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Contact: Lisa Skriloff, 212-242-3351
Multicultural Marketing Resources, Inc.
2005-2006 Edition of The Source Book of Multicultural Experts
is Published by Multicultural Marketing Resources, Inc.
8th Edition of Reference Guide Provides Resources for
Journalists and Marketing Executives
NEW YORK CITY – Multicultural Marketing Resources, Inc. announces the publication of the 2005-2006 edition of The Source Book of Multicultural Experts (ISBN 0-9666315-7-9). Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both journalists and marketing executives. Over 200 companies and organizations are listed with full contact information and, for many, a description of services. Selected sections of this year's edition can also be viewed on the web at www.multicultural.com/experts.
Multicultural Marketing Resources, Inc. is a NYC-based public relations and marketing company representing the nation's leading experts in marketing to multicultural America, businesses owned by minorities and women as well as corporations with diversity and multicultural advertising news. Now in its eighth year, the 2005-2006 edition is an updated and expanded edition of The Source Book of Multicultural Experts, first published in July 1998.
What's inside: Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, large corporations, professional organizations, seminars, research firms) and by industry area of expertise (e.g. financial services, entertainment, telecommunications.) Market sections are sponsored by leading advertising agencies that help companies reach these markets: Prime Access, Inc. sponsors both the African American and the Gay & Lesbian market sections; the Asian American Market is sponsored by Kang & Lee Advertising; the Hispanic Market is sponsored by Lopez Negrete Communications, Inc. and the Multicultural Market is sponsored by GlobalWorks Group. KTSF-TV returns as a sponsor of the special Chinese American Consumer Buying Behavior section, as does ABS-CBN International (The Filipino Market section). New this year: a section on Multicultural Market Research, sponsored by Interviewing Service of America.
This year's cover, designed by Prime Access, Inc., launches a new look for the Source Book and creates a fresh graphic identity that represents its global/multicultural market. The spectrum of colorful strands symbolizes various cultures interconnecting, crossing over and embracing each other to form a circle. The vibrant yet soft colors do not overwhelm or take away from the identity of the Source Book's cover, but rather enhance it. The choice to use color was made to "dimensionalize" the philosophy of the Source Book at the suggestion of our sponsor, Prime Access, Inc.
Statistical highlights from the expert-written Source Book articles (based on Census 2000 results) include: • African American households with annual incomes that exceed $75,000 now stand at 14%, comparable to the Hispanic market at 15%. The percentage of the general market stands at 28%. • Asians not only boast the highest household income level of all groups in the U.S, but they also have the highest level of educational attainment (44% holding B.A degrees or higher) and among the strongest rates of business and home ownership. • The average Filipino household in the U.S. has a household income of $59,000…a $35-billion market. • In-language communications are crucial for effectively reaching foreign-born Hispanics. • The gay consumer marketplace represents some 15 million ethnically diverse consumers (age 18+) with combined buying power of $610 billion annually. The Census results give corporate America, advertisers, retailers and marketers all the evidence they need to understand the value of developing business plans that attract ethnic consumers.
Journalists can browse listings, categorized by industry and market segment, to find a knowledgeable expert to provide background information or a quote for publication. These experts serve as credible sources, for articles on ethnic communities or multicultural marketing, and to add their voices to year-round coverage of a diverse America.
Marketing executives will find ad agencies, research companies and other experts in multicultural marketing to help them reach these growing populations–minority communities that will represent their majority customer in not just urban areas, but all over the nation. Human resource and purchasing executives will find contacts for vendors and suppliers that are minority- or women-owned businesses.
Many companies listed in The Source Book have also been profiled in Multicultural Marketing News, a bi-monthly newsletter published by Multicultural Marketing Resources, Inc. and in the emailed newsletter, MMRNews. "We decided to publish the first Source Book of Multicultural Experts because of the volume of calls we were getting from reporters seeking diverse sources for stories and from marketing executives looking for experts to help them reach ethnic customers," said Lisa Skriloff, publisher, The Source Book of Multicultural Experts and president of Multicultural Marketing Resources, Inc. "The Source Book makes it easy for them to get in touch with these experts. Furthermore, we established the Multicultural Marketing Library & Knowledge Center to help journalists and marketing executives with their tailored queries."
The Source Book of Multicultural Experts is available for sale for $59.95 + $3.50 shipping (+$5.17 tax for NY state addresses) and is provided free of charge to journalists seeking to expand their source list in general or for a particular article. To order a copy, mail a check, payable to Multicultural Marketing Resources, Inc., to 286 Spring St. Suite 201, New York, NY 10013, Fed Tax ID: 13-3873925. Credit card payment accepted. For more information, phone 212-242-3351, fax 212-691-5969, or e-mail lisa@multicultural.com. The Source Book can also be ordered online via www.multicultural.com.
Contact: Lisa Skriloff, 212-242-3351, lisa@multicultural.com, Multicultural Marketing Resources, Inc.
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© Multicultural Marketing Resources, Inc., 2006