Now in its 30th year, the Cantor Concern continues to expand its minority recruitment and placement program for public relations, corporate communications, and public affairs professionals. Following an in-depth discussion of a client's needs, they seek out professionals from their nationwide database to match a client with someone who possesses the special qualities they seek, screening both an employee's job skills as well as his or her attitude and personality. In addition to providing executive search solutions, the Cantor Concern handles PR agency searches on behalf of corporations, communications audits, salary surveys and offers a flexible staffing alternative with professionals who are industry-specific. Clients include Hoffmann-La Roche, PaineWebber and Summit Bancorp. President Marie Raperto, an author and lecturer on topics dealing with public relations staffing and finding employment, encourages minority candidates to submit resumes. Companies interested in learning more about the Minority Recruiting Service should call Marie Raperto, 212-333-3000.

Now in its second year, The Black World Today (www.tbwt.com,) a unique electronic community, is a "must stop" in cyberspace for Blacks worldwide. It provides news and analysis of the global Black experience, daily coverage of politics, culture, sports and business, plus history of Black communities in the USA and around the world. The Black World Today, rated as one of the top five black sites on the Web, offers its community members a range of interactive features from chat rooms and bulletin boards to Web email and Webgrams. TBWT's growing readership, expected to reach 1 million by the year 2000, is comprised of professionals, writers, librarians, educators, and social activists in 68 countries. Publisher and founder Don Rojas, the former director of communications of the NAACP and past editor of the New York Amsterdam News, seeks further financial backing for the site in the form of investors or a media partner. Advertising space is also available. Call Don Rojas, 212-870-2126.

In their semi-annual conference, held in San Francisco August 7-10, the Association of Hispanic Advertising Agencies (AHAA) committed to building their leadership role in the advertising industry by setting strategic goals for the near and long term. More than 55 AHAA members, including representatives and CEO's from all the major independent Hispanic advertising agencies and general market affiliated Hispanic agencies, attended the conference. Conference participants focused on practical ways to build the effectiveness of AHAA. AHAA members agreed that it is crucial to raise awareness among CEO's and top corporate executives of the value of Hispanic marketing and the need to utilize specialists - i.e. the AHAA member agencies. The association will undertake an intensive and strategic U.S. communications effort targeting leading CEOs as well as top marketing professionals, business executives and news journalists, emphasizing the importance of the Hispanic marketplace, whose buying power is $348 billion and whose population is now 28 million strong. Call Héctor Orcí, President, 310-444-7300.

As the U.S. Hispanic population continues to grow, companies such as Coca-Cola, General Motors and Western Union are directing their advertising to Spanish-speaking consumers. Facilitating this trend for client corporations is American Minorities Media, a company that places advertising in almost every Hispanic newspaper in the country. The Hispanic Media Division represents more than 230 publications with a total circulation of over 9 million, offering Total Market Reach into all local Hispanic communities nationwide. AMM has helped hundreds of national, retail, and recruitment advertisers and agencies of every kind reach this key market. AMM offers the combined resources of print, broadcast, promotions, display, and full-service editorial publicity within all minority markets, including African-American, Asian-American and 30 other U.S. ethnic groups. As a testimony to their commitment to serve the Hispanic market, American Minorities Media is now an associate member of the Association of Hispanic Advertising Agencies. Call Lysa Urban, Director, Hispanic Division, 805-968-8007 x159 or email: lurban@marketmedia.com.

CulturalAccess works with clients to plan and execute cost effective and highly measurable marketing programs designed to generate incremental growth - sales, share and profit growth - combined with customer acquisition, retention and value growth. They help identify business-building opportunities that have resulted due to major changes in marketplace forces, such as the cultural segmentation of the mass market, the strategic transformation of customer service and the emergence of electronic commerce. CulturalAccess provides clients with a cultural bridge to high-potential "culture markets" (domestically and internationally) that have unique needs and expectations. This firm has the people, technology and cultural understanding that are necessary to access and activate "culture markets" for incremental growth. Clients include Fortune 500 companies in financial services, insurance, healthcare, pharmaceuticals, telecommunications, media companies and utilities. Call Beth Broderson, Sr. VP, Strategic Planning, 800-437-5200.

In 1998, Filipinos around the world will celebrate 100 years of independence from Spain. During this period of festivities, advertisers can reach this rapidly growing U.S. market-estimated at more than 2 million by year-end-through ABS-CBN International. ABS-CBN, the Philippines' dominant media company, launched its 24-hour programming service, the Filipino Channel, in North America in 1994. All programming, including live newscasts, is delivered via satellite from Manila. Advertising opportunities are available on the Channel as well as on ABS-CBN programming airing on 10 broadcast stations around the country. With its 24-hour channel and programming on local stations, ABS-CBN now reaches almost 80% of the U.S. Filipino population. ABS-CBN also offers a variety of other ways to reach this market, including a database of Filipino-American households totaling more than 290,000 names. Contact Michael Sherman, Dir, Broadcast & Cable Sales, 415-652-6613.

Correct Communications, Inc. helps corporations speak directly to consumers in their terms, on their turf. Since 1992, Correct has provided innovative and cost-efficient advertising, event marketing, public relations, and strategic management counsel to Fortune 500 companies and special event producers across the country. With expertise in reaching niche markets, Correct uses an integrated approachto effectively target African-American consumers. Correct also publishes The Correct Chronicle, a subscription-based, quarterly newsletter which provides little known facts, insider information, and highlights of the minority marketplace. Subscriptions are available for four issues ($50) or eight issues ($90) annually. Such companies as Allstate Insurance Company, Coca-Cola U.S.A., Colgate-Palmolive, The Gillette Company, Pleasant Company, and Maybelline appear on the Correct Communications client roster. Call Founder Carol Lynn Patterson, APR, Correct, 973- 242-3305 or email CorrectC@aol.com.

Reaching multicultural markets through ethnic media is a highly effective way to launch a new product, increase sales or reinforce customer loyalty. As the largest, most diversified, full-service media management company in North America, Western International Media Corporation understands the importance of reaching and communicating with ethnic consumers. Its division, The Western Multicultural Group, is well known for its multiple language media planning and buying expertise. WMG's media specialists offer a full range of cost-effective services specifically designed to create strategic ethnic media campaigns tailored to their clients' objectives. Employees are multilingual, multicultural media experts averaging ten years experience in ethnic and international media. Instead of being assigned to accounts, they are organized into three areas of specialization: Spanish Communications Corporation, Asian-Pacific Media and African-American Media. WMG also has a growing number of clients with media interests in Latin America and the Caribbean. Thus, WMG's clients are ensured an advertising campaign that is sensitive to cultural intricacies of the targeted ethnic market. Call Leila Winick, President, 310-854-8301. Please request I008.

Tricicle, Spain's most acclaimed theater company, will make its New York debut in "Three-For-All", beginning September 16th, the start of Hispanic Heritage Month. Produced by Broadway veterans Steven Baruch, Richard Frankel, Tom Viertel and Marc Routh, who recently brought "Forever Tango" to New York, "Three-For-All" is an evening of whimsical and skewed comedy, inspired by such physical comedians as Charlie Chaplin and the Marx Brothers. A multi-ethnic marketing campaign is being launched to promote "Three-For-All", with ads in NYC Hispanic papers, promotions with Spanish restaurants, and a direct mail program using lists from Hispanic attractions and organizations. "Three-For-All" is not dialogue-driven, providing the show a wide multi-ethnic appeal. Call Tom D'Ambrosio, 212-575-3030.

American manufacturers, hoping to establish a presence in Latin America, are most likely to succeed by adapting their global strategy to the local market and using their foreign status to enhance brand equity. In a recent study conducted by Hispanic & Asian Marketing Communication Research, Inc., female heads of household confirmed that foreign brand names and retailers are extremely popular in these countries. Products manufactured in the U.S. were somewhat more popular in Mexico than in other countries studied, due to Argentina and Brazil maintaining stronger ties to European manufacturers. While Carrefour, a French hypermarket chain, dominated the supermarket preference in Argentina and Brazil, Aurrera, a local enterprise, had a dominant position in Mexico. Survey interviewees most often based their store selections on price competitiveness, selection and quality of goods and convenience. Wal-Mart was also among the top mentions among those surveyed in all three countries, while Price Club had a stronger presence in Mexico. Call Dr. Felipe Korzenny or Jennifer Mitchell, 650-595-5028.

¡Exito! newspaper, the Hispanic publication of the Chicago Tribune, and Strategy Research Corporation will present the Third Annual Chicago Hispanic Market Conference, a day-long conference featuring presentations by leaders in advertising, marketing, and research. The November event will educate and inform advertisers, advertising agencies, and corporations on the growing midwestern Hispanic market. ¡Exito!, with a circulation of over 75,000, is the premier source of news and information for Chicago's Hispanic community, with celebrity reviews, consumer, financial, and legal information, and sports in a weekly publication. Strategy Research Corporation is a full service research firm conducting proprietary and public studies of the various Hispanic markets. Past sponsors include: Anheuser-Busch, WTAQ/La Mexicana 1300 AM, Shell Oil Products, and the Chicago Tribune. Call Lanette Cueto, Mktg/Promotions Coordinator, 312-654-3002.

Designed as luxurious complements to high-quality skincare products, lint-free LaLune Cosmetic Puffs have been recommended for use with eye makeup removers made by Guerlain, Clarins, Givenchy, Shiseido, and Clinique. Even when dampened, the soft puffs resist deterioration, and won't shed fiber on the face. Manufactured by Verseau International, LaLune Cosmetic Puffs are developed to improve the effect of skincare treatments and makeup removal. "Women and men who take good care of their skin will recognize the benefits of LaLune immediately," says Sholeen Lucy Lou, Verseau's marketing director. LaLune Cosmetic Puffs are available at the specialty beauty chains Cosmetics Plus and the prestigious Bigelow Pharmacy in New York City. Verseau plans to expand its distribution nationally and will undertake a publicity campaign which will include a special effort targeted towards affluent African-American and Hispanic women. Call Sholeen Lucy Lou 888-712-3817.

United Forms Finishing (UFF) stands out among the printing companies in New Jersey in two ways. The quality of their work is exemplary. They are one of very few women-owned printing companies in the state, not to mention nationwide. UFF is the one-stop shop where businesses go when they need to produce, assemble, package, distribute or mail anything on paper. With their unique array of laser and offset printing, finishing and mailing services, virtually any project can be completed from start to finish with one vendor. UFF specializes in projects such as direct mail, employee benefits statements and training manuals, to name a few. All commercial offset printing needs are expertly handled including laser forms, envelopes, postcards, newsletters, brochures and catalogs. Owner Liz Demkin founded United Forms Finishing in 1980. State certification as a woman/minority-owned business is pending. Do they do good work? Judge for yourself; The newsletter you have in your hands was printed by UFF. Call Lorraine Lopresto, Mgr, 973-669-0550 x 18.

Since 1989, the Foundation for Ethnic Understanding has stood at the forefront of inter-ethnic relations, encouraging African-Americans, Jews, Latinos, Asians, and other ethnic communities to recognize the advantages of sharing their similarities and differences. Besides promoting ethnic tolerance, the Foundation lobbies for improved legislation against hate crimes and publishes two important documents on intergroup relations. The Report on Black/Jewish Relations is an annual which chronicles the cooperative and human interest efforts of Blacks and Jews throughout the United States. The New York Directory of Interethnic Activity is a resource guide highlighting the interaction of ethnic corporations, schools, community groups, and the media. With a circulation of 5000 to ethnic leaders, organizations, and elected officials, these publications have widespread effects such as the first national conference on Black/Jewish relations: "African-Americans & Jews: A Dialogue for the 21st Century" held on March 4, 1997 at Yeshiva University in New York. For a free copy of the Report or the Directory or to find out about forthcoming conferences call Rabbi Marc Schneier, President, 212-297-0323.

The spending power of ethnic groups is on the rise-and companies are responding with advertising messages that address and recognize the growing force of the U.S. Hispanic, African-American, and Asian-American markets. On November 17, Ad Age will publish a special on the growing influence of America's ethnic consumer. Utilizing its well known 100 Leading National Advertiser's data, Ad Age will examine how these marketers advertise along cultural lines. Ad Age will identify the ad agencies that top 100 marketers use for multicultural efforts, rank the top agencies in each field and chart ethnic demographics. Marketer profiles telling of both successes and failures in reaching ethnic markets will be shown. Multicultural Marketing News, the newsletter dedicated to carefully following these trends, will be featured in an advertorial page in the Ad Age special issue, with profiles of some of the top minority-oriented advertisers, marketers, and researchers in America. The 344,000 advertising decision-makers who receive Advertising Age, will be able to order more information about the companies highlighted on the Multicultural Marketing News page. Call Lisa Skriloff, MMN, 212-242-3351.

"Hear Our Voices: Asian and Pacific Women Defining Our Future" - a summit organized by the Asian Pacific American Women's Leadership Institute (APAWLI), to be held in Washington, D.C., October 24-26 - is designed so that Asian and Pacific women of all ages and professions will have the opportunity to convene as a group to listen and learn, then take action to lead in the most effective, ethical, and caring manner possible. Participants will hear from nationally recognized women such as activist lawyer and professor Mari Matsuda, financial wizard Lilia Clemente, broadcast journalist Connie Chung, political consultant Irene Natividad, and comedienne Esther Paik Goodhart. In an interactive experience, they'll learn strategies for becoming more effective leaders. In addition, they'll celebrate their own and others' accomplishments at a Gala Awards dinner and an interactive "Asian Marketplace". To attend or become a sponsor, joining such prestigious companies as Anheuser Busch, AT&T, and Nordstrom, call Martha Lee, President/CEO, 303-863-8899.

Strategy Research Corporation (SRC) will introduce U.S. Hispanic Socioeconomic Modeling at its eighth U.S. Hispanic Market Seminars and Study, October 23 in Miami and October 30 in NYC. This groundbreaking study will, for the first time, provide comparative market data on Hispanics living in the U.S. using socioeconomic strata identifiers for five economic levels ranging from upper class to below poverty level. This will allow marketers to compare Hispanic populations in specific Latin American countries to Hispanic groups in the United States. Speakers include Francisco de la Torre, President of CBS TeleNoticias and presentations from Exito/The Chicago Tribune, United Airlines, Seagram Americas, People en Español, Latin Communications Group and the Miami Heat. Three industry trends premiering at the 1998 U.S. Hispanic Market Seminars include Sports Marketing, Entertainment and New Media Initiatives, among other topics. With over 26 years of marketing research experience, Miami-based SRC has provided survey research and focus groups on the Hispanic market throughout the Western hemisphere. Contact Marina Freedman, Director of Marketing, 305-649-5400.

Intercultural Niche Strategies (INS) seeks opportunities for savvy marketers with an eye on America's vast multicultural population. As a market research and strategic planning company targeting ethnic populations, INS has a multi-ethnic and multi-lingual staff and is advised by consultants from around the globe in fashioning marketing, advertising, and promotional campaigns for its clients. With an extensive database tracking age, income and buying habits, as well as media, promotion, and retail outlets, INS is able to conduct product test marketing, consumer awareness campaigns, and multi-industry cross-promotional opportunities such as sponsorship tie-ins. Clients have included PolyGram, BMG Entertainment, EMI, and Warner Music. Visit their website at http://www.arsdata.com/ins Call Anita Daly or Holly Poirier at 212-288-3913 or send e-mail to INSADHP@aol.com.

For authoritative health information in their own language, Hispanic families nationwide can turn to Cuìdese Bien-a unique magazine, in Spanish, to be distributed as an insert in Spanish newspapers, through Hispanic healthcare organizations, and through Hispanic doctors' offices and clinics starting in February 1998. The Latino community suffers disproportionately from many chronic diseases (diabetes, high blood pressure, asthma, kidney disease, hepatitis, HIV/AIDS, obesity) and is often cut off culturally and linguistically from health and safety information and remedies. Cuìdese Bien will cover these topics plus general wellness, nutrition, fitness, children's health, skin care, dental and eye care, Rx and OTC drugs, sports and home safety, and more. Advertisers may offer literature, coupons, etc. through a bingo card and will receive a database of respondents. Cuìdese Bien, published by Hispanic Health Outreach, Inc., will appear in important newspapers in the top 12 Hispanic markets. Call MMR, 212-242-3351.

On September 27, El Museo del Barrio in NYC, presents "Taino: Pre-Columbian Art and Culture from the Caribbean" - the first comprehensive exhibition of Taino art ever presented in North America-on view through March 29, 1998. Although not as well known as the Aztec, Maya, and Inca civilizations, their continental contemporaries, the Taino were the dominant culture in Puerto Rico, the Dominican Republic, Haiti, Cuba, Jamaica, and the Bahamas from about 1200 AD to 1492. Bringing to life the cultural fabric of the ancient Americas, this exhibit of 135 objects drawn from major museums and collections in North America, the Caribbean, and Europe, seeks to connect today's multi-ethnic Caribbean people to their Taino heritage. El Museo del Barrio is dedicated to collecting, preserving, exhibiting and interpreting the artistic heritage of Latinos and Latin Americans in the United States. Private press viewing: September 26 from 11 am to 1 pm. Call Neyda Martinez, Public Relations Manager, 212-831-7272 x 15.

African-American athletes, sports marketing executives, and sports fans who identify with urban, multicultural lifestyles and personalities now have a forum to exchange sports information and ideas on the Urban Sports Network (USN). Interactive Sports (ISI), a New York-based sports media company, has launched USN, a multi-media project using radio, television, print and online to provide news, information, and entertainment programming on African American athletes and celebrities. The website at www.urbansportsnetwork.com, is unique in its exclusive interviews with celebrities such as Les Brown, Stedman Graham, and Bob Watson, and its focus on performance and the business side of sports. Also covered: fashion, music, shopping, breaking sports news, and self-development content. Geared toward a young and brand-conscious African American audience ages 18-34, Urban Sports Network, according to president Andre Taylor, "will be our way of saying that business-as-usual, in terms of reporting and coverage, is no longer good enough for the urban sports fan". Call Andre Taylor, 212-965-8500.