Q: What is Black History Month?
A: Black History Month was created out of the need to recognize the contributions that African Americans have made and continue to make to America. More...

KTSF-TV Study Of Chinese-Americans Finds Consumers Prefer AT&T, Bank Of America, Charles Schwab, AOL and YAHOO Over Competitors
Michael Sherman, General Manager, KTSF Television

A survey of Chinese-Americans in the San Francisco Bay Area provides a snapshot of the community's purchasing, language and political preferences, as well as its demographics. The annual study was commissioned by KTSF-TV, San Francisco, and conducted by Interviewing Service of America (ISA). More...

The Hispanic consumer market continues to be the fastest growing consumer in the U.S. today. In fact, the U.S. Hispanic population is the 5th largest Spanish-speaking population in the world behind Mexico, Spain, Colombia and Argentina. More...

The Internet revolution has hit China and there's no turning back. An estimated 32.5 million Chinese will be online by 2001 1, with revenue from e-commerce expected to increase to $11.7 billion by 2004. More...

You are a marketer. You come across information about a consumer segment for your product in the U.S. which you heretofore have not focused on. This segment currently numbers just under 11 million individuals and is growing faster than any other group in the United States. More...

The number of women of color entrepreneurs has been growing steadily and is, in fact, one of the fastest growing segments of the U.S. economy. According to the National Foundation for Women Business Owners' (NFWBO) report, "Facts on Women-Owned Businesses: Trends Among Minority Women-Owned Firms," the number of Black women-owned firms increased by 135%, employment grew by 70%, and sales rose by 55% between 1987 and 1996. More...

A survey of Chinese American consumers reveals their strong preference for certain brands over key competitors in specific product categories as well as their demographic profile and language preferences. More...

A survey of top multicultural marketing experts reveals the future of ethnic marketing is extremely promising into the 21st century. More...

Multicultural marketing is dynamic, changing and evolving to reflect the explosive growth and increasing diversity within ethnic markets. Population growth and economic force tell a powerful story. More...

First there was Generation X; then there was Generation Y. Now there's the 1.5 Generation - a unique group within the ethnic community. In the Asian American segment of the country's fast-growing multicultural population, the 1.5 Generation is considered by Asia Link Consulting Group, a leading research firm specializing in multicultural markets, as the 'forgotten' generation that deserves attention. More...

As you read about the diverse portraits of today's successful business women and entrepreneurs in this newsletter, a common link can be seen; these women and their companies represent the increasing and ever-changing role and impact of women in the business world today. More...

For a look at what's ahead in 1999 in marketing to ethnic consumers, Multicultural Marketing News turned to the nation's leading research firms, ethnic ad agencies, ethnic media and corporate marketing executives for their predictions. More...

Major cultural festivals and holidays represent unique opportunities for marketers to speak to consumers at culturally relevant events and community venues. With the holiday season approaching, this is the time that astute marketers review possible tie-ins with Hispanic, African-American and Asian-American holidays, showing these key consumer groups that their business is important by acknowledging the holidays that are important to them. More...

Urban culture trends have permeated the community in a broad way. Ethnic groups have contributed to the unique culture in this country. Music is a prime example of an industry that has felt the impact of urban influence. More...

Being conducted at the turn of the millennium, Census 2000 is already drawing a lot of attention. Since the official census count is used by marketers and media alike, the results of the census have widespread implications if the way minorities are counted and identified influence the outcome. More...

The explosive growth of ethnic media in the U.S. mirrors the very market it serves. Just as the U.S. minority markets are growing in population - so fast, in fact that the combined groups will soon become the majority population - so too is the media targeted to this population. More...

You and your spouse are about to leave on a much deserved vacation. You've got your tickets, the luggage is all packed and the office has the only-in-an-extreme-emergency numbers. But where are you going? Are the kids going with you? The answers may depend on whether you are white, Hispanic, African American or Asian American. More...

Asian Americans are increasingly becoming a visible presence in the top cities of America. Not only are they opening businesses of their own, but they make up a growing percentage of retail customers. And they are shoppers with unique buying habits. More...

Spanish Women Writers, published by Greenwood Press of Westport, CT., profiles and analyzes fifty significant women writers of Spain'some celebrated and some overlooked from the fourteenth century to the present, with original literary criticism oriented toward feminist theory. More...

Combine two of the hottest trends in marketing today-ethnic marketing and the internet-and you're surfing multicultural websites. Here's where computer literate, interest-identified consumers can be found. More...