The American Advertising Federation AAF Center on Multiculturalism will hold the inaugural Mosaic Awards and Multicultural Resources Expo on December 12, 2001, which coincides with the Congressional Black Caucus Annual Legislative Conference and Hispanic Heritage Month. U.S. Representatives Robert Menendez (D-NJ) and Carolyn Cheeks Kilpatrick (D-MI) are honorary co-chairs of these events. Verizon Communications is the principal underwriter. The Mosaic Awards will feature actor James Earl Jones and will honor companies demonstrating the spirit of the AAF's Principles and Recommended Practices for Effective Advertising in the American Multicultural Marketplace. The Multicultural Resources Expo will promote new networking opportunities for minority-owned vendors, federal government agencies, multicultural marketing specialists and national corporations from all sides of the ad industry. To reserve Mosaic Awards and Multicultural Resources Expo sponsorships, contact Heide Gardner at hgardner@aaf.org, 1-800-999-2231, or register online at www.aaf.org. To buy Mosaic Awards tickets or tables, contact Cheryl Jamison at cjamison@aaf.org, 1-800- 999-2231 x332. To register for the expo, contact Niche Marketing at nichemtg@aol.com or call 1-800-835-9946.

Focus USA is a premier data solutions company that specializes in ethnic data segmentation. Their Hispanic database is the most expansive in the industry with over 12,000,000 Hispanic and over 5,000,000 Spanish-speaking households that are segmented into finely targeted postal, e-mail and telemarketing lists. Lists include everything from credit prospects and families with children to opt-in e-mail consumers. Over 300 demographic selections are available including bankcard holders, donors, electronic buyers, investors, travelers and more. Individual lists can be rented from Focus USA for customer acquisition programs. Or Focus can identify Hispanic individuals on customer housefiles and, at the same time, email and/or additional powerful demographics and lifestyle data can be appended to broaden marketing initiatives. Focus USA has several ethnicity groups including 2.5 million Asian Americans by nationality and 9 million African Americans. Contact Lori Collins, Dir. of Business Development, 978-458-5658.

Speaking to a customer in their language of choice has proven to increase their response rates and comfort levels with products and services. The TelAc Teleservices Group is the nation's leading provider of Spanish and Asian language telemarketing services. Since 1983, TelAc has provided sales and customer service support for numerous companies in the financial services, telecommunications, ISP and publishing industries. Spanish, Mandarin, Cantonese, Korean, Vietnamese and Tagalog are just some of the languages their experienced team speaks. An Account Manager dedicated to the client assists in all stages of campaign design and execution, keeping the client informed with daily reports and feedback. Two Multilingual Call Centers located in the Washington, DC Metropolitan Area serve clients as they market to, and serve, the large and growing U.S. Hispanic and Asian population. Contact Christopher Purdy, EVP, Business Development, 703-522-5217, Chrisp@va.awwc.com.

Now celebrating its 25th year of serving the Asian market, KTSF Television carries programming in fourteen languages including Mandarin, Cantonese, Japanese, Tagalog, Vietnamese, Korean, Hindi, and Laotian. News is a primary focus of station programming. KTSF is the only television broadcaster in the United States to run nightly, live newscasts in both Mandarin and Cantonese. The station also broadcasts the nation's only nightly, live Chinese-language talk show, China Crosstalk. China Crosstalk, hosted by Jay Stone Shih, goes on the road this fall with programs originating in Taipei the week of December 3rd and Beijing the week of December 10th. KTSF is the leader in Asian market consumer and viewership research and has commissioned a series of such studies since 1986. The complete database of research topics covered over the past 15 years can be accessed on the station website. Go to www.ktsf.com and click on "Research". Contact Michael Sherman, General Manager, 415-468-2626 or at genmgr@ktsftv.com.

SIL Group's Grupo Hispano division conducts the monthly telephone National Hispanic Omnibus. It provides unique benefits to marketers targeting the US Hispanic consumer today:
* National In Scope. Census data shows that 50% of US Hispanics do not live in the major urban centers. Thus our national sample of US Hispanic households is drawn from both the top 5 US Hispanic markets as well as the rest of the country.
* 'Real' Hispanic Consumers. We screen for Spanish language media usage, not just surname.
* 'Cultural Demographics': We provide both comprehensive demographics as well as our exclusive 'Acculturation Index' score so you can segment on degree of cultural assimilation.
* Segmentation. Hispanics are not monolithic. We segment by national origin.
For information, schedule, and pricing contact Donna Arguedas on 561-526-3214, or at drussell@silgroup.net.

Torre Lazur/McCann Multicultural Healthcare Marketing Group is the first and only full-service multicultural healthcare marketing agency in the United States. The agency is a multicultural marketing shop that specializes in healthcare marketing, PR, media, sales promotion, cultural competence training, professional programs, community and government relations, advisory board and speaker bureau development, research and Interactive marketing. The management team consists of seasoned multicultural marketing professionals that use all channels in the marketing mix to effectively reach targets. We develop recommendations that achieve our clients corporate goals while delivering the highest return-on-investment.
The Multicultural Healthcare Marketing Group provides, in-language, in-culture healthcare marketing solutions for:
* U.S. Hispanic and Latin American markets
* African American and African markets
* U.S. Asian Pacific and South Asian markets
* American Indian market
Contact: John Doscher, Vice President, john_doscher@mccann.com, 973-331-8335.

Blue Chip companies confer at Strategic Research Institute's 8th Annual Ethnic Marketing Bonanza on October 29-30-31, 2001 at the University of Chicago Gleacher Center. You'll meet speakers from: Kraft, Avon, Capital One, General Motors, Warner Brothers, Verizon, MetLife, Nestle, Nike, Pfizer, AARP, San Diego Padres, Prudential, GlaxoSmithKline, National Urban League Young Professionals, Yahoo! and more. Keynote by John Bryant, one of "TIME 50" and Co-Founder and Chairman, CEO of Operation HOPE, Inc., an Inner City social investment banking organization that has developed a network of Inner City Cyber Cafes. Brand new data from ACNielsen Homescan TM, Datamonitor on CPG, Strategy Research Corp… Gala reception sponsor on Oct 29th is American Urban Radio Networks. ARF's Heide Gardner to deliver a featured "state of the industry" curtain raiser. Call Rupa Ranganathan at 212-967-0095x252 or email rranganathan@srinstitute.com or visit http://www.srinstitute.com/cm358.

Next month, Multicultural Marketing Resources, Inc. will launch their Multicultural Marketing Resources Reference Library/Knowledge Center and Museum. The library will serve as a resource for new and experienced marketers whose companies target the Hispanic, Asian American, African American, women, gay/lesbian and other cultural and lifestyle markets. The library will house basic demographic information on each market as well as relevant articles and information on best practices. Library members can access information on specific ethnic/cultural groups, Census and demographic information, studies on buying habits and buying power of specific groups and trends in multicultural marketing. In addition to a complimentary copy of "The Sourcebook of Multicultural Experts" and a year's subscription to "Multicultural Marketing News", library members receive a listing of the library's holdings, including books, studies, and articles covering every facet of multicultural marketing. Members can also request that the library undertake information searches that are tailored to their specific marketing needs. To become a library member, contact Lisa Skriloff, 212-242-3351, lisa@multicultural.com.

Founded in 1976, KSCI is Southern California's preeminent Asian language TV station bringing news, sports, dramas and entertainment, in 14 languages, to the largest U.S. Asian Market. The station delivers upscale Asian families to advertisers such as AT&T, Burger King, Charles Schwab, Ford, GM, McDonald's, TelecomUSA and Toyota. KSCI-TV offers a myriad of integrated marketing opportunities for advertisers who wish to reach the Asian American market at a grass roots level. Because it invests heavily in market research, including proprietary consumer and viewership surveys, KSCI-TV can help advertisers in making decisions. This, coupled with its longstanding involvement with local community based organizations, demonstrates the station's commitment to its viewers. KSCI-TV was the first Asian-language station in L.A. to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Contact Gannon Gray, General Sales Manager, 310-478-1818, ggray@kscitv.com.

At age 27, Deborah Wainstein, President and Founder of Priority Staffing Solutions, Inc., is probably the youngest staffing agency president in New York City and most likely the only Hispanic President of such a firm. Her Colombian mother and Russian Columbian father taught her the value of hard work, perseverance and going after her dream. Since launching Priority Staffing in 1999, Wainstein, who is fluent in Spanish, has implemented a bilingual program to meet the needs of companies seeking diverse employees and staff with language skills in Chinese, Korean and Spanish. Her company has grown in just two years from a one-person operation started out of a borrowed conference room to the 2-floor, 11-person, 24-hour operation that it is today. Deborah has already been recognized by such publications as BusinessWeek Magazine and Crain's New York Business, who featured her in their prestigious "40 Under 40" special January 2001 issue of rising stars. Contact Deborah Wainstein, 212-213-2244, dwainstein@prioritystaff.com.

In recent months, The Bravo Group has undertaken two major public relations campaigns that have benefited both their corporate clients and the outside community at large. In July, The Bravo Group helped promote a REAL (Reading and Enrichment Academy for Learning) youth event that was sponsored by Kraft and featured Yankee centerfielder Bernie Williams, gaining media attention from the leading Hispanic and general market media outlets in New York City. The Bravo Group is currently promoting the Hispanic Federation and Pfizer launch of the largest health initiative for New York Metropolitan area Hispanics. The program, Sana La Rana Cuentos de Salud (Stories of Health), uses a traveling 54 foot-long community-outreach vehicle to help spread awareness about health issues affecting the Hispanic community. The Bravo Group's participation in these programs demonstrates both the talents of their public relations department and their commitment to supporting and empowering the Hispanic community. Contact Dora Tovar, Dir. of Public Relations, 212-614-6214, Dora_Tovar@nyc.yr.com.

Famed Mexico City artist Frida Kahlo is the subject of a US Postal Service stamp, making her the first Hispanic woman to be part of a series of stamps featuring fine arts. The 34-cent stamp uses one of her colorful, powerful self-portraits. The issuance of the stamp also coincides this year with two museum exhibitions featuring her work and the release of a Miramax film on the artist's life starring Salma Hayek. Kahlo, who is especially known for her dramatic self-portraits, was one of the best-known Latin American artists, and one of the most widely admired female artists in the world. Influenced by Mexican folk art, the politics and religion of the time and her own suffering, Kahlo painted in bright colors with unusual and occasionally disturbing images. The postage stamp and the biographical movie will continue to showcase this talented and unique Mexico City artist to the US. Contact Fabiola Correa or Anna Stancioff, KWE Associates, 212-255-7403, 212-255-7333.

On November 2nd, the American Cancer Society will honor Daisy Expósito, President & CEO of The Bravo Group, and Dr. Antonia Coello Novello, New York State Health Commissioner, at their first annual Gala de la Vida. The black-tie event will feature a cocktail reception, dinner and dancing, and a silent auction. Proceeds will benefit the American Cancer Society's efforts to further expand and deliver cancer education, care and support programs to the Latino community. Expósito is the President & CEO of The Bravo Group, the #1 Hispanic marketing and communications company in the nation. Her extensive involvement with the American Cancer Society resulted in the first outreach effort to raise awareness and educate Spanish-speaking women about the prevention and treatment of breast cancer. Expósito is also actively involved with Women in Need, Girl Scouts of America, Puerto Rican Defense Fund and the National Council of La Raza, among others. Contact Lillibet Irizarry, Dir. of Special Events, 212-237-3854, lillibet.irizarry@cancer.org.