Miami, WVAZ in Chicago, WMXD in Detroit, WBLK in Buffalo and WLSY in Louisville, Kentucky. Some shows become segments in a series on topics of great interest to today's aware, young Black women. The show's print companion, The Today's Black Woman Newsletter, with a growing readership of over 30,000, is a free publication distributed through businesses and bookstores. Jennifer Keitt, and her husband Tony, a radio executive, started TJ Communications to produce the show. Contact Jennifer Keitt, 954-341-7964 or via their website at http://jkbw.com.

Erlich Transcultural Consultants (ETC), a full-service marketing and consumer research firm specializing in multiethnic and multilingual research and consulting, provides the full spectrum of research studies. This research includes an unusually broad range of in-language, culturally-sensitive qualitative and quantitative research studies. ETC has implemented strategic research projects involving the Hispanic, Asian (Chinese, Korean, Filipino, Japanese, and Vietnamese), and U.S. General Market populations. ETC's insights have resulted in record-breaking sales and award-winning advertising campaigns. Erlich Transcultural Consultants' experience spans a wide range of consumer and business-to-business categories in the U.S. and abroad, including project assignments for a number of Fortune 500 companies and leading government institutions. ETC also provides custom-tailored cultural competency training. Contact Andrew Erlich, Ph.D. or Joan Lawton, 818-226-1333. Email etcethnic@aol.com.

The most comprehensive website about the Asian-American market has been launched by Kang & Lee Advertising Inc. Key demographics are now online for the Asian-American market as a whole as well as the 6 subsegments that comprise 89% of the Asian-American market: Chinese, Filipino, Asian Indian, Japanese, Korean-and Vietnamese-Americans. Consumers in this market have the fastest population growth of any group in the U.S., the highest average household income and the highest level of education. This, combined with their high degree of isolation from English language media, make Asian-Americans ideal distinct targets for marketers. That's why companies including AT&T, Oxford Health, Sears, Seagram Americas, and Bank of America turn to Kang & Lee Advertising, Inc., the largest full-service marketing communications company solely focused on linking corporate America to the Asian-American marketplace. Examples of Kang & Lee's creative work are showcased on the site. Read all about it in English or switch to Chinese, Korean or Japanese at the click of an icon, from any computer - no special fonts required. Contact Saul Gitlin, Director of Strategic Marketing Services, 212 889-4509 x114.

Prime Access, an advertising and direct marketing agency, specializes in helping clients, such as Merck & Co. and American Express, reach three important urban markets: African-American, gay/lesbian and Hispanic consumers. This is accomplished not only by producing great advertising but by managing the relationships their clients hold with these communities. Relationship management requires a thorough knowledge of the consumer, the consumer's mindset and decision-making process. One of Prime Access's ground breaking campaigns is a national direct mail effort for AT&T targeted to gay and lesbian users of long distance service. As a full-service agency, Prime Access's expertise includes identifying event sponsorship opportunities, planning and buying media and monitoring competitive activity. Among their other clients: Showtime Networks/Viacom, Remy Martin Cognac and the not-for-profits Lincoln Center for the Performing Arts and the People With AIDS Coalition. Call President Howard Buford, 212-696-5000.

In 1995, Burrell Communications Group, one of the largest minority-owned marketing communications agencies in the nation, acquired DFA Advertising and established an exciting new creative marketing force. Today, the agency serves such major clients as Citibank, Bell Atlantic, Art Institute of Chicago, Whirlpool, Coca-Cola, NYCE and The Chicago Tribune. Clients know they can turn to Burrell/DFA for multicultural strategic solutions and services that address the full spectrum of marketing communications to segments such as African-Americans and Hispanics as well as to the general public. The agency has enjoyed exponential growth because it consistently produces outstanding results. For example, a membership marketing campaign directed at African-Americans achieved double the response rates of all previous mailings. Ed Forti, who started DFA in 1984, and now heads Burell/DFA, said "This shows what happens when you blend excellent client service with innovative strategic planning, astute targeted marketing and award-winning creativity." Call Ed Forti, President, 212-252-1501.

Cultural Access is an outsourced marketing service company that provides clients with business development programs to reach high-potential "Culture Markets" (domestically and internationally) that have unique needs and expectations. The ?Culture Markets" that the company reaches are ethnic markets, generational markets and healthcare markets. CulturalAccess plans and executes integrated and cost-effective marketing, sales and customer service programs that utilize their capabilities in market research, database analysis, strategic planning, telesales/services, direct mail, sales force support systems, sales territory management, product sampling and fulfillment. The company works with clients to identify business-building opportunities that have resulted due to changing marketplace forces such as the cultural segmentation of the ³mass² market, and growing size and importance of the healthcare market. Industry expertise includes the pharmaceutical, telecommunications and financial services industries. Call Beth Broderson, Senior VP, Strategic Planning, 800-437-5200.

Since 1985, long before targeting the Hispanic consumer segment was on most marketer's radar screens, López, Negrete has been offering a full range of advertising and marketing services to clients such as Wal-Mart, Goya Foods, Humana, NationsBank, Fiesta Mart and several others. López, Negrete successfully creates a bond between its clients and the Hispanic consumer by building trust, community and value, taking a brand from "unknown" to "tried" and from "preferred" to "loved". Following a core belief that in order to achieve success in the Hispanic market, a marketer must first earn share of heart before reaping share of market, López, Negrete creates advertising, marketing and promotions that are both culturally and situationally relevant. By using proprietary tools and methodologies for advertising/promotional executions and strategic media planning buying, López, Negrete's award-winning work is continuously proven to effectively deliver measurable results for its clients. Contact Alex López Negrete, President, 713-877-8777.

Market research for Latins in the U.S. or in Latin America must provide in-depth local knowledge of product or service categories, coupled with a genuine understanding of the global market in order to be effective. Celebrating its 20th anniversary this year, Market Development has conducted over 3600 research studies among Spanish and Portuguese speaking consumers, followed market trends through poll reports, and publishes two quarterly newsletters, The Hispanic Perspective and The Latin American Perspective. Today with a staff of 30 members, plus an additional 150 telephone interviewers (CATI trained,) MDI is one of the largest and most highly regarded research firms in the country. Annually, MDI conducts over 200 studies helping marketers make the correct informed decision in a variety of product and service categories. One of the advantages of MDI is the breadth and depth of its research capabilities which provide the knowledge and experience necessary to skillfully conduct top level research among Latin consumers and deliver consistently high quality research design, data collection, data analysis and reporting. Contact Everett R. Hernandez, Jr., Director of Business Development, 619-232-5628.

As President and Founder of Boxtree Communications, Lisa Buksbaum manages advertising, public relations, and marketing programs for Fortune 500s and start-ups with passion and success. Since 1991, Boxtree Communications has doubled every year. Today a growing team of high-energy, talented professionals is responsible for creating advertising, direct response, corporate identity, new product development, and new media for clients including Chase Manhattan Bank, Colgate, Scholastic, Morgan Stanley Venture Group, Dannon, and USA Networks, Take Our Daughters to Work and PENCIL's Principal for a Day. Lisa has long been a leader for women's issues and entrepreneurship. She started her first business a greeting card company - at the age of 15. By the time she was 17 it was a national entity. Today she is on the Board of Young Entrepreneurs Organization and was inducted into the YWCA Academy of Women Achievers Hall of Fame. Call Lisa Buksbaum, President, 212-496-5600. Email Boxtree1@aol.com.

Since 1983 The National Hispanic Media Directory has become the main source of information for ad agencies and corporations wanting to learn about Hispanic media. Volume One, out each February, covers U.S. media companies including Hispanic publications (1,214 listings), Spanish Language TV (93 listings), Spanish Language Radio (591), Outdoor (46), Online (340), News Services (61), and Distribution Companies (126). Also includes over 100 pages of analysis. Volume Two, due Summer of 1998, covers Hispanic Ad Agencies plus book publishers, film and entertainment industry producers and other services. Volume Three, coming Fall of 1998 covers Latin American Media Companies. This new volume will include Publications, Television, Radio, Online, News Services, and other key media companies throughout Latin America. Each separate volume is $95. Any two volumes are $160. The price is $195 if all three volumes are ordered at the same time. Call Kirk Whisler, President, 760-434-7474. Email kirk@whisler.com.

African American Women on Tour (AAWOT) is the only nationwide empowerment conference series targeted to upscale Black women. AAWOT provides a forum for uplifting and enhancing the quality of life for African American women, their families, and communities through economic, intellectual, and spiritual development, and will tour to Los Angeles, Detroit, Philadelphia, New York, Washington, D.C., and Atlanta, attracting over 5,000 women in 1998. This tobacco- and alcohol-free conference offers over 150 dynamic workshops and keynote presentations by such internationally-recognized individuals as the legendary Gladys Knight and best-selling author Lyanla Vanzant. AAWOT offers corporate sponsors exposure in Essence, Emerge, Black Enterprise, and Heart & Soul magazines; identification on over one million collateral pieces, including registration and promotional materials; on-site exhibition, merchandising and sampling opportunities; and comprehensive national media and promotional campaigns. Call Maria Dowd, Executive Producer, 619-571-4548.

Admerasia, Inc. is a full service advertising agency that specializes in creating marketing campaigns that target Asian Americans. Since 1993, Admerasia has practiced the art of marketing to Chinese, Korean, Japanese, Vietnamese, Indian and Russian cultures. With a talented and experienced multi-cultural staff, they have successfully executed campaigns for Fortune 500 companies. Services include advertising, direct marketing and collateral, media planning and buying, market research and event marketing. Admerasia believes that every creative idea must be born from the client's image and service, and then must be expressed in the visual and verbal language of another culture. Their thorough knowledge of Asian culture combined with exciting creative builds a bridge of communication between a corporation's marketing goals and the hearts and minds of Asian Americans. Founded by Zan and Joseph Liu, their clients include MCI Telecommunications Corp., Citibank N.A., American Express and Ajinomoto USA. Call Ms. Atsuko Watanabe, General Manager, 212-686-3333.

Hispanic & Asian Marketing Communication Research, Inc. (H&AMCR), one of the few market research firms specializing in both Hispanic and Asian markets, finds that these two distinctly different cultures share a similar strong role for women in families. "Often, in our research on financial services and consumer products, women qualify as respondents, " says Betty Ann Korzenny, co-founder and Executive VP of H&AMCR, "because it is women who make or influence decisions regarding financial investments or large purchases." Dr. Korzenny explains; "Despite the stereotype of the 'macho' Hispanic male, in reality, it may be the woman who makes or influences critical decisions for the household." "Defying another ethnic cliché," says Dr. Sandra Wong, Director of H&AMCR's Asian Division, "in some Asian households, husbands readily acknowledge their wives control the purse strings." H&AMCR is a full service market research firm, providing custom-designed, qualitative and quantitative research in the diverse U.S. Hispanic and Asian markets, and throughout Latin America and Asia. Contact Nancy K. Shimamoto, Marketing Dept, 650-595-5028. Email smjwong@hamcr.com.