ISA –
The Leader in Multicultural Data Collection
ISA is one of America’s largest and most
experienced marketing research data collection and data processing
companies and has been conducting multicultural market research
since 1983. ISA has 500 CATI positions in the US, Canada and off
shore. We are considered the industry leader in multicultural data
collection having conducted projects in 67 languages. On-line and
IVR interviewing, telephone, data processing/coding, multi –
language questionnaire programming and translations are available.
ISA also conducts International projects via telephone, IVR, face to
face, focus groups and on-line. Through our QI and Field by Design
divisions we also conduct face to face intercept interviews,
qualitative studies and executive interviewing. We have extensive
experience in reaching hard to reach ethnic groups such as Hispanic
and Asian Americans. QI has two focus group facilities in Southern
California and nationwide recruiting capabilities. Contact
info: Michael Halberstam - President - halberstam@isacorp.com -
818-756-7305. Paul Sherman - SVP - psherman@isacorp.com -
623-518-6802. Visit: www.isacorp.com, www.q-insights.com, www.fieldbydesign.com.
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Creative Consumer Research
Whether it's developing new products and
services, refining existing ones, or building new marketing and
advertising campaigns, senior decision makers across the United
States routinely rely upon CCR for insights they need into their
markets. Houston’s multicultural demographics offer researchers the
opportunity to contact an array of individuals including Vietnamese,
Chinese, Korean, Indian and Middle Eastern consumers. CCR offices in
Houston and Phoenix offer complete field services throughout Texas
and Arizona. CCR has large conference-style focus group rooms with
one-way mirrors and large client viewing rooms. Taste tests,
telephone interviewing, executive surveys, mall intercepts,
door-to-door interviewing, mystery shops, store audits, and computer
capabilities are available. Bilingual interviewing, moderators, and
translators are also available. CCR also offers project management
for multicity projects. Our extensive experience includes a wide
range of industries: Health Care, Financial Services, Retail, Food &
Beverage, Entertainment, Communications, and Travel, etc. CCR
completes over 1,500 research projects annually, mainly for other
market research companies. Whether you need door-to-door, executive
interviewers, focus groups (large or small), multi-language
capabilities, etc., your market research needs are served by our
staff of more than 60 full-time market research professionals and
over 400 interviewers. For
more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com.
Visit www.ccrsurveys.com.
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Zoom Forward - The Leader in Targeted
Out-Of-Home Advertising
Zoom Forward is the multicultural
division of Zoom Media & Marketing, the leader in targeted
out-of-home advertising. Zoom Forward efficiently delivers distinct
demographic and
psychographic niches in consumer lifestyle destination to its
advertisers through its exclusive billboard media
networks in nightlife venues/restaurants, health clubs, and active
family centers. Zoom’s media network spans over 50,000 billboards
and approximately 6,000 venues, which allows advertisers to reach
60MM+ target consumers per month. Combined with the custom
experiential marketing capabilities of sampling programs, unique
guerrilla media executions, Zoom reaches socially and physically
active consumers in highly relevant destinations where consumers can
make an emotional connection with a brand. Zoom continues to lead
the placed based OOH industry in innovation with the recent launches
of digital billboard networks in both its social network (bars &
restaurants) and fitness network that feature an excellent full
sight, sound, and motion platform to showcase your ads. Contact
Rudy Duthil, Director of Zoom Forward at 310-914-5800 x 23 or rduthil@zoommedia.com.
Visit: www.zoommedia.com.
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Edison Cricket Club
Edison Cricket Club is a nonprofit
organization (501 © (3) organization) and has been in existence
since 2004. Our mission is to promote the game of cricket within New
Jersey and beyond and to provide a competitive environment for
individuals to develop and improve their game. Edison Cricket Club
has been actively playing in the Cricket League of New Jersey, which
has 48 teams this year and has also entered a team in the Millennium
Cricket League which has 32 teams. Besides playing cricket we have
been very active with the community at large. In 2008 we held the
first T20 Community Cricket tournament, which had various community
cricket leaders take part by playing in the match. In keeping in our
mission of providing a healthy sport to the community we have
planned the first ever DIRECTV Summer Camp for youth under 15 and 19
to help further the sport of cricket in New Jersey and the US with
the younger generation. DIRECTV’s CricketTicket includes live
broadcasts of all IPL, ICC, Champions League and many other
tournaments in 100% digital picture. In September 2009 we will host
the legendary cricketer Sunil M Gavaskar in a gala dinner with all
proceeds going to charity. Sponsors are welcome to participate in
all our events. Contact
us on email: mgmt@edisoncricketclub.org or
check out our website: edisoncricketclub.org or
call 732 322 5904.
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SMSi-Urban Call Marketing Inc. -
Creating Urban Marketing Solutions Is Our Business
SMSi-Urban Call Marketing, Inc is a
leading multicultural marketing, sampling, promotions and publishing
firm founded in 1978 specializing in Grass-roots
product sampling; Urban Call custom publishing; Promotion planning
and execution; Urban retail merchandising; Field marketing
executions, Multilingual community ambassadors, Media placements and
public relations.SMSi’s proprietary national Community of
Networks, which reaches more than 50% of African-Americans and
Latinos in the top 20 urban markets in a 4-6 week period, includes
churches, beauty salons, barbershops, youth, senior and daycare
centers, health centers, entertainment venues and urban retailers.
Urban Call custom publications are distributed in the networks with
brand samples or independently at community venues with other
promotion overlays (health expos, festivals, brand sponsored micro
sites and seminars.) Relationships with urban gatekeepers and
opinion leaders provide access to millions of constituents -
relationships leveraged for clients including Aetna, AARP, Procter &
Gamble, General Mills, Merck, Johnson & Johnson, Sally Beauty,
Johnson Publishing, Magic Johnson Enterprises, McNeil and Walgreens. For
the Urban Call Multicultural Marketing and Promotion edition link to
www.SMSiUrbanCallMarketing.com or visit www.segmentedmarketing.com;
contact Lafayette Jones, ljones@smsi-net.com or president@smsi-net.com.
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C R Market Survey's 2009 Chinese
American Omnibus Report
In recognition of the powerful buying
power of Asian Americans, C R Market Surveys (CRMS) launched its
first Chinese-American omnibus study in 2009, which appropriately
concluded in the month that celebrates Asian American heritage! The
2009 Chinese American Omnibus Report brings
you key measures across 6 industry sectors: Technology, Insurance,
Automotive, Entertainment, Media/Language preferences, and Travel.
The 40 question survey targeted 600 self-identified Chinese
consumers across 4 markets: Chicago, Los Angeles, San Francisco and
New York. You cannot afford to miss this opportunity to obtain the
most current data possible to target this powerful market! For more
information on how you can get your report TODAY, please visit our
website at www.crmarketsurveys.com/flash/AsianOmnibus2009.htm. About
Us: C R Market Surveys (CRMS) is a marketing research firm with
over 15 years experience targeting multi-cultural markets
nationwide. Having built our credibility in Hispanic and African
American market research, CRMS began its expansion within the Asian
market in 2008. Today, CRMS employs a team of over 25 Asian language
interviewers, and conducts research in all 50 states. Contact
Astin Wu, 312-376-1250 ext 76 or Astinwu@crmarketsurveys.com.
Visit www.CRMarketSurveys.com.
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Kang & Lee Advertising Honors Asian
Pacific American Heritage Month - May 2009
Asian Pacific Heritage Month was
federally designated in 1978 to celebrate the heritage and culture
of the fast growing Asian Pacific American population within the
United States. Originally founded as a week-long event, it was later
expanded to a month long celebration, which honored important
anniversaries in American history, including the arrival of the
first Japanese immigrants to America on May 7, 1843, and the
completion of the transcontinental railroad, which many Chinese
laborers helped build, on May 10, 1869. Today, over 165 years after
the first large waves of brave Asian immigrants arrived in America,
the Asian Pacific American population has grown to almost 14 million
and has become an important part of the American mosaic. "In May, we
celebrate the contributions that Asian and Pacific American culture
and heritage have made to the multifaceted life of our nation," said
Cynthia Park, President of K&L Advertising, the leading
multicultural marketing, consulting and communications agency
specializing in reaching Asian consumers in North America. In the
last decade, Asian and Pacific American marketing activity has
continued to grow dramatically, reflecting the exploding interest
within corporate America in multicultural marketing. "For many
industries and brands, Asian and Pacific American consumers
represent the 'final frontier' of true, first-mover opportunity,"
said Saul Gitlin, EVP, Strategic Services at K&L Advertising. With
more than 20 distinct ethnic sub-segments represented within the
Asian and Pacific American population, six segments alone - Chinese,
Asian Indian, Filipino, Vietnamese, Korean and Japanese - comprise
almost 90% of the total population. More than half of all Asian and
Pacific Americans reside in key metro areas in just three states:
California, New York and Texas. Other key population centers include
Chicago, Honolulu, Seattle, Boston, Washington DC, and Atlanta, to
name a few. Contact
Saul Gitlin, EVP, Strategic Services, 212-375-8130 or SAUL.GITLIN@kanglee.com.
Visit www.kanglee.com.
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