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What's
The Next Hot Idea?
Let Brenalt Sabatino Day tell you! We are an
international team creating multi-cultural marketing and design.
Our moniker is BC, Beyond Creativo. That means, we don't just
produce smart creative work but deliver marketing advice, campaign
analysis, planning and execution in the multicultural market. Just
ask Microsoft, Pioneer, Neoris, Stacker2, dr. brandt, and Purina, to
name a few. Better yet, check out some of our thinking yourself at
www.beyondcreativo.com. Our passion and energy comes from our
need to do great work, not just for our clients but for ourselves
too. Of course, our afternoon cortaditos also add fuel to our
brainstorming sessions. Well before multicultural marketing hit
mainstream, our core business philosophy has always been to service
a broad range of clients from different backgrounds, providing them
intimate stewardship and a steadfast team dedicated to delivering
smart creative. We have offices in Miami, LA and Dayton not to
mention affiliates throughout Latin America, working together to
deliver big things. For fresh ideas, contact Alex Bernal at
786-879-9930 or email
alex@brenalt.com. Visit
www.brenalt.com.
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DiversityInc
DiversityInc is a monthly business magazine published by
DiversityInc Media LLC, a privately owned company with no outside
investors. Launched in 2002 as an extension of DiversityInc.com,
DiversityInc magazine and its daily news site are the nation's
leading sources of information for cutting-edge knowledge of the
business case for diversity. DiversityInc magazine offers
readers more in-depth articles and substantive analysis, building on
the company's history as the premier expert on reporting and
analyzing diversity issues and their impact on U.S. society and
business. Don't miss the March 2008 issue of DiversityInc
magazine which is all about successful women who are
positively impacting the lives of others and forever changing
business, government, education and culture. Subscribe at a
special MMR rate of $19.99 for a one year print/web
subscription. Visit
www.DiversityInc.com/MMR to get your subscription today.
For more information on DiversityInc contact 973-494-0500 or visit
www.DiversityInc.com/AboutUs.
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Indian Americans: The Rising Economic
Power
Indian Americans continue to make steady inroads into the American
mainstream. Recently, Bobby Jindal was sworn in as the youngest U.S.
governor, while Vikram Pandit's appointment to CEO of Citigroup has
added him to the ranks of Indra Nooyi (CEO, PepsiCo.). Indian
Americans over-index the U.S. population with education (57%
graduates), managerial/professional occupations and income (average
AHI $88,000), and are among the most attractive demographics.
www.rediff.com (NASDAQ-REDF), India's leading portal provides
access to this online-savvy demographic through engaging online
content, products and cutting edge advertising technologies such as
behavioral, contextual & geo-targeting. Advertisers like Citibank,
HSBC, Wells Fargo, State Farm, MetLife, Wal-Mart, McDonald's,
Jaguar, Vonage, Netflix, and Air France have benefited from regular
online campaigns. Rediff.com also offers India Abroad, the
leading national Indian American print publication, and hosts the
annual prestigious awards ceremony, "India Abroad Person of the
Year" in March. Contact Vivek Sharma, Associate Vice
President, 646-432-6058 or
viveks@us.rediff.com. Visit
www.rediff.com.
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IW Group Takes on Challenge of Asian
Population for 2010 Census
With a slew of industry leading creative and PR accolades
including back to back wins on the ANA Asian multicultural campaign
and the PRSA PRism awards, the IW Group is wrapping up another
landmark year of sterling work for its clients. With the new account
win for the prestigious 2010 Census campaign for the Asian
sub-segments, IW Group is ramping up to take on the challenge of the
Census, which is the single largest peace-time mobilization in
America. It is also the single campaign that will have the greatest
and most far reaching impact on the Asian American segment within
the multicultural landscape. With a 29% growth since 2000, Asian
Americans are one of the fastest growing segments in the US,
estimated to be more than 14.2 million in 2010. The results of the
2010 Census will not only enable government programs to be better
targeted towards Asian Americans, it could also bring a greater
urgency for marketers to be more involved in the Asian American
segment. Contact Nita Song, President/COO at 310-289-5500 or
nsong@iwgroupinc.com. Visit
www.iwgroupinc.com.
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BLACKPLANET.COM Named the Largest
Multicultural Niche Social Networking Site of 2007
African American social networking site BlackPlanet.com, part of the
Community Connect Inc. family of niche social networking sites, has
been named the fourth largest social networking site in 2007
according to Hitwise, the leading online competitive intelligence
service. BlackPlanet.com ranked after MySpace, Facebook and Bebo,
making it the only site targeting a multicultural community in the
top 10. "BlackPlanet.com is the platform of choice for African
American consumers who seek a culturally relevant social network.
With Presidential candidates like Barack Obama, and brands/partners
like Wal*Mart, Coca-Cola, Heineken, Black Enterprise and VIBE all
taking notice, our online community has become a valued source for
authentic and relevant opinions on issues in the African American
space," notes Kay Madati, VP of marketing at Community Connect Inc.
With over 18 million members, average 2007 monthly page views of 400
MM, and average 2007 monthly unique visits of 4 MM, BlackPlanet.com
is a leader in the evolving online media environment. Additionally,
Community Connect Inc. is thrilled to announce that The AlwaysOn
Network has named them part of the AlwaysOn Media 100 list.
For more information, contact Taryn Langer, Group SJR, 212-751-3392,
tlanger@groupsjr.com. Visit
www.communityconnect.com.
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cruz/kravetz:IDEAS
- Leadership in thought. Discipline in action.
Since 1991, cruz/kravetz:IDEAS has created imaginative integrated
marketing programs for a select group of progressive companies that
appreciate the power of independent thinking to significantly impact
their operational and marketing outreach to Latino consumers and
businesses. We don't just focus on advertising. Our mission is to
inspire you to greater growth and profitability in an irrevocably
changed America. So, we live your business to identify and correct
any operational issues that could get in the way of success. We dig
deep to discover the rational, emotional and even spiritual
motivators that will bind Latino consumers to you in a mutually
rewarding relationship. We work closely with you to craft a
powerful, innovative strategy. And we follow through with a
disciplined approach to delivering your singular message. We are
dedicated to providing you the best of both worlds: Big agency
skills, tools, discipline and experience with small agency
dedication and personal attention. Ask our clients. Contact
Carl Kravetz,
jefe@ckideas.com or Maite D'Amico,
maite@ckideas.com. Toll free:
888-LATNMKT. Visit
www.ckideas.com.
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BLACKHISTORY.COM: New Platform for
Advertisers to Reach the African American Market
Two entrepreneurs, William Moss (founder of HBCU.com) and Dante Lee
(founder of BlackNews.com), have come together to launch
BlackHistory.com, a free online encyclopedia featuring information,
pictures and video content about African American accomplishments.
Divided into five major categories (people, places, events, terms
and organizations) the site is meant to encourage the public to
contribute to, and connect with, Black History. The site is also a
social networking platform that allows African American visitors to
chronicle their own contributions to Black History and to connect in
a way like never before. Members can interact with each other and
post profiles, pictures, and even historyrelated content. There is
no other website that is both an encyclopedia and also a reference
portal and social networking site. With BlackHistory.com, Black
History is celebrated all year long, not just during one month of
the year. Moss comments, "BlackHistory.com is a valuable asset to
students and professionals looking to conduct research, but also to
advertisers who want to show their strong support for Black History
month." After generating millions in revenue from their network of
web sites, Lee and Moss were able to acquire BlackHistory.com for an
undisclosed amount in September 2007, and immediately began working
to transform it into a valuable resource. They then formed a new
company, Lee Moss Media, as an umbrella for the site. "We expect
BlackHistory.com to be very huge, attracting millions of visitors
this year," says Lee. "This is bigger than anything we've ever
done." For more information contact Brittany Davis,
brittany@diversitycity.com,
614-416-5522. Visit
www.BlackHistory.com.
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