With more than 1 million members and generating up to 105 million pageviews each month, AsianAvenue.com is the largest and fastest growing interactive online community for Asian Americans. AsianAvenue.com has recently closed new advertising deals with Hewlett-Packard, Amazon.com, and Miramax. These milestones mark AsianAvenue.com as the premier media property of the second-fastest growing population in the United States. AsianAvenue.com combines state-of-the-art interactive tools with innovative editorial content to draw 350,000 unique users per month. Members of AsianAvenue.com receive special features such as a personalized free homepage, email account, as well as access to online games, forums, chat-rooms, special promotions, feature articles, and breaking news. The site was recently named "Top Asian-American Network" on the Web, in Yahoo! Internet Life's Top 100 Sites for 2000. Call Betty Huang, Director of Marketing, 212-431-4477 ext.224 or email betty@mail.communityconnect.com.

The LinkOnline Group is a unique group of multicultural marketing specialists headquartered in Los Angeles, CA. The "Group" includes Innovasia Communications, a full-service advertising agency specializing in diversity marketing for U.S. markets; LinkOnline Interactive, an award-winning website and interactive media development company; and LinkOnline Network, a state-of-the-art data and internet solutions provider. CEO Samuel Koh formed the company to help clients strategically leverage in-language broadcast, print and direct response advertising with new media and technology. Together with his partner and President, Elcid Choi, they have landed key accounts, including General Motors Corporation, Cadillac, Chevrolet as well as Qwest Communications. Virtually all of the Group's staff of over thirty advertising and interactive professionals is multi-lingual (Spanish, Cantonese, Mandarin, Korean, Japanese, and Vietnamese) and experienced. Call Samuel Koh or Elcid Choi at 213-251-1515.

MiContacto.com, an online career development company for Latino and bilingual professionals, recently launched its site, www.MiContacto.com. MiContacto offers career development tools for job seekers and a search tool for companies seeking bilingual and bicultural employees. The original concept for MiContacto stemmed from the growing need for bilingual and bicultural professionals in the workplace and the increased use of the Internet for job searches and career development. Companies that seek MiContacto's services will be able to search resumes, post available positions and company profile and contact potential candidates online. Branding and advertising opportunities are also available on the site. Additional aspects of the site that differentiate MiContacto include the company's established contacts with major universities and companies throughout the U.S. and an information channel providing relevant, up-to-date Hispanic and Latin American business stories. Contact the sales team at salesmc@micontacto.com.

Access Worldwide/Cultural Access Group of Los Altos, CA, an independent market research firm specializing in multi-cultural consumer research, partnered with Survey.com of Campbell, CA to conduct a major online survey among Internet users of various ethnic and cultural backgrounds. Unlike traditional "digital divide" research that has focused solely on the issue of Internet access, this study focused on the unique needs of Hispanics and African-Americans on the Internet. Preliminary results based on about 5,000 responses revealed that each ethnic group had distinct perceptions, attitudes, and behaviors regarding the Internet. For example, African-Americans were found to use the Internet more for community and social activities; the General Market tends to have more Internet experience and are more comfortable conducting financial transactions and purchasing goods and services. Final results will be released at a later date upon completion of the data collection. Call David Morse, C.O.O., 650-623-1013 or email dmorse@accesscag.com.

The Association of Hispanic Advertising Agencies' (AHAA) semi-annual conference in Newport Beach, CA, marks the largest gathering of Hispanic advertising leaders to date. Over 475 attendees gathered for three days in Newport Beach, CA to explore how Hispanic agencies can revive creative spirits, explore new creative ways of thinking and celebrate the exceptional work being done in the Hispanic advertising industry with the 2nd Annual Advertising Age Hispanic Creative Advertising Awards. The conference featured Sergio Bendixen, President of Hispanic Trends and one of the most experienced Hispanic media analysts and pollsters in the U.S. Benedixen announced the results of the AHAA poll, which showed more than 900,000 Hispanics have registered to vote in the past 12 months (a 14 percent increase bringing the total number to 7.4 million) and that of all registered Hispanics, 92% plan to participate in the 2000 elections. According to additional research released at the conference by Hispanic Trends, the issues that are driving Hispanics to the polls this election are healthcare 33%, education 31%, economy 20% and other issues 16%. AHAA is the national organization of firms that specialize in marketing to the nation's 32 million Hispanic consumers. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of $458 billion. Call Horacio Gavilan, Executive Director, 703-610-9000.

The Bravo Group, ranked #1 among Hispanic agencies in the country, has expanded to include divisions specializing in Hispanic health care and well being, BravoMed; e-marketing, Bravo 2.1; and the Latino youth market, Bravo Lateeno. BravoMed focuses on pharmaceutical businesses that seek to establish a relationship with Hispanic consumers and wish to develop marketing programs directed to this target. Solid partnerships with leading pharmaceutical clients since 1984 and excellent brand results provide The Bravo Group with solid background and expertise to service both traditional and over-the-counter brands as well as the more recent direct-to-consumer business needs. Bravo's multidisciplined services include advertising, direct marketing, public relations, research, promotions and event marketing. Clients include AT&T, Kraft Foods, Glaxo-Wellcome, Philip Morris, Columbia House, Banco Popular, Orchard Supply Hardware, Whitehall-Robins, the US Postal Service, Blockbuster, Sears and BestFoods. Call Daisy Expósito, President & Chief Creative Officer, 212-614-6000.

San Francisco-based KTSF Television has launched the nation's first live Chinese-language talk show. The host of China Crosstalk, Jay Stone Shih, is a well known and respected media personality in the Chinese community. For the past three years Shih has hosted his own Mandarin-language radio program which airs two hours every day in San Francisco, San Jose, and Los Angeles. KTSF's broadcast of China Crosstalk marks the first time the Bay Area Chinese community has the ability to direct their questions to prominent newsmakers in a television format. Shih's guests represent a cross-section of interests including politics, entertainment, business and education. China Crosstalk airs each weeknight from 11:00-11:30pm. KTSF Television is the only source of news and entertainment programming for 1,600,000 Northern California Asian-Americans. The station carries programming in fifteen languages including Cantonese, Mandarin, Taiwanese, Japanese, Tagolog, Vietnamese, Korean, Hindi, and Laotian. KTSF is the only television broadcaster in the United States airing nightly, live newscasts in both Cantonese and Mandarin. Call Michael Sherman, General Manager, 415-468-2626 or email msherman@ktsftv.com.

CFA & Strategic Research Institute New York announce the first-ever Latin Sports and Sponsorship event featuring David B. Falk, Chairman and CEO of SFX Sports Group and Andres Cantor, most famous on-air soccer personality from Futbol de Primera. Speakers include: Sears, John Hanckok, Nestle, Padres, Florida Marlins, Sports Business Journal, Miami Heat, Fox Sports Espanol, ESPN Sports Poll. Leverage the passion of sports for your brand by networking with all the major and minor leagues and high-powered sports sponsors wanting to build the Hispanic and Latin American markets. Attractive sponsorships including golf, tennis tournaments, Monday Night Football and more. Call 212-967-0095 ext. 259, email npimenta@srinstitute.com or visit www..srinstitute.com.

Strategic Research Institute announces three important conferences in multicultural marketing: On December 7-8, 2000, the Institute will hold a "Building Workforce Diversity" confernce at the Hilton Hotel and Towers, Atlanta featuring keynote speakers Heide L. Gardner, AAF and Dora Dorothy, Advantica Restaurant Group featuring the Denny's case study. "7th Annual Marketing to US Hispanics an Latin America at the Wyndham Miami Beach Resort Hotel on January 25-26, 2001. Case studies include Lincoln Mercury, Countrywide Loans, Seeking the Hispanic Vote and more. A "Multicultural Pharmaceutical and Healthcare" conference is scheduled for Jan 29-30, 2001 at the Hyatt Regency, Princeton, New Jersey. For more information contact Rupa Ranganathan, rranganathan@srinstitute.com or call 212-967-0095x252.

Strategy Research Corporation is a full service marketing research company for Latin America and the U.S. Hispanic Market. Based in Miami Florida, SRC has been conducting marketing research for multinational corporations on a multi-market and pan-regional scale for over a quarter of a century. During this period SRC has collected and disseminated one of the largest knowledge bases on Latin America, the Caribbean and the U.S. Hispanic Markets. As a Market Facts Company, Strategy Research continues to grow, providing qualitative and quantitative solutions for ethnic marketers through custom, targeted and methodological approaches through our 500,000 household U.S panel by CATI or TeleNación our U.S.Hispanic Omnibus. Strategy Research Corporation is author of the U.S. Hispanic Market Study and the Latin American Market Planning Report. The 2001 Latin American Market Planning Report is being launched at a one day seminar on November 9th, 2000 at the Miami Airport Hilton. Call Johanna Strouss, Director of Marketing, 305-649-5400.

The American Advertising Federation (AAF) has been working for several years to empower the industry with a more diverse work force and information about emerging multicultural markets in the US. Recent initiatives of the AAF and its non-profit educational Foundation help facilitate the exchange of information and ideas between national advertisers, ad agencies and minority firms. Recent efforts include the Executive Roundtable on Multicultural Advertising and Diversity and the ad hoc Business Practices Review Committee (BPRC) to address long-standing complaints that some corporations' business practices restrict opportunities for companies that target multicultural consumers. Now in its 4th year, the Most Promising Minority Student (MPMS) program has presented the ad industry with over 250 top candidates. The MPMS program's two-day agenda, which is co-sponsored by companies like NBC, General Motors, Advertising Age and Procter & Gamble includes the annual Building Bridges for our Future national awards luncheon. Call Heide Gardner, Vice President, National Multicultural Initiatives, 202-898-0089.

KSCI-TV, founded in 1976, is the pre-eminent Asian language TV station in the US, providing news, sports, dramas and entertainment in 14 languages including Korean, Mandarin, Cantonese, Japanese, Vietnamese and Tagalog. The station delivers upscale Asian families for advertisers such as AT&T, Colgate-Palmolive, Toyota, McDonald's, Metropolitan Life and Disneyland. The station's numerous community awards, including the Organization of Chinese Americans' Image Award and the Korean American Coalition's Community Service Award, shows its commitment to viewers. KSCI-TV was the first Asian-language station in LA to win an Emmy for its series, "U.S. Citizenship: A Dream Come True." Call Gannon Gray, General Sales Manager, 310-478-1818.