EthnicGrocer.com, Inc. is the premier online provider of ethnic food and products offering a convenient way to purchase a wide variety of ethnic products with an exceptional level of service through ethnic-oriented Internet domains. The company is made up of 4 branded websites: EthnicGrocer.com™, GongShee.com™, Namaste.com™, and QueRico.com™. The name of each web site is a significant cultural phrase and has strong brand name potential. The goal for each of these sub-brands is to become the "leading electronic retailer" for the individual ethnic population.
GongShee.com — Chinese food, health, beauty and other consumer products
Namaste.com — Indian food, health, beauty and other consumer products
QueRico.com — Latin food, health, beauty and other consumer products
EthnicGrocer.com — Worldwide food and cooking products for mainstream American market
Contact Kanwar M. Singh, General Counsel, 312-762-2600, ksingh@ethnicgrocer.com.

The World Association of Research Professionals. ESOMAR's mission is to promote the use of opinion and market research for improving decision making in business and society worldwide. In the process of globalization won't all marketing become ethnic marketing? The first worldwide conference on Ethnic Marketing. Breaking the boundaries of current thinking. Bringing together knowledge and experience from around the world. The forum to discuss Cultural adaptation and differences, Consumer profiling, Communication strategies, Marketing strategies.Don't miss presentations from: Ford (Canada), Western Union/GWK Bank (Netherlands) Kellogg (India), South African Breweries, RAI-Radiotelevisione Italiana (Italy) Netherlands Programme Services (Netherlands), MTV Networks -Nickelodeon (USA). Also including a workshop on Qualitative Research: Bridging gaps or letting diversity in? Deadline for early registration 16 June. For the full program and online registration: www.esomar.nl, or contact Sara von Nordheim: conference@esomar.nl phone: 31-20-664-2141.

Admerasia Inc. is the largest privately owned Asian American advertising agency with expertise in reaching the Asian and emerging markets. Along with its sister companies, Cyverasia, 618 Inc. and aLanguageBank, the agency's expertise are grounded in a variety of fields including: full-service advertising and marketing capabilities, in-language interactive capabilities, in-language telemarketing capabilities and multingual service capabilities. Admerasia offers integrated marketing communication solutions to clients seeking to reach diverse audiences in the United States and around the world. A pioneer in multicultural marketing, Admerasia develops multilingual campaigns that build brand image and secure market share. Admerasia services such clients as American Express, MCI WorldCom, MetLife, Hennessy, Citibank, The Fannie Mae Foundation, MoneyGram and more. The largest privately owned Asian agency, Admerasia is headquartered in New York with offices in Los Angeles and Toronto. Admerasia is the only family of companies who has created integrated offerings in advertising and media management, telemarketing and database management, and interactive marketing. . Contact Connie Cheng, SVP, 917-326-2810, constancec@admerasia.com.

RL Public Relations + Marketing is a full-service public relations and marketing agency dedicated to developing and executing breakthrough marketing communications reaching the vibrant Latino communities here in the U.S. and throughout Latin America. Founded in 1995, RL Public Relations is one of the most successful independent marketing firms in Southern California. Creativity is the force behind all good marketing plans. At RL Public Relations we believe that creativity -- founded on a comprehensive understanding of the marketplace and solid communication principles -- is the key to breakthrough marketing programs. We believe that creative energy, molded according to the needs and dynamics of the marketing place, is at the core of truly great marketing -- marketing that is straightforward, passionate, powerful and persuasive. Contact Roxana Lissa, President or Paola Risso, VP, 310-385-1697.

KSCI-TV, founded in 1976, is the preeminent Asian language TV station in the US, providing news, sports, dramas and entertainment in 14 languages including Korean, Mandarin, Cantonese, Japanese, Vietnamese and Tagalog. The station delivers upscale Asian families for advertisers such as AT&T, Colgate-Palmolive, Toyota, McDonald's, Metropolitan Life and Disneyland. The station's numerous community awards, including the Organization of Chinese Americans' Image Award and the Korean American Coalition's Community Service Award, shows its commitment to viewers. KSCI-TV was the first Asian-language station in LA to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Call Jon Yasuda, President & CEO, 310-478-1818.

Salud.com, a Miami-based Internet company, provides health-related information, services, tools and products for the Spanish speaking world on the Internet. It is the first website to cross borders to the Spanish-language world by providing high quality medical and health content. It is poised to become the market-leading provider of original and proprietary health-related content for more than 550 million Spanish-speaking consumers and health care professionals in the United States, Latin America and Spain. Jose Velez, a seasoned expert in global marketing, is Chief Marketing Officer. The site has two major areas of focus, one for the consumer, and a second for the physician/health-care professional. Consumers will be able to better manage their personal health with comprehensive and timely information on ailments, illness, nutrition, fitness and wellness. Salud.com offers its healthcare professional subscribers a comprehensive range of services and solutions. Physicians, nurses and other medical professionals can earn Continual Medical Education (CME) credits online, read the latest medical news by specialty, purchase medical books and supplies, browse current medical journals or research articles. Contact Dora Diaz, The Bravo Group, 212-614-6206.

interTREND is an innovative full service agency targeting the Asian communities in the U.S. Established since 1991, interTREND's current client roster includes GTE, Disneyland, Western Union, State Farm Insurance, JCPenney, Charles Schwab, Northwest Airlines and California Bank and Trust. Committed to servicing the Asian American communities, interTREND also works with CBO such as Asia America Symphony and Asia Pacific American Legal Center on a pro bono basis. interTREND's ultimate objective is to build clients' business through results oriented integrated communication programs. Scope of services offered: Advertising, Strategic Planning, Research, Media Buying and Planning, Public Relations, Events and Promotions, Direct Marketing, Graphic Design and Internet Marketing. Contact Julia Huang, CEO, 310-324-6313 ext 213, jych@intertrend.com.

SINA.com is a leading Internet destination network for Chinese communities worldwide, offering on-line news, entertainment, community and commerce. Encompassing a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America, SINA.com has been at the forefront of expanding and enriching the Chinese Internet space for the world's largest population. SINA.com was voted number one by China Internet users in both the December 1999 and June 1999 semi-annual surveys conducted by the China Internet Network Information Centre, or CNNIC. Through its global portal network, SINA.com has diversified and enlivened the virtual world with the heartbeat of the Far East and brought it up close and personal to the rapidly-growing population of upscale, educated and professional Chinese speakers across the globe. Charles Schwab, New York Life, Miadora, Sprint, Priceline, CarsDirect.com and Northwest Airlines are just a few of the companies who have chosen SINA.com as their marketing partner.
Contact Karen Brux, Director of Marketing, 408-548-0000 x 1324, karenb@staff.sina.com.

The American Advertising Federation (AAF) has been working for several years to empower the industry with a more diverse work force and information about emerging multicultural markets in the US. Recent initiatives of the AAF and its non-profit educational Foundation help facilitate the exchange of information and ideas between national advertisers, ad agencies and minority firms. Recent efforts include the Executive Roundtable on Multicultural Advertising and Diversity and the ad hoc Business Practices Review Committee (BPRC) to address long-standing complaints that some corporations' business practices restrict opportunities for companies that target multicultural consumers. Now in its 4th year, the Most Promising Minority Student (MPMS) program has presented the ad industry with over 250 top candidates. The MPMS program's two-day agenda, which is co-sponsored by companies like NBC, General Motors, Advertising Age and Procter & Gamble includes the annual Building Bridges for our Future national awards luncheon. Call Heide Gardner, Vice President, National Multicultural Initiatives, 202-898-0089.

TradeSepak.com is a virtual trade show for companies and professionals in "knowledge economy" industries. Currently, white papers form companies ina variety of industries/technologies are hosted, indexed and catalogued on the site. This provides the universe of prospective buyers, analysts, engineers, licensing executives, attorneys, researchers, journalists and other knowledge professionals with an easy way to find the in-depth information they seek from leading companies. By aggregating white papers centrally, TradeSpeak.com eliminates the need to search through individual company pages, or through the vast number of web sites that turn up as search results from any of the top search engines. Those problems will continue to worsen as the amount of content stored ont eh web continues its rapid growth. Later this year, TradeSpeak.com will begin hosting other types of content such as data sheets, product literature, capabilities brochures, etc. Their mission is to provide a unique online resource for thought leaders. Contact Kevin Kiyan, Founder & CEO, 408-626-7077, kkiyan@tradespeak.com.

The Association of Asian American Advertising Agencies will hold their summer conference on June 2-3 in Los Angeles at The New Otani Hotel. Reaching Asians Online will be the focus of the first day of the conference; The Asian American Advertising Agency will be the focus of the second day. A reception will be held at the Japanese-American National Museum. The mission of the A5 is to grow the Asian American advertising and marketing industry, raise public awareness off the importance of the community and further the professionalism of the industry. Call 212-242-3351 or visit www.3af.org.

Internet media company Homeland Networks Corporation has launched the world's first destination sites that offer multi-channel, multi-lingual streaming radio and television to the Internet. RadioofIndia.com provides round-the-clock news, sports and music coverage from India. Ten channels from the seven major regions of India are included. The site features 30-second commercials broadcast every 15 minutes. TVofIndia.com offers the same mix of sports and entertainment that heretofore has been unavailable outside India, including the many movies made in "Bollywood," India's cinematic equivalent to Hollywood. PressofIndia.com features a one-stop site with India's most influential newspapers, magazines and other periodicals. The sites are the first in a series of destination sites that will serve non-resident immigrant communities with original content and products. The company, based in San Jose, CA, was launched in 1999, and its founding board members include Sabeer Bhatia, founder of Hotmail, and K.B. Chandrasekhar, chairman of Exodus Communications. Contact Eric Montgomery 408-727-0351, ericm@mcgpr.com.