The New America Strategies Group (NASG), introduced by True North, offers a unique, state-of-the-art resource to help corporations better understand and more effectively build organic growth with multicultural consumer markets. NASG's new ROI model can forecast ethnic marketing return-on-investment, thus quantifying marketplace opportunities across the spectrum of America's ethnic segments. NASG's full-service network agencies, Stedman Graham & Partners (African-American) and Siboney (Latino) can then utilize the resulting "business analysis" and supply leading edge creative and executional capabilities to reach specific markets. NASG's newest study, the New America Marketbasket Index, shows that household spending by multicultural consumers is growing faster than for white families in 10 of 13 key categories which include new car purchases, clothing and entertainment. The NASG network represents a unique, organizational structure designed to give clients the best of both worlds: leading edge business analysis and executional capabilities from one turnkey source. Call Alfred L. Schreiber, Managing Partner, 212-727-5119.

KSCI-TV (Channel 18) is the preeminent Asian language television station in the United States. Founded in 1976, it fills the void in Asian American news and entertainment. KSCI-TV provides in-language news, sports, dramas and entertainment programs in 14 languages including Korean, Mandarin, Cantonese, Japanese, Vietnamese, and Tagalog. The station delivers Asian families with upscale demographics to national advertisers such as AT&T, Colgate-Palmolive, Toyota, McDonald's, Metropolitan Life, and Disneyland. Their commitment to their viewers is shown through numerous community awards including the Image Award from the Organization of Chinese Americans and the Community Service Award from the Korean American Coalition. KSCI-TV was the first Asian-language station in Los Angeles to win an Emmy Award for its multi-part series, "U.S. Citizenship: A Dream Come True." Call Jon Yasuda, President/COO, 310-893-2311.

Pursuing the domestic multilingual markets? Companies should be. But why reinvent the wheel? A company's existing marketing communications materials can be translated and cross-culturally adapted, making Galindo Publicidad Inc. the foreign language extension of an in-house staff. Their ensemble of native speakers provides fast, knowledgeable and accurate translation services for Web pages, brochures, press releases, manuals, telephone scripts, voiceovers and commercials. They partner with advertising agencies, human resource consultants and Fortune 500 companies to market a product. As Spanish language and culture specialists, Galindo Publicidad addresses materials for US Hispanics or Latin America, a rapidly expanding market. Services are also available in other languages. For a free one page Spanish proofreading of your website, send email to mgalindo@ix.netcom.com and get a response in 24 hours. Call Martha Galindo, President, 800-572-9446.

CulturalAccessWorldwide's Telac Teleservices Group announces its new, state-of-the-art multilingual call center in Plano, Texas. Delivering expanded Latino customer outreach, customer service and market research programs, the center supports clients targeting the fast-growing Hispanic market. The Plano facility features a call-handling capacity of up to 50,000 inbound calls per day generated by DRTV, print media and direct mail and the ability to make over 25,000 outbound contacts per day in the customer's language of choice. The new center more than doubles CulturalAccessWorldwide's call-handling capacity, combining effective multilingual capabilities with leading edge technology. The expanded facility gives CulturalAccessWorldwide clients better access to Hispanic consumers as part of their in-culture targeted direct marketing campaigns. As a leader in outsourced marketing services, CulturalAccessWorldwide delivers highly measurable sales and marketing programs with unparalleled levels of success. Call Gina Alvarez, 800-838-4312 or John Allen in Dallas at 800-400-7811.

The American Advertising Federation (AAF) has been working to increase the participation of people of color in advertising and to empower the industry to capitalize on diversity since 1989. Its educational non-profit affiliate, the AAF Foundation, has recently expanded programming to include AAF's Most Promising Minority Students Program - a national industry hiring initiative that has presented the industry with 175 qualified minority college graduates since its 1996 debut. Now in its 3rd year, the program's two-day agenda, co-sponsored by Advertising Age, Procter & Gamble, Nielsen Media Research and others, includes the third annual Building Bridges for our Future awards luncheon to be held February 22, 1999 at the Waldorf Astoria in NYC. An Executive Roundtable on Diversity will immediately follow this year's luncheon. Other initiatives of the Foundation's Advisory Committee on Cultural Diversity include the July 1998 Congressional Summit on Diversity in Washington, DC and forthcoming conferences that will bring together the CEOs of entire industries with heads of minority-owned agencies and media companies. Call Heide Gardner, Director, National Multicultural Initiatives, 202-898-0089.

Lavonne Luquis, president and co-founder of LatinoLink, has been selected by The United States Hispanic Chamber of Commerce (USHCC) as the 1998 National Hispanic Business Woman of the Year. LatinoLink, a Website con Sabor, is a 3 1/2 year old new media company that publishes an online magazine on the web at www.LatinoLink.com. The competition honors Hispanic entrepreneurs for their extraordinary efforts and achievements in promoting the growth and development of the Hispanic business community and recognizes them as a source for innovation and motivation. LatinoLink, a pioneer in reaching Hispanics online, draws 250,000 users per month with a mix of news, chat, commentary, reviews and bulletin boards. Advertisers include AT&T, IBM, Microsoft, Charles Schwab, Sony Pictures, New Line Cinema and others. Call Lavonne Luquis, President, 415-357-1172, lavonne@latinolink.com.

The Chattanooga Area Convention & Visitors Bureau's (CVB) Multicultural Market Development Office's primary goal is to stimulate the economic development of Chattanooga's minority business community by expanding the city's reach into the under-realized ethnic tourism markets, particularly the African American niche. Nationally, the CVB is working towards educating multicultural meeting planners about Chattanooga as a meeting venue. Locally, the CVB is working with the African American business community to enhance tourism product. A multicultural meetings task force has been formed and a goal is to increase minority-owned business memberships in the CVB. Chattanooga's rich black history and established African American tourism sites (ie. Bessie Smith Hall, African American History Museum) serve as catalysts for the further development of the Martin Luther King Business District. A brochure, "Fine Points," describes Chattanooga's African American heritage and points of interest. Call Sandra Jones-Love, Director of Multicultural Development, 423-756-8687 ext 1254.

For advertising that gets to the heart of the consumer without missing a beat. Contact Samuel J. Chisholm, President. The Chisholm-Mingo Group Inc. 228 East 45th Street, New York, NY 10017 Phone: 212-697-4515 Fax: 212-661-7729

Flowers Communications Group (FCG), a Chicago-based public relations agency founded by Michelle Flowers in 1991, specializes in target market communications programs with an emphasis on the African American consumer market. FCG's full range of services includes marketing support, community relations, media relations, special events, crisis communications and promotions. The FCG team excels in national, regional and local market execution, striving to understand the client's objectives and to advise them on which markets are best suited for their programs. Their creative approach begins with research to fully understand a client's business. FCG then develops recommendations and tactics that fulfill the mission and remain within the client's budget. FCG has been recognized for its excellent public relations with awards for their work with Citibank, Lawry's Foods Inc, Canadian Mist, Mary Kay Inc and the llinois Bureau of Tourism. FCG qualifies as a MBE/WBE. Call Michelle Flowers, President, 312-986-1254.

Book On Finding Love Online Tells Real-Life Soulmate-Seekers How To Navigate Through Cyberspace "You've Got Mail," the latest film from writer/director Nora Ephron, whose hits include "Sleepless in Seattle" and "When Harry Met Sally," is an old-fashioned love story with a nineties twist. Instead of meeting on campus or on the Empire State Building, the two love-lorn characters played by Tom Hanks and Meg Ryan meet and fall in love in cyberspace. A Hollywood fantasy? Not according to authors Lisa Skriloff (MMN editor) and Jodie Gould, whose critically acclaimed guidebook for female cyberdaters "Men Are From Cyberspace: The Single Woman's Guide to Flirting, Dating and Finding Love Online," says the Internet is fast replacing bars, bookstores and malls as the venue of choice for meeting men. This hip new book, which was featured in Entertainment Weekly, The Wall Street Journal, USA Today, The New York Times Web Site, The Geraldo Show and CNN, provides witty, insightful, woman-tested advice for those who want to go from E-mail to real male, from mouse to spouse. Skriloff and Gould offer reviews of the hottest romance Web sites, the best chat rooms and newsgroups for meeting men, a glossary of cyberlingo and emoticons, tips for safe cyberdating and practical advice for writing and answering online personals that will attract hundreds of eligible men. Email MenAreFrom@aol.com or call Lisa Skriloff, 212-242-3351.

Specializing in multicultural communication, AT&T Language Line Services' over-the-phone interpretation is the highest quality, most comprehensive and fastest service of its kind. Available 24 hours a day, seven days a week, from any phone in the world, we offer highly skilled and experienced professionals who interpret from English into 140 languages. Our interpreters have gone though a rigorous certification program and are trained to handle industry-specific calls for the top players in industries such as Insurance, Financial Services, Healthcare, Utilities and Telecommunications. When expanding into ethnic markets and faced with the challenge of language barriers, let us become your bridge of understanding. Call Chrissie Jahn, Marketing Manager, 831-648-7538 or 800-752-0093, ext 512 or visit our website at www.att.com/languageline.