Founded in 1976, KSCI is Southern California's preeminent Asian language TV station bringing news, sports, dramas and entertainment, in 14 languages, to the largest U.S. Asian Market. The station delivers upscale Asian families to advertisers such as AT&T, Burger King, Charles Schwab, Ford, GM, McDonald's, TelecomUSA and Toyota. KSCI-TV offers a myriad of integrated marketing opportunities for advertisers who wish to reach the Asian American market at a grass roots level. Because it invests heavily in market research, including proprietary consumer and viewership surveys, KSCI-TV can help advertisers in making decisions. This, coupled with its longstanding involvement with local community based organizations, demonstrates the station's commitment to its viewers. KSCI-TV was the first Asian-language station in L.A. to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Contact Gannon Gray, General Sales Manager, 310-478-1818.

HISPANIC Magazine has chosen Interlex, an advertising, marketing and PR firm specializing in the Latino Markets, as one of its 100 Hispanic firms changing the face of business. Headquartered in San Antonio, Interlex serves an array of prestigious clients nationwide. Through their Mexico offices, they provide expanded services and Latin American representation. Over time, Interlex has honed a number of proprietary techniques for Hispanic market research, branding and communications. Interlex's philosophy is built upon the timeless values of love, family and community. Thus Interlex is devoted to helping its clients reach a better understanding of Latino cultures and of the people beyond the numbers. Integrating product development and internal consulting into its work, Interlex empowers companies to better serve Latino consumers. In the end, this enhances the success of their campaigns, products and services while nurturing brand loyalty. Contact Rudy Ruiz, President, 210-930-3339 or visit www.interlexusa.com.

Census 2000 data confirms the Asian Pacific American population is among the fastest growing segments in the U.S. population, spanning over 11 million people. These consumers have the highest average household income and the highest level of education among all U.S. consumers. A consortium of leading firms in the fields of ethnic marketing, advertising, public relations and market research will launch a syndicated market-focused research study on Asian Pacific Americans. The study is designed to support corporations and businesses who have an acute interest in securing timely, accurate and cost effective information on this rapidly growing market segment. Asian Pacific American Market Trends is sponsored by Interviewing Service of America, Imada Wong Communications Group, InterTREND Communications and Kang & Lee Advertising. Study Advisors are KSCI-TV (Los Angeles) and KTSF-TV (San Francisco). Contact: Polly Kleissas, V.P., Interviewing Service of America (Washington, D.C.), 410-827-4855 pkleissas@isacorp.com or Michael Halberstam, President, Interviewing Service of America (Headquarters/Los Angeles) 818 989-1044 mhalberstam@isacorp.com.

Marketing to African American and Urban Consumers Conference on May 31-June 1, 2000 in Chicago, featuring Nike, Colgate Palmolive, Bloomberg, Charles Schwab, MTV, Nationwide Insurance and more. Multicultural Pharmaceutical & PR conference in Princeton, New Jersey on June 25-26, 2001 featuring GlaxosmithKline, Pfizer, Kang & Lee, MD&A Salud, Johnson & Johnson, Whitehall Robins and brand new data on buying power from Selig Center for Economic Research. U.S. Hispanic Customer Relationship Strategies Conference on July 19-20, 2001 in Los Angeles, featuring Great Circle Family Foods (Krispy Kreme), American Honda, Allstate, Gateway, P&G, Capital One, Bank One, Macy's West, Target Stores, Royal Caribbean International, San Diego Padres and many more. Contact rranganathan@srinstitute.com or visit www.srinstitute.com.

KTSF is the only source of news and entertainment programming for 1.6 million Northern California Asian-Americans. Now celebrating its 25th year of serving the Asian market, the station carries programming in fourteen languages including Cantonese, Mandarin, Japanese, Tagolog, Vietnamese, Korean, Hindi, and Laotian. News is a primary focus of station programming. KTSF is the only television broadcaster in the United States to run nightly, live newscasts in both Cantonese and Mandarin. The station broadcasts the nation's only live Chinese-language talk show. China Crosstalk, hosted by Jay Stone Shih, airs each weeknight. KTSF airs the top-rated drama series from Hong Kong, China and Taiwan in a two-hour primetime block each weeknight. KTSF is the leader in Asian market consumer and viewership research and has commissioned a series of such studies since 1986. The complete list of research questions over the past 15 years can be accessed on the station website. Go to ktsf.com and click on "Research". Contact Michael Sherman, General Manager, 415-468-2626 or at gm@ktsftv.com.

SINA.com, a leading Internet media and services company for Chinese communities worldwide has launched "SINA Scope," a bi-monthly newsletter for companies wishing to penetrate the global Chinese market. The first of its kind in North America, "SINA Scope" reports on emerging trends and opportunities in online marketing in North America and Greater China, and features easy "how-tos" for breaking into the highly desirable Chinese online market, one of the fastest-growing in the world. The newsletter is free of charge and currently available in print format. According to Interviewing Service of America, 59% of Chinese Americans log onto the Web daily, with the average Internet user having a college degree and an income of $69,000…the highest of all ethnic groups using the Web. SINA's 22.6 million registered users worldwide represent a valuable cross-section of global purchasing power for companies like Johnson & Johnson, Charles Schwab and American Airlines. In addition to the latest market updates, "SINA Scope" will present successful case studies from both North America and China. For more information or to subscribe to "SINA Scope," email deliver@staff.sina.com or call Karen Brux, 408-548-0000 ext. 1324.

ASB Communications, founded in 1997 by Neeta Bhasin, is a full service agency providing services in marketing, advertising, public relations and events management, targeted towards the South Asian and Indo-Caribbean markets. It is amongst the fastest growing independent Advertising and PR firms, catering to client requirements, nationwide. ASB Communications is affiliated with Bromley Communications, and Manning, Selvage, and Lee. ASB works with companies targeting the vast South Asian and Indo-Caribbean communities, for their products and services. We use our knowledge and expertise to assist companies break barriers and build relationships between these diverse groups, helping businesses expand into this highly educated, influential and economically stable community. Coupled with its liaison with business and community leaders, ASB has acquired a vast knowledge and rich experience in business and marketing. Clients and projects include Western Union, Prudential Insurance Company of America, US Census Bureau, and Valucom. Contact Neeta Bhasin, President, ASB Communications at 212-216-9305 or Nbhasin@asbcommunications.com.

The growth of multi-ethnic groups in the U.S. is remarkable. According to the Census Bureau figures for the year 2000, one out of every 10 people living, earning and spending money in the U.S is foreign born! There is no doubt America's complexion is changing. That's why IIR is proud to present Direct Marketing to Multicultural Markets, June 21-22, 2001 in San Diego, CA. Developing a multicultural approach to the marketing of your products or services is no longer something "alternative." It is a bare necessity! Hear from leaders in multicultural marketing like BlackVoices.com, Wong Wong Boyack, Cultural Access Group, La Opinión and Sina.com. Test "Your Multicultural Direct Marketing IQ" during our thought-intensive session with Andrew Morrison, leading expert in the field of advertiser-supported database marketing, founder of NiaDirect and President of RFM Broadcasting. To Reach The Multicultural Marketplace", led by AccuData America. Our chairperson for this event is Dr. Andrew Erlich of Erlich Transcultural Consultants, a full-service marketing, consumer research and training firm. For more information or to register, call 888-670-8200 or visit www.iir-ny.com.

Known as the "Black Yahoo," The Black World Today (TBWT) is currently ranked in the top 1% of the Web's most popular sites by WebsMostLinked.com. TBWT is one of the oldest and most respected black Internet companies in the world. With a successful track record of publishing the first daily online black newspaper, TBWT has evolved over the past five years into a leading full service portal. Since its inception in 1996, TBWT has won numerous awards for content and design. Recent accolades include: Three first place National Association of Black Journalists (NABJ) awards for Excellence in Journalism (New Media Category). Sponsorships of all areas of the site are available. The Black World Today is eager to answer any questions about the site, audience and available advertising opportunities. To find out more about Premium Sponsorship Packages contact Yolanda Sealey-Ruiz, Marketing Director, The Black World Today, YSealey@aol.com.

The Association of Hispanic Advertising Agencies, founded in 1996, is the first national organization of firms that specialize in marketing to Hispanic consumers. AHAA's mission is to grow, strengthen and enhance the Hispanic advertising and marketing industry and to promote its strength to the private and public sectors, raising awareness of the value of the Hispanic market's many opportunities. The creation of this Association has given Hispanic agencies a unified voice, established a code of ethics and enhanced the professionalism of the industry. The Association of Hispanic Advertising Agencies has two semi-annual conferences a year. These conferences explore the synergy and business opportunities in Hispanic Markets and offer sessions led by some of the most successful, highly regarded industry specialists from around the Americas. AHAA's upcoming semi-annual conference will be held in New Orleans, LA in September 2001. Contact Horacio Gavilan, Executive Director, 703-610-9014 or www.ahaa.org for more information.

The U.S. Census Bureau estimates that the U.S. Hispanic population will triple from 32.4 million in 2000 to 98.2 million in 2050. This emerging population already has a buying power of approximately $450 billion. With this much opportunity at stake, you cannot afford to exclude this population from your marketing efforts. For this reason, IQPC is proud to present its 3rd U.S. Hispanic Marketing Conference, May 21-23, 2001, at the Hyatt Regency, Miami, FL. During the two-day conference, a remarkable panel of experts will teach you what the U.S. Hispanic market is, what its purchasing habits, and how to best market your products/services to it, both online and offline. Here are some of the leading companies we have gathered together to speak: Kraft Foods, Pepsi, Nissan, and Mastercard. MARK YOUR CALENDAR NOW! Bring plenty of business cards too, as this is the perfect opportunity for networking! Contact Sonia Pun, Marketing Manager at sonia.pun@iqpc.com, or visit us on www.iqpc.com.