Portland, Oregon, the city that was recently recognized by Forbes magazine as the nations #1 city, has become a central destination for many multicultural conventions, meetings and conferences from all over the world. Groups such as National Minority Automobile Dealers, American Association for Affirmative Action, National Forum of Black Public Educators, and National Organization of Black Law Enforcement Executives have all selected Portland as the site for their multicultural conventions, and this choice was not coincidental. Instead, Portland has systematically boasted its efforts to recognize and appreciate diversity through a separately funded convention and visitors bureau owned by a person of color. Roy Jay, President of Oregon Convention and Visitor Services Network (OCVSN), has become a recognized local and national icon in the growing multicultural convention and tourism industry. OCVSN works in tandem with the Portland Oregon Visitors Association, forming an unbeatable alliance designed to attract tourism from diverse communities. Contact Roy Jay at (800) 909-2882, ext. 45, www.minorityconventions.com.

The theme of Strategy Research Corporation's new edition of the U.S. Hispanic Market Study will be "The Minority Majority: What the Future Holds." The results from the study will identify the key demographic and consumer market trends that have emerged from the 2000 U.S. Census. In addition, the findings of the study will analyze the impact of the new demographic profile in the top U.S. Hispanic markets. All of the study's findings will be presented at four US Hispanic Market Seminars hosted by SRC, which will take place in Miami on September 13th, New York on September 19th, Los Angeles on September 21st, and Dallas on September 25th. Early registration is $695 and includes a copy of the study. Registration after September 1, 2001 is $750. Register online at www.strategyresearch.com, 305-649-5400.

The Bravo Group is a fully integrated Hispanic marketing and communications agency. The Bravo Group, which serves a wide range of clients in the United States, was established in 1980 and is ranked #1 among Hispanic agencies in the country and among the top 100 in the industry. Under the leadership of Daisy Expósito, President and CEO, the company has grown from capitalized billings of less than $5 million in 1985 to more than $200 million in 2000. Bravo's multidisciplinary services include advertising, direct marketing, public relations, research, promotions and event marketing. Clients include AT&T, Kraft Foods, Whitehall Robins, Banco Popular, Blockbuster, Chevron, Futuramente, Sears, Lincoln Mercury, Pfizer, The New York Times, the US Postal Service, The National Campaign to Prevent Teen Pregnancy and the US Census Bureau. Contact Dora Tovar, 212-614-6214.

Known as the "Black Yahoo," The Black World Today (TBWT) is currently ranked in the top 1% of the Web's most popular sites by WebsMostLinked.com. TBWT is one of the oldest and most respected black Internet companies in the world. With a successful track record of publishing the first daily online black newspaper, TBWT has evolved over the past five years into a leading full service portal. Since its inception in 1996, TBWT has won numerous awards for content and design. Recent accolades include: Three first place National Association of Black Journalists (NABJ) awards for Excellence in Journalism (New Media Category). Sponsorships of all areas of the site are available. The Black World Today is eager to answer any questions about the site, audience and available advertising opportunities. To find out more about Premium Sponsorship Packages contact Yolanda Sealey-Ruiz, Marketing Director, The Black World Today, YSealey@aol.com.

UniWorld Group Inc., voted Black Enterprise Magazine's Advertising Agency of the Year for 2000, is the premier full-service Agency specializing in multi-cultural marketing communications. With an emphasis on the African American and U.S. Hispanic markets, UniWorld covers the gamut from
advertising, entertainment and film to media planning, event marketing and public relations. "The agency has consistently demonstrated an uncanny insight into and a keen ability to foresee trends and tastes ... The result: unwavering success." UniWorld's capitalized 2000 billings were $250 million. The Agency's client roster includes AT&T, Bank of America, Burger King, Colgate-Palmolive, Ford Division, Lincoln Mercury, Home Depot, Kraft, Microsoft, Motorola and Pepsi-Cola. Contact Bernice Green, Dir. of Public Relations at 212-219-7275.

The Prudential Insurance Company of America, Inc. has a courageous and strong commitment to workplace equity and diversity. We recognize diversity as a core value and an investment in the future. We believe that valuing diversity in our workforce gives us not only unparalleled access to a wealth of perspectives, but also creative approaches to work and innovative solutions to business needs. Prudential honors the contributions of many cultures to help its employees understand and appreciate the various customs and traditions that exist in today's workforce and global marketplace. During the year, Prudential partners with employee Business Resource Groups (BRG), which provide opportunities for associates to learn, network, and seek personal and professional development opportunities. Each BRG is committed to providing greater leverage to the Company's business initiatives within different communities. Prudential has institutionalized the value of diversity into the way the company interacts and partners with its workforce, markets and surrounding communities. Expanding its diversity efforts through a unique program, 'Horizon', Prudential builds relationships with diverse groups that represent every facet of society. In doing so, Horizon helps Prudential be a better provider of financial services to a broad customer base. At Prudential, diversity improves the quality of the job experience and adds to the productivity of the work force. Prudential links diversity to every business unit strategy and incentive compensation, for all levels of management, is related to the achievement of specific diversity objectives. Contact Dawn Kelly, Dir. of Global Public Relations, 973 802-7134, dawn.kelly@prudential.com.

Multicultural Marketing Resources, Inc., announces the release of the 2001-2002 edition of The Source Book of Multicultural Experts (ISBN 0-9666315-3-6). Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both journalists and marketing executives. More than 150 companies and organizations are listed with full contact information and, for many, a description of services. This edition is an updated and expanded edition of The Source Book of Multicultural Experts which was first published in July 1998. Cross reference listings guide readers to find a company by business and by industry area of expertise. Market sections are sponsored by the leading agencies that help companies reach these markets, including Prime Access, Kang & Lee Advertising, The Bravo Group, López Negrete Communications, Inc., The New America Strategies Group, Sina.com, Rediff.com, Global Lead, Language Line Services, and KSCI-TV. Each section starts with an article that provides an overview of that market. Special focus sections cover the recent census, diversity, in-language services, the Asian-Indian market, and Chinese online. Cost is $59.95 plus $3.50 shipping & handling and NYS tax. Call 212-242-3351 or order online at www.multicultural.com.

The Asian American Advertising Federation, or 3AF, (formerly The Association of Asian American Advertising Agencies), established in February 1999, is made up of Asian American advertising agency principals, media, advertisers and strategic partners. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism within the industry. The organization will be hosting several events in the coming months, beginning with an all-day conference in Los Angeles in late September. Other conferences will follow, including one on October 5th in New York, and another during the Lunar New Year in San Francisco on February 22, 2002. For more information about 3AF or any of its upcoming events, call 212-242-3351 or go to www.3af.org

The Institute for International Research invites you to attend a unique event geared towards Latino consumer behavior in this stagnating economy. The seminar is entitled "Marketing Financial Products & Services to U.S. Hispanics," and will take place in Los Angeles on September 13-14. Those who attend the event will learn to understand the general mindset of Hispanics with regard to finances and financial institutions, discover how the latest trends from the U.S. Census will impact the financial services industry, and create and implement a Hispanic banking strategy. Speakers will represent companies including Santiago & Valdes Solutions, Harris Bank, Allstate Insurance Company, Lazos Latinos, La Agencia de Orci, TNS Market Development, Washington Mutual, Metrociti Mortgage Corporation and Interlex. Contact producer Melissa Magley at 212-661-3500 x3236 or visit www.iirusa.com/hispanics.

Eros Entertainment Inc., the largest distributors of Bollywood content worldwide and market leaders in the home entertainment market, recently launched an online Bollywood DVD rental service. With this launch, Eros aims to further consolidate its leadership position in the internet market. Customers can log on to www.erosentertainment.com and order DVDs of their choice from the convenience of their own home for a small monthly rental fee. The DVDs will be delivered to the customer's doorstep free of cost. The Eros website is the one-stop-shop for Bollywood buffs looking to find the latest releases, to buy or rent DVDs, to catch up on Bollywood gossip, to buy Bollywood merchandising, to participate in live auctions and very soon, even create their own on-line movie channel via broadband connectivity. For more information contact Hari Srinivas or Charisma Juneja, 201-558-9055 or 201-553-1248.

The U S Hispanic Market Boom & Customer Relationship Strategies Conference, organized by Strategic Research Institute, will take place July 19-20, 2001 at the Omni Los Angeles Hotel in LA. The conference is designed to help businesses catapult their services and selling capabilities into the Hispanic arena. Isabel M. Valdes will deliver the keynote workshop and the event will be chaired by Marlene Garcia of La Agencia de Orci and Jose Nine of Capital One. Companies in attendance will include American Honda, Target Stores, Royal Caribbean International, Macy's West, Gateway, Procter & Gamble, Bank One, Allstate and Krispy Kreme. In addition, the SRI 8th Annual Ethnic Marketing Event will take place at the University of Chicago in downtown Chicago on October 29-30-31, 2001. For more information, visit www.sriinstitute.com, 888-666-8514.

Founded in 1976, KSCI is Southern California's preeminent Asian language TV station bringing news, sports, dramas and entertainment, in 14 languages, to the largest U.S. Asian Market. The station delivers upscale Asian families to advertisers such as AT&T, Burger King, Charles Schwab, Ford, GM, McDonald's, TelecomUSA and Toyota. KSCI-TV offers a myriad of integrated marketing opportunities for advertisers who wish to reach the Asian American market at a grass roots level. Because it invests heavily in market research, including proprietary consumer and viewership surveys, KSCI-TV can help advertisers in making decisions. This, coupled with its longstanding involvement with local community based organizations, demonstrates the station's commitment to its viewers. KSCI-TV was the first Asian-language station in L.A. to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Contact Gannon Gray, General Sales Manager, 310-478-1818.